Business Technology Solutions Consultant- Marketing and Customer Experience

Zs Associates; Princeton (NJ); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Total rewards

Travel opportunities

Professional development

Job summary

ZS Associates, a leading management consulting and technology firm, seeks a Business Technology Solutions Consultant for Marketing and Customer Experience in the United States. You will partner with clients to define business goals, design data-driven marketing technology solutions, and deliver customer-centric outcomes across the lifecycle.

The role requires 5–8+ years delivering technology, data, and analytics solutions, with expertise in CDPs and marketing automation.

Qualifications

• Bachelor’s or Master’s degree in Business Analytics, Computer Science, MIS, Engineering, or a related field with strong academic performance.
• 5–8+ years of experience delivering technology, customer data, marketing technology, customer engagement, or analytics solutions.
• Experience with customer data platforms (CDPs), marketing automation platforms, customer engagement technologies, or related data activation solutions.
• Experience leading complex projects or workstreams across solution design, implementation, activation, and outcome measurement.
• Strong understanding of customer engagement, customer experience activation, omnichannel marketing, customer analytics, and data-driven business solutions.

Responsibilities

• Partner with clients and cross-functional teams to shape customer engagement strategies and deliver innovative marketing technology, customer data, and customer experience solutions.
• Lead the design, implementation, and activation of customer engagement and data-driven solutions that address complex business challenges and drive measurable outcomes.
• Translate business objectives, customer experience goals, and marketing use cases into scalable technology and process solutions.
• Own project workstreams from strategy and solution design through implementation, activation, and performance measurement.
• Guide data integration, analytics, and customer data initiatives while ensuring alignment with broader business and technology objectives.
• Collaborate with architects, technical teams, and client stakeholders to develop solution roadmaps, validate designs, and drive successful delivery.
• Lead client workshops, requirements-gathering sessions, and solution discussions, serving as a trusted advisor to stakeholders.
• Manage project plans, risks, team coordination, and delivery milestones while maintaining high-quality client experiences.
• Mentor and coach junior team members, providing guidance on project execution, problem-solving, and professional development.
• Contribute to business case development, solutioning, proposal support, and thought leadership initiatives within the practice.

Skills

Client relationship mgmt

Cross-functional leadership

Consulting skills

Marketing tech

Data activation

CDPs

Marketing automation

Data analytics

Education

Bachelor’s or Master’s degree in Business Analytics, CS, MIS, Engineering

Tools

Marketing automation platforms

CDP platforms

Job description

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

Join ZS's Digital Customer Experience (DCE) Marketing Technology & Customer Experience Activation team, where we help leading pharmaceutical, healthcare, and life sciences organizations create personalized customer experiences through data, technology, and analytics. In this role, you'll work across the full customer engagement lifecycle, partnering with clients to define business goals, identify high-value use cases, and deliver solutions leveraging customer data platforms, marketing automation technologies, and advanced analytics.

Business Technology Solutions Consultant - Marketing and Customer Experience

We are seeking a consultant with expertise in marketing technology, customer data, and customer experience transformation. The ideal candidate will combine strong problem-solving and consulting skills with experience delivering customer-focused technology solutions. In this role, you will help clients identify business needs, define customer engagement use cases, design and implement solutions, and measure the impact of those solutions, gaining exposure across the entire customer experience lifecycle.

What you’ll do:

• Partner with clients and cross-functional teams to shape customer engagement strategies and deliver innovative marketing technology, customer data, and customer experience solutions.
• Lead the design, implementation, and activation of customer engagement and data-driven solutions that address complex business challenges and drive measurable outcomes.
• Translate business objectives, customer experience goals, and marketing use cases into scalable technology and process solutions.
• Own project workstreams from strategy and solution design through implementation, activation, and performance measurement.
• Guide data integration, analytics, and customer data initiatives while ensuring alignment with broader business and technology objectives.
• Collaborate with architects, technical teams, and client stakeholders to develop solution roadmaps, validate designs, and drive successful delivery.
• Lead client workshops, requirements-gathering sessions, and solution discussions, serving as a trusted advisor to stakeholders.
• Manage project plans, risks, team coordination, and delivery milestones while maintaining high-quality client experiences.
• Mentor and coach junior team members, providing guidance on project execution, problem-solving, and professional development.
• Contribute to business case development, solutioning, proposal support, and thought leadership initiatives within the practice.

What you’ll bring:

• Bachelor's or Master's degree in Business Analytics, Computer Science, MIS, Engineering, or a related field with strong academic performance.
• 5-8+ years of experience delivering technology, customer data, marketing technology, customer engagement, or analytics solutions.
• Experience with customer data platforms (CDPs), marketing automation platforms, customer engagement technologies, or related data activation solutions.
• Experience leading complex projects or workstreams across solution design, implementation, activation, and outcome measurement.
• Strong understanding of customer engagement, customer experience activation, omnichannel marketing, customer analytics, and data-driven business solutions.
• Experience with data management, data integration, analytics, reporting, and cloud-based technology solutions.
• Demonstrated ability to translate business requirements into scalable technology solutions and actionable implementation plans.
• Proven success leading cross-functional teams, managing stakeholders, and driving end-to-end project delivery.
• Strong consulting, communication, presentation, and client relationship management skills.
• Exceptional analytical, problem-solving, and structured-thinking capabilities.
• Fluency in English.
• Client-first mentality.
• Collaborative approach with strong leadership potential and a growth mindset.

Additional skills:

• Preferred experience within pharmaceutical, biotech, healthcare, or life sciences organizations, with exposure to commercial, customer engagement, marketing, or customer data initiatives.
• Experience supporting business case development, solution strategy, proposal development, pre-sales activities, or client advisory engagements.
• Ability to simplify complex business and technology concepts and communicate them effectively to technical and non-technical audiences.
• Experience working within global, cross-functional teams and managing multiple priorities simultaneously.
• Willingness to travel as needed to collaborate with clients and project teams.

How you’ll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

Work Authorization:

This position is not eligible for visa sponsorship. Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship.