Business Development Representative

Gradial; Seattle (WA); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Performance-based bonus

Meaningful equity awards

Medical, dental & vision insurance

401k plan

Unlimited PTO

Seattle office with amenities

Job summary

Gradial is seeking a Business Development Representative to introduce our AI-native marketing platform to enterprise brands. You’ll identify high-value accounts, craft personalized outreach, and build pipeline using AI-powered research tools.

You’ll collaborate with Marketing and Account Executives, travel to conferences, and continuously test new strategies to improve conversion rates. This role offers strong growth across Sales, Customer Success, or Revenue Ops.

Qualifications

• 2-4 years of experience in business development, sales development, or outbound SaaS sales with a track record of pipeline generation.
• Experience building target lists, identifying buying signals, and personal outreach to enterprise decision makers.
• Ability to engage senior marketing, digital, operations, and business leaders via phone, email, LinkedIn, and live conversations.
• Hands-on experience with modern prospecting platforms (HubSpot, Outreach, LinkedIn Navigator).
• Experience incorporating AI tools like ChatGPT, Claude, Clay into daily workflow to improve research and outreach quality.

Responsibilities

• Build pipeline by identifying high-value accounts and researching buying committees.
• Develop personalized outbound campaigns across email, phone, LinkedIn, and other channels.
• Use AI-powered tools to accelerate research and improve personalization.
• Qualify inbound and outbound opportunities through discovery of priorities and readiness.
• Represent Gradial at conferences and events to build relationships and pipeline.
• Partner with Marketing and Account Executives to refine messaging and identify opportunities.
• Test new outreach strategies and AI-assisted workflows to improve conversion rates.
• Maintain accurate account activity and pipeline data.

Skills

Sales development

Prospecting

Outbound outreach

Communication

AI tools

Tools

HubSpot

Outreach

LinkedIn Sales Navigator

Job description

Gradial is building the AI-native system of work for enterprise marketing. Our agents turn ideas into live campaigns by executing across the tools, teams, and workflows enterprises already use—from content authoring and campaign assembly to quality assurance and brand compliance. We give marketers and creatives more time to shape brands, understand customers, and create work that moves people.

We’re tackling some of the hardest problems in applied AI: building agent harnesses, sandboxed execution environments, and orchestration that enable agents to plan, act, and verify their work reliably at enterprise scale. We’re growing rapidly, winning Fortune 500 and enterprise customers including AWS, T-Mobile, and Prudential. Our $65 million Series C led by Insight Partners is accelerating that momentum.

Join us to help define how people and AI agents work together. We move with urgency, reason from first principles, and take ownership from idea to customer impact. You’ll shape the product, own consequential problems, and build systems that some of the world’s leading brands depend on every day.

The Role

At Gradial, we’re building AI that transforms how enterprise marketing teams create, manage, and scale content. As a Business Development Representative, you’ll play a critical role in introducing that vision to the market by creating opportunities with some of the world’s leading brands.

This is not a traditional activity-driven BDR role. We’re looking for someone who knows how to find signal where others see noise, who uses AI as a force multiplier, and who is excited to build pipeline through thoughtful research, personalized outreach, and genuine conversations. You’ll have the freedom to test new ideas, influence how we approach outbound, and help shape the next stage of our go-to-market strategy. As Gradial continues to grow, you’ll have opportunities to expand your career across Sales, Customer Success, Revenue Operations, or other customer-facing teams.

What You’ll Own

• Build pipeline by identifying high-value accounts, researching buying committees, and uncovering the business initiatives that create opportunities for meaningful conversations.
• Develop personalized outbound campaigns across email, phone, LinkedIn, and other channels that prioritize relevance over volume and quality over templates.
• Use AI-powered tools including ChatGPT, Claude, Clay, LinkedIn Sales Navigator, Outreach, and HubSpot to accelerate research, improve personalization, and continuously refine your prospecting approach.
• Qualify inbound and outbound opportunities through thoughtful discovery that uncovers business priorities, marketing challenges, and buying readiness.
• Represent Gradial at conferences, customer events, and industry networking opportunities while building relationships that generate long-term pipeline.
• Partner closely with Marketing and Account Executives to refine messaging, share market insights, and identify new opportunities within target accounts.
• Continuously test new outreach strategies, messaging, and AI-assisted workflows that improve conversion rates and help define best practices across the team.
• Maintain accurate account activity and pipeline data while ensuring every customer interaction sets the next stage of the sales process up for success.

What We Need

• 2-4 years of experience in business development, sales development, or another outbound-focused SaaS sales role with a history of consistently generating qualified pipeline.
• Experience building your own prospect lists, identifying buying signals, and creating personalized outreach that earns responses from enterprise decision makers.
• Confidence engaging senior marketing, digital, operations, and business leaders through phone, email, LinkedIn, and live conversations.
• Hands-on experience with HubSpot, Outreach, LinkedIn Sales Navigator, and modern prospecting platforms.
• Experience incorporating AI tools such as ChatGPT, Claude, Clay, or other LLMs into your daily workflow to improve research, productivity, and outreach quality.
• Strong written and verbal communication skills with the ability to simplify complex ideas and build credibility quickly.
• A naturally curious, resourceful, and resilient mindset. You ask good questions, adapt quickly, embrace feedback, and look for better ways to work.
• Willingness to travel to conferences and industry events to build relationships and generate new business opportunities.

Nice to Have

• Experience selling AI, enterprise SaaS, or marketing technology solutions.
• Familiarity with account-based sales strategies and multi-threaded prospecting.
• Experience in a high-growth startup where you’ve helped build and evolve outbound processes.

Compensation

The OTE salary range for this position is $125,000 – $140,000. Final compensation will be determined based on factors such as experience, skills, and qualifications.

In addition to OTE salary, this role is eligible for equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave.

What we offer

• Performance-based annual bonus
• Meaningful equity awards
• Medical, dental & vision (fully covered for employees with 75% for dependents)
• Fertility & family-planning support
• 401k plan
• Unlimited PTO
• A beautiful Seattle office with a gym, sauna, and bike parking
• Free lunch three days a week in our HQ
• A front-row seat to building category-defining AI infrastructure

You'll thrive here if you

• Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.”
• Want to have real impact with zero bureaucracy.
• Have an innate drive for being 1% better than the day before, building towards greatness.
• Embrace AI as a core tool for problem-solving, innovation, and scale.
• Show customer-obsession (internal or external), high ownership/accountability, and bias for action.
• Communicate clearly, directly, with curiosity, and assuming good intentions.
• Thrive in fast‑paced, hyper‑growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools

As an AI‑first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

Voluntary Self-Identification

As set forth in Gradial’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.