Business Development Manager - Tequila NV

Diageo; Nevada; Remote; USD 96,000 - 160,000; Full time

Job summary

Diageo seeks a Business Development Manager in Nevada to drive brand growth through effective market engagement and trade interactions. The role requires strong relationship-building skills and a thorough understanding of the beverage alcohol industry. Ideal candidates will have a degree and 3-5 years of relevant experience.

Benefits

Healthcare

Retirement Benefits

Disability Coverage

Life Insurance

Wellness Programs

Parental Leave

Qualifications

• 3-5 years of sales and brand activation experience.
• WSET Level 1 or equivalent in Wines & Spirits.
• Experience in the beverage alcohol industry.

Responsibilities

• Identify and capitalize on key business opportunities.
• Develop strong, trusted relationships with key customers.
• Monitor brand performance metrics and adjust plans as needed.

Skills

Negotiation

Relationship Building

Sales Coordination

Market Engagement

Customer-Centric Mindset

Education

Bachelor’s degree in business administration or related field

Job description

The Business Development (BD) Manager is the in-market category & brand expert responsible for leading consumer & trade demand generation for our brands. This role promotes the growth of Diageo brands in collaboration with distributor / broker partners, customers, and consumers. It combines sales coordination, local marketing execution, and brand representation, working closely with Diageo sales teams and distributor teams. The role involves developing and executing market-specific brand, customer, and portfolio plans, with a focus on active market presence—spending at least 70% of time engaging with customers, distributor sales teams, marketing agencies, event promoters, and local influencers. Success relies on effective collaboration with internal teams to create and implement operational plans that drive demand and growth, measured through sales and market share improvements.

Role and Responsibilities

• Identify and capitalize on key business and category opportunities to build demand, aligned with market-specific brand plans.
• Develop strong, trusted relationships with key customers, engaging regularly to identify mutual growth opportunities.
• Discover new market participation opportunities through close contact with distributor, agency, and customer personnel, validated by consumer and category insights.
• Monitor brand performance metrics closely to ensure efforts meet market, brand, and customer expectations, making adjustments as needed.
• Set category-specific targets, timelines, and KPIs for sales and activation efforts with partners.
• Seek potential business opportunities through cross-promotions, sponsorships, media, and influencer engagements.
• Contribute to the development of local category and channel plans with brand and trade marketing teams.
• Lead local category and brand education initiatives, coordinating with Diageo and third-party personnel, including the Diageo Academy.

About You

Preferred Experience, Skills, and Education

• Bachelor’s degree in business administration or related field.
• 3-5 years of sales and brand activation experience.
• WSET Level 1 or equivalent in Wines & Spirits, or willingness to complete quickly.
• Ongoing category-specific learning—formal and informal—covering liquids, consumer insights, and category trends.
• Experience in the beverage alcohol industry, familiar with On, Off, and Non-Premise channels.

Landscape

• Proven in-market and customer engagement, with enthusiasm for active trade interactions and turning insights into actions.
• Deep understanding of Diageo and competitor brands.
• Strong negotiation skills, including sponsorship agreements.
• Excellent relationship-building based on transparency, empathy, and trust.
• Ability to analyze sales and demand metrics to identify intervention points.
• Customer and consumer-centric mindset, understanding motivations and effective appeal strategies.
• Knowledge of the BevAlc route to market and compliance influence.

Outcomes

• Deep market knowledge across channels, customers, and consumers.
• High energy, approachability, and proactive engagement with stakeholders.
• Professional demeanor—polished, authentic, and comfortable in public speaking.
• Self-motivated and proactive personality.

Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture where everyone feels valued and heard is essential to this mission.

We believe diversity and inclusion make for a better business and world. Our BRGs and ERGs reflect various communities, generating ideas to enhance our workplace and foster belonging and opportunity for all.

Join us to be part of an organization that celebrates individuality and champions diversity across employees, suppliers, brands, and communities.

Our ambition is to be the most trusted and respected consumer products company globally. We seek curious, creative, bold, and purposeful people to elevate Diageo and its brands.

Feeling inspired? This could be your opportunity!

Worker Type : Regular

Primary Location : Off Site Nevada

Additional Locations :

Job Posting Start Date : 2024-07-16

Salary Range : Minimum Salary : 96000

Maximum Salary : 160000

At Diageo, some roles are eligible for additional rewards, including incentives and stock awards. US employees may also receive benefits such as healthcare, retirement, disability coverage, life insurance, wellness, and parental leave, depending on employment specifics and location. The salary range reflects the primary location's compensation.