Business Development Representative

Wicket; United States; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Equity program

Hybrid work model

Quarterly bonus

Job summary

Wicket, LLC is transforming how people access live events with facial authentication technology used for ticketing, payments, credentialing, and entry at venues. We are seeking a Business Development Representative to drive top-of-funnel growth in the Conferences & Trade Shows vertical, targeting show organizers and event management firms.

You will execute high-volume outreach, qualify leads, and book meetings with senior decision-makers, collaborating with marketing and partnerships to refine

Qualifications

• 1-3 years of outbound sales, business development, or lead generation experience in tech/SaaS/B2B events-adjacent businesses.
• Genuine familiarity with the conference and trade show industry and how events are run.
• Proven ability to conduct high-volume cold outreach and convert conversations into qualified meetings.
• Strong written and verbal communication skills; comfortable engaging with VP- and C-level decision-makers.
• Self-motivated and organized; able to manage a high-activity outbound motion independently.
• Able to collaborate with marketing, partnerships, and product teams using common tools.

Responsibilities

• Own top-of-funnel prospecting for the Conferences & Trade Shows vertical, targeting show organizers and event management firms.
• Execute high-volume, multi-channel outreach via phone, email, and LinkedIn to generate qualified meetings.
• Qualify inbound and outbound leads against ICP and book meetings with senior decision-makers.
• Research target accounts and tailor outreach messaging to address pain points like registration bottlenecks and attendee experience gaps.
• Collaborate with Head of Partnerships and marketing to refine outreach sequences and positioning for conferences market.
• Maintain up-to-date records of outreach activity, contact information, and pipeline status in HubSpot.
• Develop knowledge of the conference tech ecosystem and stay current on industry trends and events.

Skills

Outbound sales experience

Communication skills

Organization

Relationship-building

Tools

HubSpot

Google Workspace

Job description

Wicket, LLC is transforming how people access live events through cutting-edge facial authentication software used for ticketing, payments, credentialing, and entry at sports venues, conferences, and trade shows. Whether streamlining attendee check-in at a major industry conference, enabling secure session scanning and gamification, or helping leading brands deliver sensational live experiences - Wicket leads the way.

We are an innovator at the forefront of opt-in facial biometric solutions, backed by a team of enthusiasts passionate about their work, the technology, and the live events industry.

The Role

Wicket is looking for a Business Development Representative (BDR) to drive pipeline growth in the Conferences & Trade Shows vertical. This is a prospecting-focused, top-of-funnel role: you will identify and engage decision-makers at show organizers and event management companies, generate qualified leads, and book meetings that feed the sales pipeline.

This role reports directly to Wicket's Head of Partnerships and is ideal for someone who understands the conference and events ecosystem, has a hunter's mindset and has a track record of success building a pipeline through business development related activities .

What You'll Do

• Own top-of-funnel prospecting for the Conferences & Trade Shows vertical - targeting show organizers, professional conference organizers and event management firms
• Execute high-volume, multi-channel outreach via phone, email, and LinkedIn to generate qualified meetings and pipeline
• Qualify inbound and outbound leads against Wicket's ideal customer profile and book meetings with senior decision-makers
• Research target accounts and contacts to tailor outreach messaging to specific pain points - registration bottlenecks, badge/credential inefficiencies, attendee experience gaps - that Wicket's technology addresses
• Collaborate with the Head of Partnerships and marketing team to develop and refine outreach sequences, messaging, and positioning for the conferences market
• Maintain accurate, up-to-date records of all outreach activity, contact information, and pipeline status in HubSpot
• Develop a working knowledge of the conference technology ecosystem - key players, platforms, and how Wicket fits - and stay current on industry trends, events, and news
• Represent Wicket at select industry events and conferences, building relationships in person when required (up to 2-3 times per month within the US)

What You Bring

Required:

• 1-3 years of outbound sales, business development, or lead generation experience - ideally in technology, SaaS, or a B2B events-adjacent business
• Genuine familiarity with the conference and trade show industry: you can speak credibly about the ecosystem, key players, how events are organized and run, and where operational pain lives
• Proven ability to conduct cold outreach at volume and convert conversations into qualified meetings
• Strong written and verbal communication skills; comfortable engaging with VP- and C-level decision-makers
• Self-motivated and organized, with the discipline to manage a high-activity outbound motion independently
• Comfortable operating in a fast-paced, early-stage environment where processes are still being built
• Collaborate proactively with Wicket's internal teams - including marketing, partnerships, and product - using email, HubSpot, and shared tools to align on messaging, share market feedback, and coordinate on active opportunities

Preferred:

• Experience with HubSpot and outbound email campaign tools (Apollo, Outreach, or similar)
• Hands-on experience with Google Workspace
• Background attending or working at conferences or trade shows; you know the floor, the badge desk, and networking
• Familiarity with registration technology platforms (RainFocus, Cvent, Bizzabo, Swoogo, etc.) or event tech broadly

Base Salary: $70,000 - $90,000 (commensurate with experience)

Bonus: Eligible for quarterly performance bonus

Location: Hybrid (Doylestown, PA) or Remote

Why Wicket

• A genuine innovator - Wicket's opt-in facial authentication technology is changing how millions of people access live events, and the conferences market is a major growth frontier
• High-growth company with supportive leadership and clear advancement opportunities - BDRs who perform have a path to Account Executive and beyond
• A tight-knit team of people who are passionate about their work, the technology, and the live events industry
• Meaningful early-stage equity through Wicket's profits interest program

Equal Employment Opportunity Statement: Wicket is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other status protected by applicable federal, state, or local law.