Business Development Manager

Petra Automotive Products, Inc; Town of Texas (WI); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive base salary plus uncapped

Health, dental, and vision benefits

401(k) with match

Vehicle / car allowance and expense

Job summary

Petra Automotive Products develops and manufactures automotive chemicals and service programs for franchised dealer groups, OEMs, and aftermarket partners across the world. We are growing and seek a driven Business Development Manager to lead growth within a defined territory.

You’ll own new business acquisition and account growth with dealer principals and service managers, driving revenue through Petra service programs and strong relationship building. Travel within the territory is required.

Qualifications

• 3–5+ years of B2B sales experience in the automotive industry.
• Proven track record of hitting or exceeding sales targets.
• Strong understanding of dealership fixed operations (service, parts, F&I a plus).
• Experience selling automotive chemicals, fluids, or service programs strongly preferred.
• Confident presenting to dealer principals and executive decision-makers.
• Self-motivated, organized, and comfortable managing a territory independently.
• Willingness to travel within the territory.
• Bachelor's degree preferred, or equivalent experience.

Responsibilities

• Prospect, develop, and close new franchised dealer groups and distribution partners.
• Present and implement Petra service programs that drive measurable fixed ops revenue.
• Grow existing accounts through training, performance reviews, and program expansion.
• Partner with dealership service teams to train advisors and technicians on products and selling process.
• Manage your pipeline and forecast accurately in our CRM.
• Represent Petra at industry events, trade shows, and OEM meetings.
• Share market and competitive intelligence to help shape product and program strategy.

Skills

B2B sales

Dealer relations

Fixed ops knowledge

Chemicals/serv progs

Territory management

Education

Bachelor's degree preferred

Job description

Petra Automotive Products develops and manufactures automotive chemicals and service programs for franchised dealer groups, OEMs, and aftermarket partners across the world. For years, we've helped dealerships grow fixed operations revenue with products and programs that advisors and technicians trust and customers value. We're growing, and we're looking for a driven Business Development Manager to help lead that growth.

The Role

You’ll own new business acquisition and account growth within your territory, building relationships with dealer principals, fixed ops directors, service managers, and distribution partners. This is a hunter-first role for someone who knows the dealership world, understands how service departments make money, and can turn a conversation into a long-term relationship.

What You’ll Do

• Prospect, develop, and close new franchised dealer groups and distribution partners
• Present and implement Petra service programs that drive measurable fixed ops revenue
• Grow existing accounts through training, performance reviews, and program expansion
• Partner with dealership service teams to train advisors and technicians on products and selling process
• Manage your pipeline and forecast accurately in our CRM
• Represent Petra at industry events, trade shows, and OEM meetings
• Share market and competitive intelligence to help shape product and program strategy

What You Bring

• 3–5+ years of B2B sales experience in the automotive industry
• Proven track record of hitting or exceeding sales targets
• Strong understanding of dealership fixed operations (service, parts, F&I a plus)
• Experience selling automotive chemicals, fluids, or service programs strongly preferred
• Confident presenting to dealer principals and executive decision-makers
• Self-motivated, organized, and comfortable managing a territory independently
• Willingness to travel within the territory
• Bachelor's degree preferred, or equivalent experience

Why Petra?

Petra has developed a work environment where you are challenged, empowered and trained to achieve your goals as well as those of the company. Our environment is one of integrity and honesty showing respect to others. We will reward and motivate you to achieve higher accomplishments. Together there is no limit to what we can achieve.

What We Offer

• Competitive base salary plus uncapped commission
• Health, dental, and vision benefits
• 401(k) [with match, if applicable]
• Vehicle / car allowance and expense reimbursement

If you know dealerships, love building relationships, and want to win with a company that backs its people, we'd like to hear from you.

Petra Automotive Products is an equal opportunity employer.