Business Development Lead OEM

Yokogawa; Pennsylvania; On-site; USD 90,000 - 140,000; Full time

Job summary

Yokogawa in the United States is seeking a dynamic business development professional to drive OEM sales and strategic partnerships. You will identify opportunities, craft plans, and lead engagements with key accounts across multiple industries.

In this role you will collaborate with product, engineering, and marketing teams to tailor solutions, negotiate contracts, and help expand Yokogawa's presence in the industrial automation market. A proven track record in industrial sales is essential.

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum 5 years in business development, sales, or key account management in an industrial OEM or manufacturing environment.
• Proven track record of driving sales growth and managing relationships with industrial clients.
• Knowledge of industrial pressure, flow, and analytical technologies is highly desirable.
• Excellent communication and presentation skills, with the ability to engage with C-level executives and technical teams.
• Strong negotiation, problem-solving, and decision-making abilities.
• Ability to understand complex technical products and explain them to non-technical stakeholders.
• Results-oriented with a proactive, self-driven attitude.
• Strong organizational skills and the ability to manage multiple priorities and deadlines.

Responsibilities

• Identify, develop, and pursue new business opportunities within the Industrial OEM sector.
• Create and execute strategic business development plans to penetrate new markets and increase product sales.
• Understand market trends, customer needs, and competitor activities to provide actionable insights for the sales team and leadership.
• Develop pricing strategies and negotiate terms for contracts with clients.
• Establish and maintain strong relationships with key decision-makers, including OEM partners, manufacturers, and other stakeholders.
• Serve as the primary point of contact for key accounts, ensuring consistent communication and customer satisfaction.
• Coordinate with internal teams to address customer inquiries, concerns, and needs, ensuring the highest level of service delivery.
• Generate qualified leads through various methods, including networking, market research, and cold calling.
• Conduct presentations, product demonstrations, and technical discussions to close sales with OEM clients.
• Drive the sales cycle from prospecting through to closing, working with cross-functional teams to ensure seamless execution of contracts.
• Work with the existing Rep Channel as needed
• Market Analysis & Reporting: Monitor industry trends, new technologies, and regulatory changes to identify potential opportunities and risks.
• Maintain accurate records of sales activities, customer interactions, and opportunities in CRM systems.
• Provide regular reports to senior management on sales performance, pipeline status, and market insights.
• Collaboration & Cross-Functional Support: Collaborate with product development, engineering, and marketing teams to tailor solutions that meet customer requirements.
• Provide input to the marketing team on promotional activities and materials to support sales efforts.
• Act as a liaison between customers and internal teams to ensure smooth project execution and product delivery.

Skills

Sales strategy

Key account mgmt

CRM software

Executive comms

Negotiation

Technical explanation

Multi-priority management

Education

Bachelor's degree

Tools

CRM software

MS Office

Job description

Not just a job, but a career

Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About The Team

Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

Key Responsibilities

• Business Development & Strategy:


• Identify, develop, and pursue new business opportunities within the Industrial OEM sector.


• Create and execute strategic business development plans to penetrate new markets and increase product sales.


• Understand market trends, customer needs, and competitor activities to provide actionable insights for the sales team and leadership.


• Develop pricing strategies and negotiate terms for contracts with clients.


• Customer Relationship Management:


• Establish and maintain strong relationships with key decision-makers, including OEM partners, manufacturers, and other stakeholders.


• Serve as the primary point of contact for key accounts, ensuring consistent communication and customer satisfaction.


• Coordinate with internal teams to address customer inquiries, concerns, and needs, ensuring the highest level of service delivery.


• Sales and Revenue Generation:


• Generate qualified leads through various methods, including networking, market research, and cold calling.


• Conduct presentations, product demonstrations, and technical discussions to close sales with OEM clients.


• Drive the sales cycle from prospecting through to closing, working with cross-functional teams to ensure seamless execution of contracts.


• Work with the existing Rep Channel as needed


• Market Analysis & Reporting:


• Monitor industry trends, new technologies, and regulatory changes to identify potential opportunities and risks.


• Maintain accurate records of sales activities, customer interactions, and opportunities in CRM systems.


• Provide regular reports to senior management on sales performance, pipeline status, and market insights.


• Collaboration & Cross-Functional Support:


• Collaborate with product development, engineering, and marketing teams to tailor solutions that meet customer requirements.


• Provide input to the marketing team on promotional activities and materials to support sales efforts.


• Act as a liaison between customers and internal teams to ensure smooth project execution and product delivery.

Qualifications

• Education: Bachelor’s degree


• Experience:


• Minimum 5 years of experience in business development, sales, or key account management in an industrial OEM or manufacturing environment.


• Proven track record of driving sales growth and successfully managing relationships with key industrial clients.


• Knowledge of industrial pressure, flow, and analytical technologies is highly desirable.


• Skills:


• Excellent communication and presentation skills, with the ability to engage with C-level executives and technical teams.


• Strong negotiation, problem-solving, and decision-making abilities.


• Ability to understand complex technical products and explain them to non-technical stakeholders.


• Results-oriented with a proactive, self-driven attitude.


• Strong organizational skills and the ability to manage multiple priorities and deadlines.


• Proficiency in CRM software, Microsoft Office Suite, and other sales-related tools.

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

Are you being referred to one of our roles? If so, ask your connection at Yokogawa about our Employee Referral process!