Business Development Manager – Wheel & Tire Industry

The Wheel Group; Denver (CO); On-site; USD 70,000 - 120,000; Full time

Job summary

The Wheel Group in Denver, Colorado is seeking a Business Development Manager for a true outside sales role in the aftermarket wheel and tire space. You will spend most of your time in the field opening new accounts, visiting dealerships and shops, and turning opportunities into long-term business within your territory.

Responsibilities include prospecting, presenting TWG’s wheel, tire and accessory lines, negotiating terms, and managing the full sales cycle from initial contact to close, while

Qualifications

• Direct professional experience in the aftermarket wheel and/or tire industry is required.
• Proven sales experience selling wheels, tires, or closely related aftermarket wheel and tire products.
• Experience working with tire dealers, wheel shops, automotive aftermarket retailers, distributors, or wholesale customers.
• Demonstrated success in outside sales, territory development, prospecting, and acquiring new business.
• Strong understanding of aftermarket wheel and tire products, brands, dealer needs, and competitive market dynamics.
• Ability to independently manage a sales territory and maintain consistent field activity.
• Strong communication, negotiation, relationship-building, and closing skills.
• Experience using CRM software to track sales activity, prospects, and pipeline opportunities.
• Valid driver's license and ability to travel regularly throughout the assigned territory.

Responsibilities

• Prospect and acquire new accounts within the aftermarket wheel and tire industry.
• Conduct daily in-person visits and cold calls to tire dealers, wheel shops, aftermarket retailers, and wholesale customers.
• Build and maintain a strong pipeline of prospective customers throughout your territory.
• Develop relationships with independent tire dealers, wheel retailers, distributors, and other qualified automotive aftermarket businesses.
• Present and sell TWG's wheel, tire, and accessory product lines.
• Identify opportunities to increase market share and expand TWG's dealer network.
• Manage the full sales cycle, from initial prospecting and product presentations to negotiations and closing.
• Meet or exceed sales activity, new account acquisition, and revenue goals.
• Monitor competitor activity, industry trends, and market opportunities.
• Maintain accurate customer records, sales activities, and pipeline updates in the CRM.
• Partner with internal Sales, Marketing, and Operations teams to support customer needs and long-term account growth.

Skills

Direct wheel/tire industry experience

Outside sales

Territory development

Prospecting

Closing

CRM experience

Communication

Travel regularly

Relationship building

Negotiation

Tools

CRM software

Job description

Position Type:

Field-Based Outside Sales

The Wheel Group is seeking an experienced Business Development Manager in Denver, Colorado, to expand our presence in the aftermarket wheel and tire industry.

We're specifically looking for professionals with direct wheel and tire industry sales experience, established dealer relationships, and a proven ability to develop new business.

WHAT DRIVES US

Founded in 1997, The Wheel Group is a leading designer, developer, and owner of aftermarket automotive wheel, tire, and accessory brands, with a focus on quality, innovation, and performance.

Headquartered in Ontario, California, with 15 distribution centers throughout the U.S. and Canada and a QC, engineering, and support services office in Shanghai, China, TWG serves customers across North America and globally.

TAKING THE WHEEL

As a Business Development Manager, you'll be responsible for growing TWG's presence throughout your assigned territory by identifying new business opportunities, opening new accounts, and building relationships with wheel and tire dealers.

This is a true outside sales hunter role — not an inside sales or account maintenance position.

You'll spend most of your time in the field meeting prospective customers, making cold calls, visiting dealerships and shops, and turning opportunities into long-term business.

HOW YOU'LL DRIVE GROWTH

• Prospect and acquire new accounts within the aftermarket wheel and tire industry.
• Conduct daily in-person visits and cold calls to tire dealers, wheel shops, aftermarket retailers, and wholesale customers.
• Build and maintain a strong pipeline of prospective customers throughout your territory.
• Develop relationships with independent tire dealers, wheel retailers, distributors, and other qualified automotive aftermarket businesses.
• Present and sell TWG's wheel, tire, and accessory product lines.
• Identify opportunities to increase market share and expand TWG's dealer network.
• Manage the full sales cycle, from initial prospecting and product presentations to negotiations and closing.
• Meet or exceed sales activity, new account acquisition, and revenue goals.
• Monitor competitor activity, industry trends, and market opportunities.
• Maintain accurate customer records, sales activities, and pipeline updates in the CRM.
• Partner with internal Sales, Marketing, and Operations teams to support customer needs and long-term account growth.

WHAT'S IN YOUR SALES TOOLBOX

Required Qualifications

• Direct professional experience in the aftermarket wheel and/or tire industry is required.
• Proven sales experience selling wheels, tires, or closely related aftermarket wheel and tire products.
• Experience working with tire dealers, wheel shops, automotive aftermarket retailers, distributors, or wholesale customers.
• Demonstrated success in outside sales, territory development, prospecting, and acquiring new business.
• Strong understanding of aftermarket wheel and tire products, brands, dealer needs, and competitive market dynamics.
• Ability to independently manage a sales territory and maintain consistent field activity.
• Strong communication, negotiation, relationship-building, and closing skills.
• Experience using CRM software to track sales activity, prospects, and pipeline opportunities.
• Valid driver's license and ability to travel regularly throughout the assigned territory.

Preferred Qualifications

• Existing business relationships within the aftermarket wheel and tire dealer network.
• Experience working for a wheel manufacturer, tire manufacturer, wholesale distributor, or aftermarket wheel and tire supplier.
• Familiarity with wheel fitment, tire sizing, applications, and aftermarket product categories.
• Proven history of opening new dealer accounts and expanding territory revenue.

READY TO TAKE THE WHEEL?

If you've built your career in the wheel and tire industry, know how to open doors, and enjoy the challenge of winning new business, we'd love to connect.

Bring your industry knowledge, relationships, and drive to The Wheel Group.

The Wheel Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other characteristic protected by applicable law.