Business Development Representative

CentralReach; Holmdel Township (NJ); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health benefits

PTO

401(k) matching

Parental leave

Hybrid work schedule

Job summary

CentralReach, a leading provider of ABA and IDD care software, is seeking a motivated Business Development Representative to join our Education Sales team. You will identify and engage school districts and educational organizations to generate qualified opportunities for our Account Executives.

The role requires 2+ years in BDR or related roles, experience selling to K-12 administrators, and strong outbound prospecting, with hybrid work across our offices in Holmdel, NJ and other locations.

Qualifications

• Bachelor's degree preferred or equivalent professional experience.
• 2+ years of experience in business development, sales development, inside sales, or a similar customer-facing role.
• Experience working with or selling to administrators in the K-12 education market is required.
• Experience in special education, either professionally or through selling technology or services into special education programs, is highly preferred.
• Demonstrated success with outbound prospecting, including cold calling and email outreach.
• Excellent verbal and written communication skills with the ability to create compelling, personalized messaging.
• Strong organizational and time-management skills with the ability to manage multiple priorities.
• Self-motivated, goal-oriented, and comfortable working in a fast-paced sales environment.
• Experience with CRM platforms such as Salesforce and sales engagement tools is preferred.

Responsibilities

• Generate qualified meetings and sales opportunities for Account Executives through proactive outbound prospecting.
• Conduct high-volume outbound phone calls and personalized email campaigns to engage prospective customers.
• Research target accounts and identify key decision-makers within school districts and educational organizations.
• Build relationships with administrators and other education leaders to understand their needs and challenges.
• Qualify prospects based on established criteria and accurately document activities in Salesforce.
• Collaborate closely with Account Executives to ensure a seamless transition from prospecting to sales engagement.
• Maintain consistent follow-up with prospects through multiple communication channels.
• Meet or exceed activity, meeting, and pipeline generation goals.
• Stay informed on education industry trends, particularly within special education, to effectively position CentralReach solutions.

Skills

Outbound prospecting

Cold calling

Email outreach

K-12 education

Special education

Sales development

CRM: Salesforce

Communication skills

Time management

Team collaboration

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Job description

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market‑leading industry expertise, and world‑class customer satisfaction.

About the Role

CentralReach is seeking a motivated, results‑driven Business Development Representative (BDR) to join our growing Education Sales team. This role is responsible for identifying and engaging prospective school districts, educational organizations, and key decision‑makers to generate qualified sales opportunities for our Account Executives.

Key Responsibilities

• Generate qualified meetings and sales opportunities for Account Executives through proactive outbound prospecting.
• Conduct high‑volume outbound phone calls and personalized email campaigns to engage prospective customers.
• Research target accounts and identify key decision‑makers within school districts and educational organizations.
• Build relationships with administrators and other education leaders to understand their needs and challenges.
• Qualify prospects based on established criteria and accurately document activities in Salesforce (or CRM).
• Collaborate closely with Account Executives to ensure a seamless transition from prospecting to sales engagement.
• Maintain consistent follow‑up with prospects through multiple communication channels.
• Meet or exceed activity, meeting, and pipeline generation goals.
• Stay informed on education industry trends, particularly within special education, to effectively position CentralReach solutions.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience.
• 2+ years of experience in business development, sales development, inside sales, or a similar customer‑facing role.
• Experience working with or selling to administrators in the K‑12 education market is required.
• Experience in special education, either professionally or through selling technology or services into special education programs, is highly preferred.
• Demonstrated success with outbound prospecting, including cold calling and email outreach.
• Excellent verbal and written communication skills with the ability to create compelling, personalized messaging.
• Strong organizational and time‑management skills with the ability to manage multiple priorities.
• Self‑motivated, goal‑oriented, and comfortable working in a fast‑paced sales environment.
• Experience with CRM platforms such as Salesforce and sales engagement tools is preferred.

What Success Looks Like

• Consistently generates qualified meetings for the Education Account Executive team.
• Develops meaningful relationships with education administrators and district leaders.
• Maintains high levels of outbound activity while delivering thoughtful, personalized outreach.
• Contributes to pipeline growth and supports the continued expansion of CentralReach’s Education business.
• 20% Travel Required

Why Join CentralReach?

At CentralReach, you’ll be part of a mission‑driven organization dedicated to helping educators and clinicians improve outcomes for individuals with diverse learning needs. You’ll collaborate with an experienced sales team, receive ongoing coaching and professional development, and play a critical role in expanding our impact across the education community.

LI‑HYBRID

Base Salary Range: $60,000 - $80,000 USD

Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award‑winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.

Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full‑time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares, our community engagement initiative.

Protecting your information is important to us. Please take a moment to review our Notice of Privacy Practices for Job Applicants (Applicant‑Privacy‑Notice‑110725) to understand how we collect, use, store, and protect your personal information during the recruitment process.