Business Development Manager – MarTech Group (Office Based)

Informa Group Plc.; New York (NY); On-site; USD 75,000 - 85,000; Full time

Job summary

Join a forward-thinking company as a Business Development Manager in the MarTech Group, where your passion for building strong client relationships will drive revenue growth. In this office-based role, you'll connect marketing leaders with innovative digital and event solutions, shaping the future of content marketing. With a focus on strategic outreach and tailored proposals, you'll manage high-value accounts and represent the brand at industry events. This role offers a competitive salary, uncapped commission, and a supportive work environment that prioritizes career development and inclusivity.

Benefits

Flexibility in work patterns

Generous PTO and holidays

401(k) match

Health insurance

Parental leave

Stock purchase plans

Wellbeing support

Career development opportunities

Volunteer days and charity matching

Recognition programs

Qualifications

• Proven success in B2B sales with a focus on revenue growth.
• Exceptional organizational skills for managing multiple priorities.

Responsibilities

• Identify and pursue new business opportunities to exceed revenue goals.
• Build and maintain strong relationships with key decision-makers.

Skills

B2B Sales

Client Relationship Management

Strategic Networking

Communication Skills

Salesforce CRM

Microsoft Office Suite

Tools

Salesforce

Microsoft Excel

Job description

Business Development Manager – MarTech Group (Office Based)

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About MarTech at Informa

The MarTech Group connects marketing technology professionals through world-class events, content, and digital solutions. Our mission is to empower leaders with the insights, tools, and connections they need to stay ahead of the curve and drive meaningful business growth.

Job Description

• The salary range for this role is $75,000–$85,000 based on experience, plus uncapped commission.
• Office based near a U.S. Informa office such as New York, San Francisco, or Los Angeles.
• This posting will automatically expire on May 22nd, 2025.

Are you passionate about building strong client relationships and driving revenue growth? Content Marketing Institute (CMI), part of the Informa Festivals MarTech portfolio, is looking for a motivated Business Development Manager to join our sales team and help shape the future of content marketing innovation. In this role, you’ll be at the forefront of growing our brand’s impact—connecting marketing leaders with powerful digital and event solutions that drive business results. You’ll also support the Insights, Marketing & Innovation group by selling events and digital products.

Key Responsibilities

Business Development (80%)

• Identify and pursue new business opportunities to meet or exceed revenue goals
• Proactively engage prospects through strategic outreach—including calls, emails, and meetings
• Build and maintain strong relationships with key decision-makers
• Develop tailored proposals that align with client objectives across events and digital platforms
• Manage a portfolio of high-value accounts with a focus on retention and growth
• Stay current on industry trends and share market insights with internal teams
• Represent the CMI brand at industry events and conferences, identifying new opportunities

Reporting & Analytics (10%)

• Track and manage opportunities in Salesforce, ensuring accurate forecasting and reporting
• Share updates on sales performance and pipeline activity with leadership
• Provide insights to optimize offerings and inform future strategy
• Work cross-functionally to ensure seamless execution of client deliverables
• Collaborate with marketing, content, and operations teams to enhance client experiences
• Participate in sales training and stay updated on MarTech trends

What We’re Looking For

We’re seeking candidates with most or all of the following:

• Proven success in B2B sales, ideally in business development or account management, with a demonstrated ability to exceed sales targets and drive revenue growth
• A track record of building and maintaining strong client relationships through strategic networking, personalized communication, and follow-up
• Exceptional organizational skills to manage multiple priorities and deadlines effectively
• Clear, persuasive verbal and written communication skills, with experience presenting to senior stakeholders
• Proficiency in Microsoft Office Suite, especially Excel, for reporting and presentations
• Willingness and ability to travel for client meetings, industry events, and conferences
• Experience using Salesforce CRM for lead tracking, pipeline management, and forecasting
• Familiarity with conferences, trade shows, or events is a plus

Ready to make an impact?

Join us in shaping the future of content marketing and MarTech innovation.

We prioritize a rewarding, supportive, and inclusive work environment. Learn more about our culture at LifeAt.Informa.com.

Our benefits include:

• Flexibility and trust in work patterns
• A welcoming community with social events and diversity initiatives
• Volunteer days and charity matching
• Career development opportunities with training, mentoring, and internal mobility
• Generous PTO, holidays, and flexible work arrangements
• Competitive benefits, including 401(k) match, health insurance, parental leave, and stock purchase plans
• Wellbeing support through EAP, mental health resources, and wellness programs
• Recognition programs and global collaboration opportunities

We value energy, ambition, and a proactive attitude. If you meet most of the qualifications and are eager to contribute, we encourage your application.

Informa is committed to diversity and inclusion. We are an Equal Opportunities Employer, making hiring decisions based on merit and qualifications without discrimination.

See how Informa handles your personal data when you apply for a job here.