Business Development Representative - SMB

AppFolio; Santa Barbara (CA); Hybrid; USD 69,000 - 84,000; Full time

Job summary

AppFolio in Santa Barbara is seeking an entry-level Business Development Representative to fuel SaaS sales growth. This hybrid role requires 1 year in sales, a proactive attitude, and a readiness to learn.

You’ll make outbound calls, qualify leads with Account Executives, and maintain Salesforce and Gong records while reporting weekly results. The position offers a clear growth path and a competitive total rewards package.

Qualifications

• 1 year work experience in a sales role.
• Positive, can-do attitude.
• Exceptional level of drive and passion for results.
• Willingness to learn new skills and build a career in sales.

Responsibilities

• Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
• Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
• Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects
• Report on weekly results, both qualitative and quantitative
• Expand knowledge of industry as well as the competitive posture of the company
• Confidently make calls to prospects using our sales methodology and tactics
• Develop understanding of AppFolio's value and competitive advantages
• Pitch AppFolio value propositions to prospects
• Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)
• Form relationships with team members and key players on the BDR, Sales and Marketing teams
• Identify target accounts with Account Executives and have strategic conversations
• Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)Effectively execute on marketing campaigns to increase brand awareness
• Growth in autonomy and ownership of strategy
• Lead team huddles and discussions
• Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
• Partner with leadership to review performance and develop career goals

Job description

Description

AppFolio is more than a company. We're a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

The Business Development Representative (BDR) is a key player that has fueled AppFolio's growth by assisting in pipeline development and enhancing brand awareness. This entry-level sales role is the starting point for a promising career in Software-as-a-Service (SaaS) sales. We are looking for confident, ambitious, self-starters seeking to showcase their potential and add value to the company.

The ideal candidate is local to Santa Barbara, CA as this position is a hybrid role, reporting to an office hub at least 3 times a week.

Your impact

• Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
• Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
• Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects
• Report on weekly results, both qualitative and quantitative
• Expand knowledge of industry as well as the competitive posture of the company

Your first 30 days

• Confidently make calls to prospects using our sales methodology and tactics
• Develop understanding of AppFolio's value and competitive advantages
• Pitch AppFolio value propositions to prospects
• Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)
• Form relationships with team members and key players on the BDR, Sales and Marketing teams

Your first 60 days

• Identify target accounts with Account Executives and have strategic conversations
• Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)Effectively execute on marketing campaigns to increase brand awareness

Your first 90 days

• Growth in autonomy and ownership of strategy
• Lead team huddles and discussions
• Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
• Partner with leadership to review performance and develop career goals

Qualifications

• 1 year work experience in a sales role.
• Positive, can-do attitude.
• Exceptional level of drive and passion for results.
• Willingness to learn new skills and build a career in sales.

Location

Find out more about our locations by visiting our site.

All late-stage candidates complete an in-person meeting with an AppFolian as part of our hiring process.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is: $76,514.85. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate's skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

We accept applications on an ongoing basis.

About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Why AppFolio

• Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
• Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
• Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
• Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One. Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio.