Business Development Sales Executive – Cruises (MICE Industry)

Landry & Kling Global Ship Solutions; Miami (FL); Remote; USD 90,000 - 150,000; Full time

Job summary

A leading company in the cruise industry is seeking a dynamic Business Development Sales Executive to spearhead sales in the MICE sector. The ideal candidate will bring a strong sales background in hospitality and travel, alongside exceptional relationship management skills. This full-time role supports proactive selling and strategic relationship building to drive cruise bookings for group events, with additional incentives and commission potential.

Benefits

Competitive base salary + commission

Performance bonuses and incentives

Travel benefits and cruise perks

Health, dental, life insurance and 401(k)

Paid vacation time and holidays

Qualifications

• 3-5 years in B2B sales, ideally in cruise/travel sector.
• Strong understanding of MICE industry sales cycles.
• Experience with corporate planners and event managers.

Responsibilities

• Identify new business opportunities within MICE segment.
• Build relationships with corporate clients and event planners.
• Monitor market trends and maintain sales activity records.

Skills

B2B Sales

Communication

Negotiation

Relationship Building

Education

Experience in hospitality or travel sales

Tools

ZOHO CRM

Microsoft Office

Job description

Business Development Sales Executive – Cruises (MICE Industry)

Business Development Sales Executive – Cruises (MICE Industry)

2 days ago Be among the first 25 applicants

Direct message the job poster from Landry & Kling Global Ship Solutions

Founder & CEO of Landry & Kling Global Ship Solutions / Ship Sourcing & Logistics / Environmentalist & Global Sustainability Advocate / Adventure…

We are seeking a dynamic and self-motivated Business Development Sales Executive to develop cruise group sales within the MICE (Meetings, Incentives, Conferences, and Exhibitions) market. The ideal candidate has a proven track record in hospitality or travel sales, deep knowledge of cruise operations, and the ability to build strong B2B relationships with corporate planners, travel agents, and event organizers.

Responsibilities

• Proactively identify and close new business opportunities within the MICE segment for cruise bookings (charters, group reservations, incentive travel, etc.).
• Develop and manage a strong pipeline of qualified leads through research, networking, trade shows, and outbound sales efforts.
• Build strategic relationships with corporate clients, event planners, DMCs, TMCs, and travel advisors.
• Represent the company at industry trade shows, client events, site visits.
• Develop and participate in speaking engagements, presenting webinars and with industry panels.
• Tailor cruise offerings and sales opportunities to meet the unique needs of meetings, incentives, conferences, and exhibitions.
• Collaborate with marketing and operations teams to develop custom proposals and execute group programs.
• Monitor market trends, competitor activity, and customer feedback to inform company strategy and offerings.
• Meet or exceed monthly and quarterly sales targets and KPIs.
• Prepare regular sales forecasts, activity reports, and performance updates.
• Maintain ZOHO CRM with accurate and up-to-date records of contacts, accounts, and sales activity.

Required Qualifications

• Minimum 3–5 years of experience in B2B sales, preferably in cruise, travel, hospitality, or event services.
• Strong knowledge of the MICE industry and its sales cycles.
• Experience selling to corporate planners, incentive houses, and meeting/event managers.
• Excellent communication, negotiation, and presentation skills.
• Highly self-directed and results-driven with a hunter mentality.
• Comfortable with remote work and frequent travel to client meetings and events.
• Proficiency with CRM systems (e.g., Zoho, HubSpot, Salesforce), Microsoft Office, and digital communication tools.

Preferred Qualifications

• Existing book of business or network in the corporate and MICE travel space.
• Knowledge of cruise line group sales operations and logistics.
• Event planning or incentive program experience a plus.
• Competitive base salary + commission
• Performance bonuses and incentives
• Travel benefits and cruise perks
• Health, dental, life insurance and 401(k)
• Paid vacation time and holidays
• Remote work opportunity

Key Performance Indicators (KPIs)

• Monthly Sales Quota Achievement – Meet or exceed monthly and quarterly revenue targets for group cruise bookings.
• Lead Conversion Rate – Maintain a conversion rate of qualified leads to closed bookings above 25%.
• New Business Development – Generate a minimum of 10–15 new qualified MICE leads per month.
• Average Deal Size – Maintain or exceed an average group sale value based on product range.
• CRM & Pipeline Management – Update 100% of lead and account activity in the CRM weekly.
• Client Meeting Activity – Conduct a minimum of 8–10 meaningful client meetings per week (virtual or in person at a trade show or event).
• Event/Trade Show Engagement – Participate in 4–6 qualified, budgeted trade shows or webinars per year.
• Customer Satisfaction – Maintain an average rating of 4 out of 5 or higher on post-trip surveys.

How to Apply

Submit your resume and a brief cover letter highlighting your MICE industry experience and a successful group travel program you’ve led or closed to [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Events Services

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