Business Development Executive - Marketing & Creative

Randstad USA; New York (NY); On-site; USD 68,000 - 96,000; Full time

Benefits offered by this job

Competitive pay and bonus structures

Generous PTO from day one

Education and professional development

401(k) plan and stock purchase plan

Parental leave and wellness program

Job summary

Cella, by Randstad Digital, is seeking an aggressive Business Development Executive to hunt, win, and scale strategic enterprise accounts across the West Coast in a remote role. You will prospect, open doors, and close complex deals spanning staffing, consulting, and managed services.

The position emphasizes building a high-velocity pipeline, engaging senior leaders, and negotiating MSAs while collaborating with internal SMEs and delivery teams.

Qualifications

• 3–5+ years of B2B consultative sales experience

Responsibilities

• Proactively prospect, cold-call, and network to penetrate target enterprise accounts

Skills

Hunter mentality

B2B sales

Enterprise sales

Pipeline creation

MSAs/RFPs

Strategic sales

Bachelor’s degree

Education

Bachelor’s degree or equivalent

Tools

CRM tools

Google Workspace

Job description

Cella, by Randstad Digital, is the premier global marketing, creative, and digital workforce solutions firm. We are looking for an aggressive, high-energy Business Development Executive to hunt, win, and scale strategic enterprise accounts. In this net-new growth role, you will aggressively prospect, open doors, and close complex deals across Cella’s full suite of workforce solutions - including consulting, staffing, and managed services - targeting mid-sized to Fortune 500 enterprises.

This is a remote position open to candidates located in Eastern Time (EST), Mountain Time (MDT), or Pacific/West Coast time zones. The primary focus of this role is breaking into and winning net-new business across the West Coast market, while maintaining flexibility to participate in weekly team meetings aligned to EST hours.

What you get to do

Drive New Business Acquisition: Proactively prospect, cold-call, and network to penetrate target enterprise accounts and secure net-new clients in your designated territory.

Hunt & Land: Execute a high-activity direct sales strategy to identify key decision-makers, build high-value pipeline, and win new logos.

Deploy Consultative Pitching: Master Cella’s complete solutions portfolio (staffing, managed services, and consulting) to build compelling value propositions that solve complex client challenges.

Close Complex Deals: Lead the entire end-to-end sales cycle, driving contract negotiations, RFPs/RFIs, MSAs, pricing structures, and closing terms with support from leadership and technical SMEs.

Execute Strategic Territory Planning: Develop and execute a aggressive territory attack plan designed to maximize conversion from prospect to active client as rapidly as possible.

Leverage Internal Expertise: Partner with Cella’s Consulting SMEs and regional delivery teams to cross-sell service lines and ensure closed business transitions seamlessly to execution teams.

Pipeline Management: Maintain rigorous CRM tracking, accurately forecasting deal velocity, pipeline health, and revenue targets.

What you need to bring

Hunter Mentality: Proven track record of cold prospecting, driving net-new business, and closing complex solutions/staffing sales within large enterprise accounts.

3–5+ years of B2B Consultative Sales Experience, with at least 1+ years specifically selling in the creative, digital, and marketing space.

Demonstrated Pipeline Creation: Ability to self-generate leads, overcome gatekeepers, and run senior-level meetings across live, virtual, and conference settings.

Contract & Negotiation Mastery: Heavy experience navigating complex MSAs, RFPs, and executive-level pricing negotiations.

Strategic Sales Frameworks: Deep fluency in strategic sales methodologies (e.g., Challenger, SPIN, Target Account Selling).

Education & Tech: Bachelor’s degree (or equivalent experience); proficiency with modern CRM tools and Google Workspace.

What’s in it for you

• Largest global staffing leader
• Competitive salary + bonus
• Generous PTO policy earned from day one
• Education and professional development
• Retirement savings and security
• Employee stock purchase plan
• Paid parental leave
• Short and long term disability
• Employee assistance program and health advocacy
• Health and dependent care flexible spending account
• Metlife auto and home insurance
• Metlife legal plan
• Referral reward program
• Exclusive discounts and programs with dozens of nationwide vendors and retailers

together we grow

people at the heart of everything we do

Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do. This goes for our clients, our talent, our employees and society. We combine our passion for people with the power of today’s technologies. This helps us support people and organizations in realizing their true potential. Learn more about our mission, history and values on our website: www.randstad.com

• A specialized team delivering tailored solutions for clients and talent, enabling meaningful impact.
• An equitable, inclusive culture where everyone can contribute and thrive.
• A workplace prioritizing growth and empowering teams to adapt and excel.
• A company dedicated to supporting you to perform at your best.
• A commitment to pay for performance with transparency, fairness, and competitiveness.

our purpose

Our purpose is deeply rooted in the belief that by knowing our clients and talent better than anyone else, we can make connections that change lives and transform businesses. We don’t just place people in jobs; we help create futures full of possibility — for our clients, talent, and communities.

our culture

Our culture is powered by ambition and collaboration, where everyone is driven to push boundaries and achieve success. At Randstad, we don’t settle for “good enough” — we’re committed to walking the extra mile, always striving for perfection while trusting each other to deliver results. You’ll be working in an environment that fosters both individual achievement and team success.

a place for you to grow

We provide a high growth environment where your ability to adapt and contribute fuels the success of both your team and clients. We appreciate your talents and support your growth through mentorship, skill-building, and career development.

Randstad Digital operates in a hybrid work model in areas where we have offices. There should be no expectations that this is a full time remote role, even in areas where we have no offices at the time of hire. You are expected to comply with our hybrid work policy and guidelines.

Pay Rate: $67,735 - $96,400.

Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate's total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.

In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, 9 paid holidays, and 5 sick days), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad is proud to be included in the prestigious "America's Best Employers for Women 2024" list. Randstad US has also been recognized as a 2024 Leading Disability Employer by the National Organization on Disability (NOD). At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail]