Business Development Manager - Ecommerce and Accessibility

V Group Inc; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Join a mission-driven company as a Business Development Manager focusing on Ecommerce and Accessibility. You will develop strategies to generate leads and drive new business opportunities in digital accessibility services, targeting key sectors like education and healthcare. A competitive salary and a remote-friendly culture await you in a collaborative, inclusive environment.

Benefits

Competitive salary

Performance bonuses

Growth opportunities

Collaborative, diverse team

Qualifications

• 3-5 years experience in business development, demand generation, or B2B marketing.
• Strong understanding of B2B sales processes, particularly for SaaS.
• Familiarity with digital accessibility standards like WCAG and ADA.

Responsibilities

• Conduct research to identify companies needing digital accessibility compliance.
• Build a pipeline of qualified leads through various outreach methods.
• Collaborate with sales and technical teams to deliver proposals.

Skills

Business Development

Demand Generation

B2B Marketing

Cold Calling

Digital Accessibility

CRM Tools

Communication

Tools

HubSpot

Salesforce

Salesloft

Job description

Job Summary:

• Job Title: Business Development Manager - Ecommerce and Accessibility
• Location: Bhopal / Pune / Remote
• Work Hours: 6:30pm- 3:30am IST
• Experience: 3-5 years in relevant field

Role Overview:

We are looking for a dynamic and results-driven Business Development & Demand Generation strategist with a strong focus on digital accessibility solutions. This role combines outbound demand generation, cold calling, email campaigns, and consultative selling to generate qualified leads and drive new business opportunities for our E-commerce services and Accessibility offerings.

Key Responsibilities:

Business Development:

• Conduct in-depth research to identify companies and sectors that require digital accessibility compliance (WCAG, ADA, Section 508, etc.).
• Target and establish strategic relationships with organizations in key verticals such as e-commerce, education, government, healthcare, and finance.
• Build a strong pipeline of qualified leads through outbound outreach including email, LinkedIn, industry events, and cold calls.
• Understand client needs and clearly articulate how our accessibility services such as audits, remediation, compliance support, and testing can address their challenges.
• Educate prospects on the importance, business value, and legal requirements of digital accessibility.
• Get projects from offshore clients (US/UK) for the development of Mobile Apps (iOS & Android), Website Design & Development on multiple platforms and technologies such as Shopify, Magento, WordPress, Squarespace, Custom application development etc.
• Collaborate with sales and technical teams to deliver customized proposals, demos, and presentations.
• Work closely with marketing to align messaging and outreach strategies tailored to each vertical.
• Execute cold calling and social prospecting campaigns to generate top-of-funnel interest.
• Qualify opportunities through discovery calls, identifying pain points, budget cycles, and decision-makers.
• Schedule demos and hand off qualified opportunities to the sales team.
• Accurately maintain CRM records (e.g. Salesforce, HubSpot) to track lead status, engagement, and pipeline health.
• Consistently meet or exceed KPIs related to lead generation, outreach volume, and meetings booked.
• Stay up to date on accessibility trends, regulations, and technologies to enhance outbound messaging and sales conversations.
• Support contract negotiations and contribute to achieving revenue targets.
• Marketing of Software products created by V Group including Mobile apps, and E-Commerce products using social media, blogs, emails, etc.

Demand Generation Marketing:

• Design and execute targeted demand generation campaigns focused on digital accessibility solutions.
• Manage and optimize multi-channel marketing efforts including email campaigns, SEO/SEM, paid media, webinars, and LinkedIn.
• Develop high-impact marketing assets such as case studies, whitepapers, landing pages, and campaign content addressing accessibility challenges.
• Analyze campaign performance, report on lead quality and ROI, and adjust strategies for maximum effectiveness.
• Collaborate with design and product teams to ensure all marketing materials meet accessibility standards and accurately represent our offerings.

Required Skills & Experience:

• 3 - 5 years of experience in business development, demand generation, or B2B marketing in the IT/services sector.
• Strong understanding of B2B sales processes, particularly for SaaS or service-based offerings.
• Experience in cold calling, outbound prospecting, and managing lead generation campaigns.
• Familiarity with digital accessibility standards (WCAG, ADA, Section 508) is a strong plus.
• Excellent communication and persuasion skills with the ability to explain technical services to non- technical audiences.
• Self-motivated, target-driven, and able to thrive in a fast-paced, results-oriented environment.
• Experience using CRM tools and outreach platforms (e.g., HubSpot, Salesforce, Salesloft).
• Self-starter with the ability to work independently and in teams.

Nice to Have:

• Familiarity or prior experience working in the accessibility, compliance, or DEI (Diversity, Equity & Inclusion) domains.
• Knowledge of web development, UX design, or assistive technologies (e.g., screen readers).

Why Join Us?

• Mission-driven company focused on inclusion and innovation.
• Work with cutting-edge accessibility solutions.
• Competitive salary, performance bonuses, and growth opportunities.
• Remote-friendly culture with a collaborative, diverse team.