Business Development Manager-Retail Beverages

Beyond Meat, Inc.; New York (NY); On-site; USD 75,000 - 85,000; Full time

Job summary

Beyond Meat, Inc. in the New York area is seeking a driven Business Development Manager to accelerate Beyond Immerse growth across Manhattan, Brooklyn, and the Greater New York market.

You will lead distributor and retail initiatives, expand distribution, and connect with retailers and internal leadership teams to drive profitable sales growth. The ideal candidate is highly organized, proactive, and energized by building an innovative brand within a fast-paced startup environment.

Qualifications

• 2+ years of experience in beverage, CPG, food service, or consumer packaged goods sales.
• Experience working with distributors, retailers, and/or DSD environments strongly preferred.
• Strong relationship-building and communication skills.
• Highly motivated self-starter with excellent organizational and time management abilities.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with the flexibility to adapt quickly to changing business priorities.
• Proficiency in Microsoft Office Suite and basic sales reporting tools.
• Valid driver’s license, reliable transportation, and valid auto insurance required.

Responsibilities

• Drive sales growth and execution throughout the assigned Greater New York territory.
• Build profitable volume through expanded distribution, merchandising excellence, and strong promotional execution.
• Conduct route rides, crew drives, distributor market visits, and conduct influential accounts calls to strengthen retail execution and identify growth opportunities.
• Secure new points of distribution, displays, secondary placements, cold box opportunities, and incremental shelf space.
• Educate, motivate, and support distributor sales teams through scheduled trainings and regular market engagement.
• Ensure flawless execution of promotional programs, including displays, planogram compliance, point-of-sale placement, and feature activity.
• Analyze market trends, competitive activity, and sales performance to identify opportunities and recommend strategic actions.
• Collaborate cross-functionally with marketing and leadership teams to support launches, demos, sampling initiatives, and local market activations.
• Communicate market opportunities, execution updates, and challenges clearly and consistently to internal stakeholders.
• Continuously prioritize territory focus based on retailer initiatives, seasonal opportunities, promotional calendars, and new product launches.
• Represent Beyond Meat with professionalism, energy, and a growth-oriented mindset in the marketplace.

Skills

CPG sales

Distributor relations

Relationship building

Time management

Entrepreneurial mindset

Travel readiness

Driver's license

Self-starter

Tools

DSD experience

Sales reporting tools

Job description

Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™ is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.

Job Description Beyond Meat is seeking a driven and entrepreneurial Business Development Manager to support and accelerate the growth of Beyond Immerse, our emerging Ready-to-Drink beverage platform, throughout the Greater New York market. This role will focus on driving execution at both the distributor and retail level while serving as a key connection point between Beyond Immerse, distribution partners, retailers, and internal leadership teams. The Business Development Manager will play a critical role in expanding distribution, increasing brand visibility, and driving profitable sales growth across Manhattan, Brooklyn, and the surrounding Greater New York territory.

The ideal candidate is highly organized, proactive, and energized by building an innovative brand within a fast-paced startup environment. This individual should be comfortable working independently, managing multiple priorities, and adapting quickly to evolving business needs while maintaining a strong focus on execution and results. We are looking for a self-starter with a challenger-brand mentality who thrives in the field, builds strong relationships, and brings passion and urgency to every market visit.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

• Drive sales growth and execution throughout the assigned Greater New York territory
• Build profitable volume through expanded distribution, merchandising excellence, and strong promotional execution
• Conduct route rides, crew drives, distributor market visits, and conduct influential accounts calls to strengthen retail execution and identify growth opportunities
• Secure new points of distribution, displays, secondary placements, cold box opportunities, and incremental shelf space
• Educate, motivate, and support distributor sales teams through scheduled trainings and regular market engagement
• Ensure flawless execution of promotional programs, including displays, planogram compliance, point-of-sale placement, and feature activity
• Analyze market trends, competitive activity, and sales performance to identify opportunities and recommend strategic actions
• Collaborate cross-functionally with marketing and leadership teams to support launches, demos, sampling initiatives, and local market activations
• Communicate market opportunities, execution updates, and challenges clearly and consistently to internal stakeholders
• Continuously prioritize territory focus based on retailer initiatives, seasonal opportunities, promotional calendars, and new product launches
• Represent Beyond Meat with professionalism, energy, and a growth-oriented mindset in the marketplace

Supervisory Duties (if applicable) None

QUALIFICATIONS

Education, Technical Skills, and/or Previous Experience:

• 2+ years of experience in beverage, CPG, food service, or consumer packaged goods sales
• Experience working with distributors, retailers, and/or DSD environments strongly preferred
• Strong relationship-building and communication skills
• Highly motivated self-starter with excellent organizational and time management abilities
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Entrepreneurial mindset with the flexibility to adapt quickly to changing business priorities
• Proficiency in Microsoft Office Suite and basic sales reporting tools
• Valid driver’s license, reliable transportation, and valid auto insurance required
• Ability to lift, push, or pull up to 50 lbs
• Willingness to travel throughout the Greater New York territory

WORK ENVIRONMENT

Based in the greater New York area; Manhattan or Brooklyn preferred. Daily travel throughout the Great New York City market.

Annual salary commensurate with experience

The starting annual base pay for this role is between USD $75,000 and $85,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.

Beyond The Plant Protein Company is an equal employment opportunity employer.

Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.

If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration.

Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. E-Verify is used to validate employment eligibility. This role is not eligible for Visa Sponsorship at this time.

Beyond The Plant Protein Company has a clear value proposition for people and the planet — with innovation at its core. It’s no surprise, therefore, that we attract a passionate team of problem-solvers and individuals dedicated to making the world a better place. Our culture is grounded in cross-functional collaboration so we can continue to develop products that can both surprise and delight consumers and deliver tangible benefits to society.