Business Unit Manager / Director, Smart (LIFX + Feit Electric Smart)

Feit Electric; Pico Rivera (CA); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401k

Paid time off

Professional growth opportunities

Job summary

A leading smart home technology company in Pico Rivera, CA, is seeking a Business Unit Manager / Director to own the Smart category strategy and growth plan for their innovative lighting products. The successful candidate will drive business growth, manage the product pipeline, and increase online revenue while fostering a customer-oriented culture. With a competitive salary ranging from $150,000 to $250,000, this leadership role offers extensive benefits and opportunities for professional growth.

Qualifications

• 7+ years in senior product, GM, or business leadership roles, ideally in smart home.
• Proven ability to drive online growth and manage product pipelines.
• Strong cross-functional leadership and team management experience.

Responsibilities

• Own Smart Category Strategy and Growth Plan.
• Drive Business Growth Across Current Lines.
• Manage Product Pipeline and End-to-End Lifecycle.
• Grow Online Business in Partnership with Marketing.
• Facilitate Retail and Sales Success.
• Prioritize Tech Investments for Customer Experience.
• Develop People and Culture.

Skills

General management instincts

P&L management

Online/eCommerce growth

Retail storytelling

Cross-functional leadership

Education

Bachelor’s in Business or Engineering

MBA or advanced degree preferred

Job description

Business Unit Manager / Director, Smart (LIFX + Feit Electric Smart)

Who We Are

Feit Electric has been at the forefront of global lighting innovation for 45+ years. We combine best-in-class design, manufacturing expertise, and cutting-edge technology to deliver smarter, safer, and more energy-efficient home products. Our Smart portfolio includes LIFX and Feit Electric Smart products across connected lighting and emerging smart home categories.

What You’ll Do

1. Own Smart Category Strategy, Growth Plan & P&L

• Define and champion the multi-year vision, growth strategy, and roadmap for LIFX + Feit Electric Smart.
• Own Smart portfolio P&L, including pricing strategy, margin structure, and investment decisions.
• Build and maintain financial models to forecast total revenue, revenue from new SKUs, and margin; track performance vs. KPIs and adjust strategy quickly.
• Identify and prioritize the biggest growth levers across current channels, online/eCommerce, and new routes to market.

2. Drive Business Growth Across Current Lines + New Categories

• Diagnose where to grow: expand share in existing Smart lines while defining where we should enter new smart categories aligned to our brand, capabilities, and consumer needs.
• Translate market and customer insights into clear business cases, sizing opportunities and sequencing initiatives for the strongest ROI.
• Develop portfolio expansion plans (adjacent products, bundles, ecosystems, services/features as appropriate) that improve end-user experience and increase attach/retention.

3. Own the Product Pipeline & End-to-End Lifecycle

• Be accountable for the product pipeline: clear stages, gate readiness, resourcing, and launch sequencing to hit revenue and margin goals.
• Launch Leadership: Partner with the Director of Product Marketing (GTM owner) to align product readiness with messaging, channel plans, and content—ensuring launches convert in the market.
• Portfolio Health: Continuously assess SKU performance; recommend extensions, refreshes, or retirements based on sales, margin, reviews/returns, support data, and customer feedback.
• End-of-Life & Transition: Develop EOL plans and execute SKU rationalization to protect revenue while simplifying the portfolio.

4. Grow Online Business in Partnership with Marketing & Branding

• Drive a measurable plan to grow online revenue (Amazon, retailer .com, marketplaces, & DTC) by partnering closely with Sales, Marketing, and Branding.
• Ensure strong digital merchandising: content quality, PDP readiness, imagery/video, comparison charts, FAQs, and reviews strategy—built with Product Marketing and Marketing.
• Align promotional calendars, pricing architecture, and assortment strategy with channel needs to improve conversion and profitability.

5. Retail & Sales Success (with Product Marketing Leading GTM)

• Partner with the Product Marketing to craft and deliver compelling retailer and channel stories—category vision, differentiation, ROI, and why-now narratives.
• Collaborate with Sales to track pipeline, remove blockers, and implement tactics to accelerate close rates.
• Co‑develop sales enablement assets with Product Marketing (pitch decks, sell‑sheets, training, demo scripts) so field teams have consistent, high‑impact tools.

6. Prioritize Tech & Hardware Investments to Champion the End User

• Ensure clear priorities across hardware, firmware, app/software, and cloud (as applicable) based on end‑user outcomes, reliability, and business impact.
• Champion the consumer experience: usability, stability, onboarding, interoperability, and supportability—using data (ratings/reviews, NPS, returns, support tickets) to drive decisions.
• Partner with Engineering & Tech teams to define the right technical roadmap and tradeoffs, ensuring we invest in what most improves customer satisfaction and drives growth.
• Manage and mentor a team of Product Managers (PMs) and/or Product Development Managers (PDMs), ensuring tight linkage from consumer insight → requirements → costed solution → launch.
• Ensure PMs are driving roadmap clarity, requirements, and product‑market fit; ensure PDMs are executing prototyping, cost negotiations, supplier/factory partnerships, and readiness.
• Facilitate operating rhythms across Engineering, Quality, Marketing, Product Marketing, Operations, and Sales to maintain alignment and pace.

8. Develop People & Culture

• Coach and develop direct reports; build a high‑ownership team culture grounded in customer obsession and business results.
• Foster transparency, fast learning cycles, and strong collaboration across functions.

Success will be measured by:

• Total Smart portfolio revenue and margin performance
• Revenue contribution from new SKUs (launch‑on‑time + ramp performance)
• Health and throughput of the product pipeline
• Online revenue growth and conversion improvements (in partnership with Marketing/Branding)
• End‑user experience indicators (ratings/reviews, returns, support tickets, NPS, & customer retention)

What You’ll Need

• Education: Bachelor’s in Business, Engineering, or related field; MBA or advanced degree preferred.
• Experience: 7+ years in senior product, GM, or business leadership roles—ideally in smart home, IoT hardware, consumer electronics, or connected lighting.
• Capabilities & Skills:
• Strong general management and commercial instincts: growth strategy, P&L, pricing, portfolio management.
• Proven ability to drive online/eCommerce growth in partnership with Marketing/Brand.
• Experience scaling product pipelines and delivering new SKUs that move revenue.
• Comfort prioritizing technical investments and partnering deeply with Engineering.
• Excellent retailer/channel storytelling and executive presentation skills (with Product Marketing partnership).
• Strong cross‑functional leadership and team management (PM + PDM).

What You'll Get:

• Competitive Salary $150,000.00 to $250,000.00
• Medical, dental, vision, 401k, and paid time off.
• A leadership role shaping the future of Feit’s connected ecosystem across LIFX + Feit Electric Smart.
• Competitive compensation, comprehensive benefits, and professional growth opportunities.

Application Instructions:

Interested and qualified candidates are invited to submit their resume, along with a cover letter outlining their suitability for the role and relevant achievements.

Additional Data:

The position is on site Monday through Friday in our Pico Rivera, CA office. The position does not offer relocation package. No remote work available for this position.

Feit Electric, Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of sex, pregnancy, race, national origin, color, religion, age or disability or any other status protected by law.