Business Development Manager (Remote)

Rula; Northern (KY); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Remote work

Transparent pay ranges

Health benefits

401(k) plan

Generous PTO

Paid parental leave

EAP

Quarterly stipend

ERGs

Home office stipend

Wellness stipend

Job summary

Rula, a remote-first mental health care company, is hiring a Business Development Manager - Consultants & Health Plans. You will drive B2B growth by building trusted partnerships with top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts.

You will lead conversations end-to-end, translating complex value propositions from elevator pitches to detailed claims economics, supported by solid CRM discipline and a West Coast presence (or deep regional

Qualifications

• 5+ years in healthcare sales or consulting, with client-facing roles.
• Proven ability to build high-trust partnerships with consultants and health plans.
• Skilled in multichannel prospecting and lead discovery to create urgency.
• Understanding of self-funded vs fully insured plans and EAP programs.
• Ability to lead client conversations end-to-end.

Responsibilities

• Develop and manage partnerships with benefit consultants and health plan teams.
• Lead discussions end-to-end from discovery to closing.
• Penetrate West Coast or regional networks and travel up to 20%.
• Translate complex value propositions into employer opportunities.
• Maintain CRM hygiene and structured pipeline management.

Skills

Healthcare sales

Client-facing sales

Multi-channel prospecting

CRM discipline

Relationship building

Job description

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

As a Business Development Manager - Consultants & Health Plans, you are the engine behind Rula’s B2B growth. You’ll build high-trust partnerships across top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts pipeline. Leading discussions end-to-end, you will navigate self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution.

We’re seeking a high-energy, consultative seller with a background in healthcare sales and high-growth digital mental health. You excel at translating complex value propositions, from quick elevator pitches to deep dives on claims economics, backed by strong CRM discipline and a West Coast presence (or deep regional network). Through strategic prospecting and up to 20% travel, you will transform ecosystem relationships into high-value employer opportunities.

Required Qualifications

• 5+ years in healthcare (carrier or consulting firm) with 5+ years in a client-facing sales or account management role. (e.g. Aon, WTW, Mercer, Brown & Brown, Gallagher, Alliant, USI) or medical carrier (e.g. Aetna, Anthem, Cigna, United, Blues) or EAP organization (e.g. Spring, Lyra, Modern Health, ComPsych, Curalinc).

• Proven ability to engage and build high-trust partnerships within the consultant and healthplan community. Experience owning or co-owning consultant and healthplan relationships and influencing employer opportunities through those channels.

• Skilled in multichannel prospecting and lead discovery, with a focus on identifying pain points and creating business urgency and/or Account Management experience.

• Understanding with funding arrangements (self-funded vs. fully insured plan structures), medical plan designs, EAP programs, and how consultants and health plan sales advise employer clients.

• Ability to lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy once onboarding is complete.

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• 1+ years experience in a high-growth start up in the mental health space.

• 1+ years experience working within an EAP organization or deep understanding of the EAP space.

• Located or has primary relationships on the West Coast; comfortable with traveling up to 20%.

• Ability to deliver tailored pitches and navigate complex objections to secure clear commitments and next steps.

• Strong organizational skills with a "zero-error" approach to CRM hygiene and structured pipeline management.

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Supporting your mental and physical health

• Quarterly department stipend: Fun team-building activities or in-person gatherings

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses

• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.