Business Development Manager - Wire and Cable

GEON Performance Solutions; Georgia (VT); On-site; USD 200,000 - 240,000; Full time

Job summary

A leading company in the plastics manufacturing industry is seeking a Business Development Manager to drive growth through strategic market analysis, opportunity identification, and collaboration with cross-functional teams. The ideal candidate will have a strong background in business development and a proven track record of managing innovation portfolios. This role requires excellent communication and negotiation skills to influence internal and external stakeholders effectively.

Qualifications

• 10+ years of experience in business development or related discipline.
• Ability to build and maintain key internal and external relationships.

Responsibilities

• Develop and commercialize a robust opportunity pipeline.
• Analyze market trends and customer demands.
• Convert projects into recurring sales.

Skills

Market Intelligence

Customer Focus

Data Analysis

Negotiation

Cross-Functional Leadership

Education

Bachelor’s degree in engineering, science, or business

Tools

CRM tools

Job description

Business Development Manager - Wire and Cable

Join to apply for the Business Development Manager - Wire and Cable role at GEON Performance Solutions

Business Development Manager - Wire and Cable

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Join to apply for the Business Development Manager - Wire and Cable role at GEON Performance Solutions

The Business Development Manager is responsible for developing and commercializing a robust opportunity pipeline of new products into existing and new segments of a defined market. You will accelerate GEON’s profitable volume and market share growth by creating a portfolio of near-term and longer-term opportunities aligned with the company’s strategy and goals.

This position requires a strategic thinker with strong market intelligence, customer insight capabilities, and the ability to build and maintain key internal and external relationships. The ideal candidate will be adept at managing a diversified innovation portfolio and converting those projects into recurring sales. Additionally, they will act as a key influencer within the organization, championing the use of GEON’s business processes and collaborating closely with Innovation, Marketing, and Sales colleagues.

Primary Responsibilities

Market & Opportunity Identification:

• Analyze market trends and customer demands to identify emerging opportunities and potential risks
• Collect & share voice of customer (VOC) throughout product development process, translating customer needs into actionable insights and refining product requirements based on customer feedback
• Build informal & formal relationships with external partners (suppliers, research institutions, startups, ...) to identify future market needs
  
  
  

Innovation Strategy and Portfolio Management (new products into existing or new markets):

• Define & refine market/innovation roadmap based on market dynamics and long-term business goals
• Facilitate cross-functional team (R&D, Product Management, Marketing) to prioritize projects with highest market, technical and financial feasibility
• Ensure balanced and diversified innovation portfolio which meets short & long-term business goals
• Monitor innovation performance metrics to adjust strategies and reallocate resources as needed
• Identify strategic partnerships or acquisitions to enhance the innovation portfolio
  
  
  

Go-to-Market Strategy:

• Convert Type 3 & 4 projects into recurring sales by developing business cases, crafting launch strategies with Marketing, and ensuring Operations & Supply Chain capabilities are aligned
• Document value proposition with Marketing and assess potential to sell into additional applications
• Track customer adoption rates and collect feedback to optimize post-launch product performance
  
  
  

GEON Influencer:

• Partner with Sales and Distribution to deliver the assigned market’s Annual Operating Plan (AOP) volume and margin through team selling
• Champion GEON’s innovation and selling processes
  
  
  

Key Goals & Deliverables

• Market Intelligence: Report on market trends, competitor activity, opportunity identification
• Innovation Pipeline: Number and value of project ideas advancing through the stage-gate process
• Go-to-Market (GTM) strategy: Craft launch strategy with Marketing, ensure Operations and Supply Chain capabilities are in place, provide smooth transition to Sales
• Team selling: Follow selling and innovation processes to accelerate commercialization, make joint prospect and customer calls with territory/key account managers and distribution partners
  
  
  

Skills & Competencies

• Demonstrated drive, sense of urgency, and inquisitive nature
• Business and financial acumen to identify and monetize GEON’s value proposition, including customer needs analysis and market positioning
• Customer focus, with aptitude for listening and for persuasively communicating ideas and information
• Strong influencing skills to drive development of solutions which meet customer needs
• Effective cross-functional team leadership and collaboration
• Data analysis skills to leverage customer and market insights for strategic decision-making
• Organizational skills to manage and prioritize multiple tasks and projects
• Negotiation expertise with internal and external stakeholders, particularly customer contract negotiation for pricing, terms, and contracts
• Adaptability and resilience in a fast-paced, constantly evolving business environment
• Cultural awareness to work with diverse colleagues and customers globally
• Proficient in CRM tools (Salesforce preferred) to manage opportunities and report progress
  
  
  

Experience & Education

• Bachelor’s degree in engineering, science, or business is preferred, although equivalent work experience will be considered.
• 10+ years of experience required in business development, technical sales, product management, product development, strategic marketing, and/or related discipline, preferably in a polymer or chemical-related industry.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Plastics Manufacturing

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