Business Development, Marketing Associate

Jobtailor; Lititz (Lancaster County); On-site; USD 55,000 - 85,000; Full time

Job summary

Jobtailor in Lancaster County, PA is seeking an organized marketing/business development administrator to support the Director of Business Development & Marketing in growth and brand initiatives. You will coordinate activities, assist with events for the firm, clients, and prospects, and identify process improvements.

You will provide marketing support, maintain website content, lead new-hire marketing activities, manage CRM data, and help with communications, proposals, and executive materials.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience.
• 2–4+ years in an administrative, executive support, marketing, or business development role preferred.
• Experience supporting an executive, partner, or director directly strongly preferred.
• Strong MS Office proficiency.
• Familiarity with CRM and email marketing platforms.
• Familiarity with social media platforms.
• Basic graphic design skills in Canva or similar.
• Experience within a professional services or CPA firm is a plus.
• Ability to work occasional evening/early in day event work.
• Highly organized and detail-oriented.
• Collaborative and change oriented.
• Ability to work with a fast-paced leader to execute well.
• Must be legally authorized to work in the United States.
• Bachelor's degree or equivalent experience explicitly allows experience in place of education.

Responsibilities

• Support the Director of Business Development & Marketing in executing growth and brand initiatives.
• Coordinate business development activities and assist with firm, client, and prospect events.
• Identify opportunities for process improvement.
• Provide marketing support and execute marketing strategy.
• Maintain firm website content and accuracy across marketing channels.
• Lead new employee marketing activities.
• Maintain branded merchandise and inventory.
• Assist with sponsorships, employer branding, and community engagement opportunities.
• Create and support internal and external communications, including client newsletters, blogs, alerts, and firm-wide updates.
• Manage and maintain the firm's prospect and customer CRM database.
• Track business development and marketing budget expenses and flag variances.
• Prepare presentations, proposals, meeting materials, and executive-level documents.
• Edit and proofread firm communications and branded materials.
• Provide general administrative and executive support to the Director.
• Handle confidential information and adapt to shifting priorities.
• Perform other aligned duties.

Skills

Executive support

Administrative experience

Marketing coordination

Collaboration

Fast-paced environment adaptation

Education

Bachelor's degree or equivalent experience

Tools

MS Office

CRM platforms

Email marketing platforms

Social media platforms

Canva

Job description

• Support the Director of Business Development & Marketing in executing growth and brand initiatives
• Coordinate business development activities and assist with firm, client, and prospect events
• Identify opportunities for process improvement
• Provide marketing support and execute marketing strategy
• Maintain firm website content and accuracy across marketing channels
• Lead new employee marketing activities
• Maintain branded merchandise and inventory
• Assist with sponsorships, employer branding, and community engagement opportunities
• Create and support internal and external communications, including client newsletters, blogs, alerts, and firm-wide updates
• Manage and maintain the firm's prospect and customer CRM database
• Track business development and marketing budget expenses and flag variances
• Prepare presentations, proposals, meeting materials, and executive-level documents
• Edit and proofread firm communications and branded materials
• Provide general administrative and executive support to the Director
• Handle confidential information and adapt to shifting priorities
• Perform other aligned duties

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience
• 2-4+ years in an administrative, executive support, marketing, or business development role preferred
• Experience supporting an executive, partner, or director directly strongly preferred
• Strong MS Office proficiency
• Familiarity with CRM and email marketing platforms
• Familiarity with social media platforms
• Basic graphic design skills in Canva or similar
• Experience within a professional services or CPA firm is a plus
• Ability to work occasional evening/early in day event work
• Highly organized and detail-oriented
• Collaborative and change oriented
• Ability to work with a fast-paced leader to execute well
• Must be legally authorized to work in the United States
• Bachelor's degree or equivalent experience explicitly allows experience in place of education

Core Competencies

Demonstrates expertise in executing marketing strategies, managing CRM databases, and providing executive support. Strong organizational skills and the ability to adapt to changing priorities are essential for success in this role.

Highest-signal resume keywords

• Bachelor's Degree In Marketing
• MS Office Proficiency
• CRM Experience
• Basic Graphic Design Skills
• Professional Services Experience

ATS Optimization Keywords

Hard Skills

• Marketing Strategy Execution
• Business Development Coordination
• Content Management
• Proposal Preparation
• Editing And Proofreading

Soft Skills

• Highly Organized
• Detail-Oriented
• Collaborative
• Change Oriented
• Adaptability

Industry Keywords

• Professional Services
• CPA Firm
• Brand Initiatives
• Community Engagement
• Sponsorships

Tools & Technologies

• CRM Platforms
• Email Marketing Platforms
• Social Media Platforms
• Canva