Business Development Representative

Geonetric; Cedar Rapids (IA); On-site; USD 50,000 - 80,000; Full time

Job summary

Geonetric in Cedar Rapids, IA seeks a Business Development Representative to drive qualified pipeline generation across healthcare organizations using multi-channel outreach, AI-enabled research, and account intelligence. You’ll engage executive stakeholders, uncover business challenges, and create opportunities for the sales team.

Working with Sales, Marketing, and Sales Operations, you’ll optimize outbound strategies, maintain CRM excellence, and contribute to scalable revenue growth while

Qualifications

• Bachelor’s degree in business or related field or equivalent required.
• Typically has a minimum of 3 years’ experience.

Responsibilities

• Executes targeted, multi-channel outbound strategies that generate qualified pipeline and balance activity and conversion metrics.
• Performs high-volume outreach via calls, emails, and LinkedIn to marketing, communications, patient engagement leaders, and C-suite where applicable.
• Personalizes outreach using account-specific insights including service lines and technology investments.
• Analyzes engagement across channels to optimize messaging and prioritization.
• ResEach healthcare organizations to identify digital transformation initiatives and strategic growth.
• Uses AI-powered tools to research prospects and streamline outreach while maintaining quality.
• Gathers information to determine lead qualification and potential RFP opportunities.
• Maintains CRM hygiene and tracks funnel metrics to predict success and identify issues.

Skills

Communication skills

CRM experience

Account management

Sales experience

Healthcare industry experience

Website management

Digital marketing

Phone experience

Education

Bachelor’s degree in business or related field

Job description

Summary

As a Business Development Representative at Geonetric, you will drive qualified pipeline generation through strategic, insight-driven prospecting across healthcare organizations. Using multi-channel outreach, AI-enabled research, and account intelligence, you'll engage executive stakeholders, uncover business challenges, and create opportunities for the sales team. Working closely with Sales, Marketing, and Sales Operations, you'll help optimize outbound strategies, maintain CRM excellence, and contribute to scalable revenue growth while becoming a trusted advisor on Geonetric's digital experience solutions.

Essential Duties and Responsibilities

While Geonetric employees might get to work on just about anything, this position primarily:

• Executes targeted, multi-channel outbound strategies that generate qualified pipeline while balancing activity, engagement quality, and conversion metrics. Prioritizes outreach based on account intelligence, buying signals, and strategic account initiatives.
• Completes high-volume cold calls, emails, and LinkedIn messages to marketing, communications, patient engagement leaders, and C-suite where applicable.
• Personalizes outreach using account-specific insights including service lines, patient access challenges, website experience, AI search readiness, executive priorities, technology investments, and recent organizational news.
• Analyzes engagement across email, phone, LinkedIn, website activity, intent signals, and CRM reporting to continuously optimize messaging, sequencing, and prospect prioritization.
• Researches healthcare organizations to identify digital transformation initiatives, website modernization efforts, executive priorities, technology stack, organizational changes, and strategic growth initiatives.
• Utilizes AI-powered sales tools to research prospects, personalize messaging, and streamline outreach while maintaining quality and authenticity.
• Identifies potential clients based on market research, referrals from existing clients, new leads from tradeshows, webinar data, and cold calling.
• Monitors healthcare news, mergers, expansions, and leadership changes to trigger timely outreach.
• Follows established outbound cadence processes and contributes feedback for continuous improvement of messaging, sequencing, and campaign performance.
• Becomes knowledgeable about Geonetric’s products and services, success stories, market differentiators, and unique value proposition.
• Communicates articulately and persuasively about products and services with prospective clients to build Geonetric’s awareness, credibility, value, and client base.
• Gathers detailed information from potential clients about their needs and determines lead qualification.
• Captures insights about competitor activity, current vendor relationships, and potential RFP opportunities.
• Coordinates and assists with sales presentations to prospective clients, ensures budget approvers and project influencers are present.
• Maintains exceptional CRM hygiene, ensuring account hierarchies, contacts, buying committee members, opportunity details, and activity history accurately reflect prospect engagement and sales progress.
• Maintains integrity of contact database by updating contact information and ensuring data is accurate.
• Tracks the sales process through CRM database, reporting on funnel metrics to help predict success rates and identify themes and areas of concern.
• Completes standard, moderately difficult work independently.
• Requires guidance and oversight to complete complex work, solve unexpected issues, and make decisions.
• Manages established processes, identifies problems, and solves them with assistance.
• Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.

Education and Experience

• Bachelor’s degree in business or related field or equivalent required
• Typically has a minimum of 3 years’ experience

Professional Skills

• Strong oral and written communication skills, including phone, required
• Experience in customer relationship management, account management, and/or sales required
• Experience selling into healthcare provider organizations preferred
• Experience with website management and digital marketing preferred
• Phone experience preferred

Core Values

All Geonetric employees need to fit into our unique culture and live our core values:

• Own It:We’re accountable to ourselves, each other and our clients. We keep our promises.
• Bring It:We deliver exceptional service and value every day. We’re aiming for Wow!
• Push It:We’re always moving forward or learning from our mistakes. Standing still is not an option.
• Say It:We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.
• Unite:We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.

Geonetric welcomes diversity. We are an equal opportunity and affirmative action employer and provide a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.