Business Development Manager- Americas

Alpha Technologies; Stow (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

Alpha Technologies in Hudson, OH is seeking a Business Development professional to drive a consistent pipeline of prospects in new and adjacent markets. You will coordinate seminars and trade events, build target account lists, and convert contacts into marketing qualified leads for the global sales team.

You will conduct market research, develop go-to-market plans, and partner with marketing to support campaigns and events that generate leads. Travel up to 40% is required.

Qualifications

• Bachelor's degree required (business, marketing, engineering, or related field).
• Minimum 3–5 years in a business development, sales, or lead-generation role, ideally in a B2B or industrial market; experience in polymer, composite, elastomer, or related technical industries strongly preferred but not required.
• Demonstrated success building pipeline from scratch — prospecting, cold outreach, networking, and converting contacts into qualified leads.
• Strong presentation and public speaking skills; comfortable presenting to technical and non-technical audiences at conferences, webinars, and trade seminars.
• Ability to learn and articulate a technical value proposition, with support from marketing and product teams; prior exposure to engineered materials or industrial products a plus.

Responsibilities

• Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the America’s sales team on handoff and follow-up.
• Coordinate and lead seminars, conferences, and trade events within assigned regions to raise awareness of the Alpha brand and generate prospect interest.
• Build segmented target account and contact lists for new markets, converting them into marketing qualified leads for the Alpha global sales team.
• Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential.
• Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics.
• Collaborate with the marketing team on campaign plans and content that support lead generation and prospect nurturing in target segments.
• Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha's value proposition to key customers.
• Track and report on prospecting activity and pipeline metrics (leads generated, seminar attendance, conversion to sales opportunity), refining tactics based on results.
• Maintain and manage target accounts and contacts in CRM and prospecting tools.
• Share market insights and trends gathered through prospecting and research with marketing and product teams to inform positioning and roadmap decisions.

Skills

Lead generation

Public speaking

CRM experience

Travel readiness

Campaign planning

Education

Bachelors degree

Tools

CRM software

Market & prospecting tools

Job description

• Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the America’s sales team on handoff and follow-up
• Coordinate and lead seminars, conferences, and trade events within assigned regions to raise awareness of the Alpha brand and generate prospect interest
• Build segmented target account and contact lists for new markets, converting them into marketing qualified leads for the Alpha global sales team
• Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential
• Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics
• Collaborate with the marketing team on campaign plans and content that support lead generation and prospect nurturing in target segments
• Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha's value proposition to key customers
• Track and report on prospecting activity and pipeline metrics (leads generated, seminar attendance, conversion to sales opportunity), refining tactics based on results
• Maintain and manage target accounts and contacts in CRM and prospecting tools
• Share market insights and trends gathered through prospecting and research with marketing and product teams to inform positioning and roadmap decisions

Detailed Primary Responsibilities

• Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the America’s sales team on handoff and follow-up
• Coordinate and lead seminars, conferences, and trade events within assigned regions to raise awareness of the Alpha brand and generate prospect interest
• Build segmented target account and contact lists for new markets, converting them into marketing qualified leads for the Alpha global sales team
• Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential
• Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics
• Collaborate with the marketing team on campaign plans and content that support lead generation and prospect nurturing in target segments
• Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha's value proposition to key customers
• Track and report on prospecting activity and pipeline metrics (leads generated, seminar attendance, conversion to sales opportunity), refining tactics based on results
• Maintain and manage target accounts and contacts in CRM and prospecting tools
• Share market insights and trends gathered through prospecting and research with marketing and product teams to inform positioning and roadmap decisions

Education & Experience

• Bachelor's degree required (business, marketing, engineering, or related field)
• Minimum 3–5 years in a business development, sales, or lead-generation role, ideally in a B2B or industrial market; experience in polymer, composite, elastomer, or related technical industries strongly preferred but not required
• Demonstrated success building pipeline from scratch — prospecting, cold outreach, networking, and converting contacts into qualified leads
• Strong presentation and public speaking skills; comfortable presenting to technical and non-technical audiences at conferences, webinars, and trade seminars
• Ability to learn and articulate a technical value proposition, with support from marketing and product teams; prior exposure to engineered materials or industrial products a plus
• Experience managing target accounts and contacts in a CRM and prospecting tools
• Experience planning and executing campaigns or events that generate leads
• Comfort engaging with technical buyers (engineers, R&D, procurement) and translating market/customer insights back to marketing and product teams
• Strong project and task management skills
• Comfort traveling within assigned region to lead seminars and attend industry events

Location

• Hudson, OH U.S.

Other

• Travel: Up to 40% Domestically.

Compensation

• A competitive compensation package will be designed that includes base and bonus opportunity.

Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. EOE/AA/M/F/Vet/Disability

Experience

Required

• Experience planning and executing campaigns or events that generate leads
• Experience managing target accounts and contacts in a CRM and prospecting tools
• Strong presentation and public speaking skills; comfortable presenting to technical and non-technical audiences at conferences, webinars, and trade seminars
• 3 year(s): Demonstrated success building pipeline from scratch — prospecting, cold outreach, networking, and converting contacts into qualified leads

Preferred

• 3 year(s): Minimum 3–5 years in a business development, sales, or lead-generation role, ideally in a B2B or industrial market; experience in polymer, composite, elastomer, or related technical industries strongly preferred but not required

Education

Required

• Bachelors or better

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

See job description