Business Development Specialist

Bluefors; City of Syracuse (NY); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Long-term disability insurance

Tuition reimbursement

Vacation and PTO

Job summary

Bluefors in Syracuse, NY seeks a Business Development Specialist to drive growth by identifying opportunities, expanding into new markets, and supporting marketing initiatives. The role combines market analysis, customer engagement, and cross-functional collaboration to shape the company’s future.

The ideal candidate has a degree or certificate in business management or marketing and at least five years in business development within a growing manufacturing environment.

Qualifications

• Degree or certificate in business management, marketing, or a related field with 5+ years in business development.
• Excellent written and verbal communication; ability to influence and collaborate with stakeholders.
• Proficiency in Microsoft Office, CRM, and ERP systems; database software experience preferred.

Responsibilities

• Develop and maintain a pipeline of new business opportunities in emerging and underserved markets.
• Identify unmet market needs and collaborate with technical teams to propose new products.
• Develop and present go-to-market strategies for new products.
• Recommend pricing and margin strategies to support customer acquisition and market penetration.
• Educate customers on product features, benefits, and competitive advantages.
• Research and develop partnerships with new customers.
• Analyze marketing and sales data and provide recommendations.
• Coordinate print, digital, and social media marketing campaigns.
• Support trade show planning, content development, and staff coordination.
• Optimize CRM usage and report sales forecasts.
• Perform additional duties as assigned.

Skills

Market analysis

Customer engagement

Cross-functional collaboration

Negotiation

Analytical thinking

Communication skills

Data-driven decisions

Education

Bachelor's degree or higher in business/marketing

Tools

CRM systems

ERP systems

Microsoft Office

Job description

We are looking for a Business Development Specialist to join our team at Bluefors in Syracuse, NY. In this role, you will help drive growth by identifying new business opportunities, expanding into emerging and underserved markets, and supporting marketing initiatives that generate qualified leads. This is an exciting opportunity for a strategic and results-oriented professional who enjoys combining market analysis, customer engagement, and cross-functional collaboration to help shape the future of our business. Interested? Keep reading! Your tasks will include developing and maintaining a pipeline of new business opportunities within emerging and underserved markets for our existing products. You will identify unmet market needs and collaborate with technical teams to recommend new products and go-to-market strategies before significant investments are made. You will analyze marketing and sales data, recommend pricing strategies and margin targets, and educate customers and internal stakeholders on product features, benefits, and competitive advantages. In addition, you will research and build partnerships with prospective customers, assist in coordinating marketing campaigns across print, digital, and social media, and support trade show planning and execution. You will also optimize our CRM system, maintain accurate sales forecasts, and perform additional duties as assigned.

We are looking for a candidate with a degree or certificate in business management, marketing, or a related field such as manufacturing, quality, technology, or process engineering, along with at least five years of business development experience in a growing manufacturing company. You should have excellent written and verbal communication skills and the ability to influence and collaborate effectively with both internal and external stakeholders. The ideal candidate will demonstrate strong critical thinking, negotiation, analytical, and problem-solving abilities, along with sound business acumen and relationship-building skills. You should be proficient in Microsoft Office, CRM systems, and database software, and experience working with ERP systems is strongly preferred. A flexible, creative mindset and a proactive, "can-do" attitude are essential for success in this role.

We also appreciate candidates who have experience launching products into new markets, developing pricing and market penetration strategies, and coordinating integrated marketing campaigns. Familiarity with trade shows, lead generation, and data-driven decision-making will help you stand out. Candidates who are comfortable working in a fast-paced environment can balance strategic planning with hands-on execution, and align with our values of teamwork, continuous learning, and organizational effectiveness will thrive in this position.

We offer a generous benefits package including health, dental, vision, 401(k), long- and short-term disability, life insurance, training, tuition reimbursement, vacation, and Paid Time Off (PTO).

Location: Syracuse, NY

Annual salary range: $80,000 – $115,000 annually (DOE)

Main Responsibilities Include The Following

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and maintain a pipeline of new business opportunities in emerging and underserved markets
• Identify unmet market needs and collaborate with technical teams to recommend new products
• Develop and present go-to-market strategies for new products
• Recommend pricing and margin strategies to support customer acquisition and market penetration
• Educate internal and external customers on product features, benefits, and competitive advantages
• Research and develop partnerships with new customers
• Analyze marketing and sales data and provide recommendations
• Assist in coordinating print, digital, and social media marketing campaigns
• Support trade show planning, content development, and staff coordination
• Optimize CRM usage and follow established company practices
• Build and report accurate sales forecasts within established timelines
• Perform additional duties as assigned

What We Expect From You

• Degree or certificate in business management, marketing, or a related field preferred
• Minimum of five years of business development experience in a growing manufacturing company
• Strong written and verbal communication skills with the ability to influence and collaborate effectively
• Advanced negotiation, analytical, and problem-solving skills
• Strong business acumen and relationship management abilities