Business Development Manager III - Financial Wellness Solutions

Fairygodboss; Raleigh (NC); On-site; USD 80,000 - 179,000; Full time

Benefits offered by this job

Medical/prescription coverage

401(k) with match

Education assistance

Wellness program

Job summary

PNC's Financial Wellness Solutions team seeks a results-driven Business Development Manager III to expand partnerships and close strategic opportunities. This role focuses on selling employer-sponsored financial wellness products and building trusted relationships with senior HR and benefits leaders.

Based in an in-office environment, you will coordinate with Relationship Managers to identify opportunities, qualify leads, and drive revenue growth across large corporate clients and targeted

Qualifications

• Experience in selling employer-sponsored benefit solutions (CDH, HSAs, FSAs, HRAs) and related platforms.
• Ability to engage senior decision-makers and lead end-to-end sales cycles.

Responsibilities

• Sets client acquisition strategies across financial wellness solutions to grow revenue.
• Drives strategy to expand and retain client relationships and maximize share of wallet.
• Manages risk and ensures regulatory/commercial compliance in client engagements.
• Leads engagement with senior internal and external stakeholders to bring full bank solution set to clients.
• Develops market presence through networking with COIs, brokers and strategic partners.
• Travel within the territory to meet Relationship Managers, clients, and partners.

Skills

Business Acumen

Client Relationship Management

Customer Experience Management

Decision Making

Effective Communications

Sales Negotiating

Selling

Tech Savvy

Education

Bachelor’s degree

Job description

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

As a(n) [position title] within PNC's [name of division] organization, you will be based in [city/state location of position].

Job Profile

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Development Manager III within PNC's Financial Wellness Solutions organization, you will be based in the East Territory.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Development Manager III within PNC's Financial Wellness Solutions organization, you will be based in the Midwest Territory.

At PNC Financial Wellness Solutions, we partner with employers to help improve the financial well‑being of their workforce. Our solutions are designed to support employees across their financial journey while helping employers strengthen benefits offerings, increase engagement, and drive better financial outcomes.

Our portfolio includes:

• Health Savings Accounts (HSAs)
• Flexible Spending Accounts (FSAs)
• Health Reimbursement Arrangements (HRAs)
• Student Debt Solutions
• Earned Wage Access
• Financial Education and Wellness Programs
• Other employer-sponsored financial wellness and benefit solutions

This role is primarily focused on supporting the Relationship Manager (RM) book of business, working with assigned Relationship Managers to pursue opportunities with existing clients and targeted prospects within the Large Corporate, Diversified Industries Group (DIG), and Financial Institutions Group (FIG) segments. You will identify, qualify, and advance opportunities using a consultative sales approach, leading efforts from initial engagement through close.

You will position differentiated financial wellness solutions—including health and benefit accounts, student debt solution, earned wage access, and other workforce financial wellness capabilities—to senior decision‑makers and key stakeholders. The role includes closing new business and expanding existing client relationships in partnership with internal teams.

The Business Development Manager will also build market presence through professional networking and collaboration with Centers of Influence (COIs), brokers, and strategic partners to support opportunity development and pipeline growth.

This role requires travel within the supported territory to meet with Relationship Managers, clients, prospects, and partners.

Candidates who have experience selling or consulting on employer-sponsored benefit solutions, including:

• Consumer‑Directed Healthcare (CDH) products
• Health Savings Accounts (HSAs)
• Flexible Spending Accounts (FSAs)
• Health Reimbursement Arrangements (HRAs)
• COBRA or benefits administration solutions
• Employee benefits technology platforms
• Financial wellness programs
• Payroll, HRIS, or workforce solutions

Experience selling to one or more of the following audiences:

• Human Resources leaders
• Benefits leaders
• Total Rewards professionals
• Benefits consultants and brokers
• Payroll decision-makers
• Finance leaders

Candidates with direct Consumer‑Directed Healthcare (CDH), HSA, FSA, HRA, employee benefits, benefits administration, or financial wellness sales experience are strongly preferred.

Additional locations within the East Territory may be considered.

PNC is an in‑office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Sets client acquisition strategies and directs new client sales activities across financial wellness solutions. Emphasis is on growing sales, revenue and market share with relevant sales goals. Typically works with clients with advanced levels of risk and complexity of needs. Works independently and may mentor other team members.
• Creates and drives strategy to acquire and/or expand and retain client relationships to generate revenue and deepen share of wallet. Handles the origination, financial analysis, negotiation and documentation of non-credit products and services.
• Manages risk/return and drives quality for new and/or existing clients. Actively identifies and mitigates different types of risk, such as regulatory, reputational, and operational risks.
• Focuses on client opportunities by providing ideas and insights based on an understanding of the client's needs and their financial well‑being. Drives client engagement and loyalty through strategic dialogue and opportunity quantification. Generates ideas and best practices within financial wellness solutions and may mentor others.
• Manages effective network of senior internal and external relationships, such as community or industry relationships, to actively acquire new clients and/or expand existing clients and enhance the client experience. Focuses on bringing entire bank to the client by presenting the full range of PNC's products and services. Leverages reporting and sales tools to proactively identify and successfully convert sales opportunities.
• As defined with the business, demonstrates ability to analyze, evaluate and inform on complex financial wellness solutions product knowledge, industry benchmarking, and solutions positioning.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Competencies

• Business Acumen
• Client Relationship Management
• Customer Experience Management
• Decision Making and Critical Thinking
• Effective Communications
• Sales Negotiating
• Selling.
• Tech Savvy

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $80,000.00 - $179,400.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 03/27/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• dependent care reimbursement account
• back‑up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level
• years of service

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include 'accommodation request' in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.