Business Development Manager - Mysore - Astral Adhesive

Astral Adhesives; United States; Remote; USD 50,000 - 75,000; Full time

Job summary

A leading adhesive manufacturer in the United States is seeking a candidate responsible for driving market development and enhancing sales through various marketing initiatives. The role includes training sales teams and end users, connecting with key retailers, and launching new products in the market. Strong interpersonal skills and promotional experience are key to success in this role.

Responsibilities

• Drive marketing initiatives and enhance sales through product promotions.
• Develop relationships with users and influencers to improve product adoption.
• Connect with key retailers for market development.
• Provide training to sales officers and end users.

Job description

Market Development

• Market Development of company's products and enhancement of sales through various marketing initiatives/drives
• Driving Marketing Initiatives like- Counter meet, user meet etc.
• Business development through market visit at Retailers/End Users/site.

User & Influencers Development

• User Development of Key Outlets
• End Users' Development through trainings as well as product application trials.
• Influencers connect on product specifications
• Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level.

Key retailers development

• Connecting with key retailers for working on their users development.
• Driving focus product sales at key retailers.
• Executing retailers' specific needs-based activity for User conversion.

Training & Development

• Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)
• Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.

Launching & Promotion of new Products

• Launching of products: Driving of end user connect program.
• Promotion of new products/applications as per new product launch module
• Providing market & users feedback of new launches

Market Research

• To conduct market research and collect systematic feedback from users| retailers| team as per module.
• To generate market intelligence and track competitors activity.