Business Development Manager

Brunswick; Bellingham (WA); On-site; USD 87,000 - 139,000; Full time

Job summary

Brunswick's Mercury Marine division, based in Wisconsin, seeks a Business Development Manager to expand the dealer network across WA, OR, ID, MT, WY, and AK. You will coach dealers, grow sales volume, and drive profitability in a fast-paced marine market.

The role requires 60% overnight travel, CRM expertise, and a strategic mindset to optimize territory growth while aligning with corporate policies.

Qualifications

• Bachelor's degree in Business Management, Marketing or equivalent.
• 3–5 years in Marine/Recreational sales or marketing is preferred.
• Strong communication and cross-functional collaboration.
• Must have a valid driver’s license and be able to travel at least 60% overnight.

Responsibilities

• Develop and maintain strong relationships with Mercury Marine dealers and prospects.
• Coach, consult, and grow sales, market share, and profitability.
• Travel to dealer locations, boat shows, and events; utilize CRM and data to identify opportunities.
• Work with inside account reps, service, and credit to hit territory goals.
• Attend Mercury events and represent the company professionally.

Skills

Strong communication

CRM skills

MS Office

Travel readiness

Education

Bachelor's Degree in Business Management or Marketing

Tools

CRM software

Job description

Fond du Lac, WI

Arlington, WA

Snohomish, WA

Bellingham, WA

Kent, WA

Full time

JR-050893

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Washington, Oregon, Idaho, Montana, Wyoming and Alaska.

Workplace Category: Remote in territory

Travel Required: Yes, 60%

Pay Range: $86,500 - $126,800

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

Work for the undisputed leader in the Marine Industry! Mercury Marine, a Division of Brunswick, based in Wisconsin offers a unique, fun, and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry. Mercury’s work environment is fast-paced, competitive and high-energy. Under the direction and supervision of the Regional Business Director, the Business Development Manager (BDM) will manage and grow the entire Mercury Marine dealer network within his/her sales zone through building relationships with dealers, OEM’s, customers and developing strategic territory growth plans. The successful BDM will coach, consult, develop, and grow sales volume, market share and profitability that meet the objectives of Mercury Marine. Additional responsibilities include: developing a strategy to service existing accounts, develop new business; monitor weekly reports and take action as needed including but not limited to dealer calls, dealer visits, physical inventory checks and/or other tactical activities; work in National, Regional and local boat shows; attend sales meetings; utilizing computer and CRM tools and generally manage customer accounts.

The BDM is the principal selling agent within the assigned sales territory for Mercury Marine and is responsible for achieving the established short and long-range sales goals and objectives. The BDM must assure that sales and marketing activities within the territory comply with Mercury corporate policies and procedures.

The selected candidate will live within the defined territory of responsibility. This territory includes Washington, Oregon, Idaho, Montana, Wyoming and Alaska.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Develop and maintain strong working relationships with existing Mercury Marine dealers, boat sales representatives and prospective new dealers.
• Outstanding commitment to the long-term development of Mercury dealers. Must exemplify a proven ability to coach, manage, consult, and grow sales with specific and measurable objectives. A strong business acumen is essential.
• Internal and external expert of customer, prospective, competitive and market intelligence information. The BDM represents the eyes and ears of the company.
• Must be comfortable in using data to discover opportunities
• Ability to then apply those findings into a discussion with our dealers that open their eyes to the opportunity
• Must be a skilled listener, mediator and negotiator while accomplishing goals and protecting interests.
• Have a proven track record of exceeding sales goals, market share goals and demonstrate an intense motivation to sell and grow market share.
• Develop sales strategies, techniques, tactics, and training of product knowledge based on customer feedback and the market environment. Must be able to present key selling points, features and benefits while focusing on exceeding customer needs and expectations.
• Ability to travel to multiple Mercury dealers’ sales and service locations within the assigned territory. At least 60% overnight travel is required, more overnight travel during peak season.
• Communicate customer requirements and request support from other departments as necessary to assist in achieving established objectives. Must have strong cross-functional skills.
• Work jointly with assigned inside customer account representatives, service personnel and credit personnel to achieve territory sales goals.
• Attending Mercury sponsored events, boat-shows, open-houses, and dealer events on the weekend is considered common.

Required Qualifications:

• Must have at least a Bachelor's Degree in Business Management, Marketing or equivalent.
• Minimum 3 to 5 years of related business work experience within the Marine Industry, Recreational Industry or in the areas of Sales, Business or Marketing is preferred.
• Strong communication skills, both verbal and written, and the ability to effectively communicate cross-functionally.
• Proficient in Microsoft Office applications (including MS Word, MS Excel and MS PowerPoint) Internet/Intranet and CRM skills, especially while tethered via laptop from a remote location.
• Must have a valid driver’s license and be able to travel at least 60% overnight.

Preferred Qualifications:

• Strong data analysis and computer skills, needs to have the ability to understand and analyze data and trends. Driven by metrics.
• A practical “nose for business” and a strong problem solver, both strategically and tactically.
• Possesses a high sense of urgency, low ego with high confidence. A high degree of credibility to be convincing and persuasive when faced with resistance.

Working Conditions:

• Overnight travel required
• Occasional weekend events

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more (https://www.brunswick.com/careers/culture-benefits/benefits) . In addition, we’re proud of being recognized for making a splash with numerous awards (https://www.brunswick.com/careers) !

About Mercury:

Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.

The anticipated pay range for this position is $86,500 - $139,300 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for a short-term incentive program.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [e-mail] for support.

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify .

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Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.