Business Development Representative - Ad Sales

Spectrum; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Spectrum Reach is seeking a Business Development Representative to drive sales of geo-targeted video advertising and digital campaigns to small-to-medium sized businesses. This role involves prospecting new customers and maintaining client relationships while working towards sales targets in a dynamic digital marketing environment.

Qualifications

• Aptitude to learn Spectrum Reach product suite and local market selling.
• Valid driver's license with a satisfactory driving record.

Responsibilities

• Selling geo-targeted video advertising and digital search campaigns.
• Maintain accurate records of all sales and prospecting activities.
• Establish and maintain high levels of client satisfaction.

Skills

Knowledge of marketing

Advertising concepts

Media concepts

Sales skills

Education

Bachelor’s degree in business, marketing or related field

Tools

Salesforce

Job description

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

Job Summary

The Spectrum Reach Business Development Representative brings new direct business opportunities to life. The BDR is responsible for selling geo-targeted video advertising and digital search campaigns to small-to-medium size businesses within a specified territory. Primary platforms utilized to deliver these campaigns include CTV, linear cable, Spectrum News, Kernel Production Services as well as a host of traditional digital marketing tools. The BDR achieves sales and revenue goals through successful prospecting of new customers as well as outreach to current Spectrum internet customers not presently advertising. The BDR is responsible for generating sales through a variety of prospecting tactics and working every lead from initial contact to sale. BDRs excel through successfully contacting prospective clients, interacting with clients on-on-one, presenting effective campaigns to meet customer marketing goals, and gaining contractual agreement. Once closed, maintenance and renewal responsibilities move to an assigned Spectrum Reach Account Executive. The BDR is responsible for the development and implementation of a Territory Plan (under the instruction of the Sales Manager) which is designed to expand the customer base within their assigned territory. The BDR is 100% focused on generating new local advertising campaigns.

Responsibilities

• Actively and consistently support all efforts to simplify and enhance the customer experience.
• Have a working understanding of Spectrum Reach platforms, products and services and the value propositions they provide.
• Consistently meet or exceed weekly and monthly activity goals including per day customer contact goals, per week customer in person presentations, and per month new business account closes.
• Identify decision makers and assess prospect needs through direct outbound outreach.
• Establish and maintain a high level of client satisfaction, professionalism, and courtesy to effectively establish quality client relationships.
• Maintain accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within assigned territory, including the use of Salesforce.com to maintain accurate records to maximize territory potential.
• Ensure long-term client retention by transitioning accounts to Account Executives using effective communication and proper client profile documentation.
• Demonstrate selling skills and product knowledge. Practice selling skills regularly with manager. Read sales books and take sales courses to learn new sales techniques; practice and implement new sales techniques regularly.
• Attend and participate in sales meetings as established by management.
• Perform other duties related to the position as assigned.

Required Skills/Abilities and Knowledge

• Knowledge of marketing, advertising, and media concepts. Aptitude to learn Spectrum Reach product suite, company values, and approach to local market selling.
• Valid driver's license with a satisfactory driving record.

Required Education

• Bachelor’s degree in business, marketing or related field, or an equivalent combination of education, training, and experience

Preferred Qualifications/Skills

• Experience with Salesforce.
• Knowledge of digital marketing tools and tactics, especially focused on streaming TV media.

SAS305 2025-56083 2025

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.