Business Development Manager - Machine Vision

Altera; San Jose (CA); On-site; USD 167,000 - 242,000; Full time

Job summary

Altera is seeking a Business Development Manager to drive growth in FPGA-based solutions for the global machine vision market. You will bridge customers, product management, and engineering to win design-ins across vision systems from entry-level cameras to multi-sensor platforms.

You will engage with OEMs, tier-1s, and system integrators, shaping architecture decisions and showcasing ROI/TCO analyses. This role emphasizes strategic market development and cross-functional leadership in a

Qualifications

• Bachelor’s degree in Electrical or Computer Engineering; Master’s preferred.
• 5+ years in machine vision, imaging, or embedded edge systems.
• Experience engaging global customers and managing long design cycles.
• Understanding of image sensors, ISP pipelines, and AI/ML fundamentals.

Responsibilities

• Market Development & Strategy: Identify and prioritize target segments including Factory automation, robotics, logistics, semiconductor inspection, Automotive vision systems (ADAS, surround view, in-cabin monitoring), Transportation systems (smart traffic, transit surveillance, tolling, infrastructure monitoring).
• Customer Engagement & Design Wins: Build relationships with OEMs, camera manufacturers, Tier-1 suppliers, and system integrators; drive early-stage engagement to influence system architecture choices and secure design-ins.
• Ecosystem & Partnerships: Build relationships with sensor/module vendors, IP providers, software stacks, automotive suppliers; enable joint solutions and reference designs.
• Sales Enablement & Execution: Develop solution briefs, reference architectures, and ROI analyses; support sales with messaging and customer presentations.
• Internal Collaboration: Provide market feedback to product management and engineering; influence product direction on I/O bandwidth, memory architecture, and edge AI capabilities.

Skills

FPGA experience

Machine vision know-how

Technical sales

Customer engagement

Cross-functional collaboration

Strategic market development

Education

Bachelor’s in EE/CE

Master’s preferred

Tools

FPGA tooling

Vision libraries

Job description

Job Details: Job Description: We are seeking a Business Development Manager to drive growth in FPGA-based solutions in the global Machine Vision market! This role focuses on expanding design wins across a wide range of vision systems – from entry-level smart cameras to high-end multi-sensor platforms and frame grabbers. You will act as the bridge between customers, product management, engineering, and ecosystem partners to position FPGA solutions against competing architectures including ASSPs, GPUs, and microcontroller-based platforms. Machine vision is shifting toward higher data rates, multi-sensor fusion, and edge AI. FPGAs are uniquely positioned to unify sensing, processing, and control – but winning requires strong technical business leadership at the system level.

Key Responsibilities

1. Market Development & Strategy Identify and prioritize target segments including: Factory automation, robotics, logistics, semiconductor inspection Automotive vision systems (ADAS, surround view, in-cabin monitoring) Transportation systems (smart traffic, transit surveillance, tolling, infrastructure monitoring) Track and interpret trends in: Sensor technologies (CMOS scaling, global shutter, stacked sensors) Interfaces (SLVS-EC, MIPI CSI-2, CoaXPress, GigE Vision, USB3 Vision) Edge AI and multi-sensor fusion architecture
2. Customer Engagement & Design Wins Build relationships with OEMs, camera manufacturers, Tier-1 suppliers, and system integrators Drive early-stage engagement with Sales to: Influence system architecture decisions Position FPGA-based solutions in vision and edge AI systems Secure design-ins across target applications Support technical sales discussions spanning: ISP pipelines (HDR, denoising, color processing) Vision pipelines (filtering, segmentation, feature extraction) Edge AI / ML inference (CNN-based workloads) Engage in system-level discussions
3. Ecosystem & Partnerships Build and manage relationships with: Sensor and camera module vendors IP providers and software stack vendors (vision libraries, AI frameworks) Automotive Tier-1 suppliers and transportation system integrators Enable joint solutions and reference designs to accelerate customer adoption
4. Sales Enablement & Execution Develop high-impact sales collateral including, Solution briefs, Reference architectures (multi-camera, edge AI systems), Competitive positioning vs alternative technologies, ROI / TCO analyses Support Sales teams with: Use-case driven messaging for Automotive and Transportation applications Customer presentations and technical positioning Opportunity qualification and deal progression Deliver presentations at customer meetings, industry events, and trade shows
5. Internal Collaboration Provide structured market feedback to product management and engineering Influence product direction based on customer needs related to: I/O bandwidth and connectivity Memory architecture Edge AI capabilities Packaging and integration Support pricing discussions and business case development

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.

$166.9K - $241.6K USD

We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.

Qualifications

• Required Qualifications Bachelor’s Degree in Electrical Engineering, Computer Engineering, or related field (Master’s preferred) 5+ years of experience in: Machine vision, imaging systems, or embedded edge systems Industrial, Automotive, or Transportation markets Strong understanding of: Image sensors and camera architectures ISP and video processing pipelines Vision algorithms (filtering, segmentation, feature extraction) AI/ML fundamentals (CNN inference pipelines) Familiarity with key interfaces: SLVS, SLVS-EC, MIPI CSI-2 CoaXPress (CXP), GigE Vision, USB3 Vision Experience engaging global customers and managing long design cycles
• Preferred Qualifications Experience with FPGA-based systems or FPGA solution selling Understanding of: High-speed I/O and memory subsystems, PCIe architectures, Edge AI deployment constraints (latency, power, bandwidth) Familiarity with: Automotive and infrastructure interfaces (e.g., GMSL, FPD-Link, Ethernet-based vision systems) Awareness of safety-driven design considerations aligned with ISO 26262 & IEC 61508 Prior experience with: Camera OEMs Frame grabber companies Vision system integrators MBA or business training is a plus

Job Type: Regular Shift: Shift 1 (United States of America) Primary Location: San Jose, California, United States Additional Locations: Posting Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation or any other characteristic protected by local law, regulation or ordinance.

About Altera Altera: Accelerating Innovators Altera provides leadership programmable solutions that are easy-to-use and deploy in applications from cloud to edge, offering limitless AI possibilities. Our end-to-end broad portfolio of products including FPGAs, CPLDs, Intellectual Property, development tools, System on Modules, SmartNICs and IPUs provide the flexibility to accelerate innovation. Altera is helping to shape the future through pioneering innovation that unlocks extraordinary possibilities for everyone on the planet.