Business Development Director - Political Audiences

RevOptimal; New York (NY); Remote; USD 125,000 - 150,000; Full time

Job summary

A leading audience solutions provider seeks a Business Development Director to drive revenue growth by selling data solutions to various stakeholders in the political landscape. The ideal candidate will have over 7 years of experience in digital ad sales and a proven record in consultative selling. Strong connections in political advertising and experience with audience/data solutions are required. This is a remote position based in New York.

Benefits

Uncapped variable compensation

Diversity and inclusion initiatives

Qualifications

• 7+ years in digital ad, audience or programmatic sales.
• Track record of exceeding quota in audience/data solutions.
• Connections within the political and advocacy advertising landscape.

Responsibilities

• Build and manage a revenue pipeline through targeted outreach.
• Practice consultative selling with tailored audience strategies.
• Cultivate senior relationships at agencies and brands.

Skills

Digital ad sales

Consultative selling

Relationship management

Market strategy

CRM discipline

Tools

HubSpot

Salesforce

Excel

Job description

Business Development Director - Political Audiences

About RevOptimal:

The Role:

We are seeking a high-performing Business Development Director - Political Audiences to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks.

The successful candidate will be a specialist in Political data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation.

This is an individual contributor role, reporting directly to the SVP of Sales.

You will Do:

• Build and manage a revenue pipeline: Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage.
• Practice consultative selling: Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns.
• Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on Political focused, data-layered PMP offerings.
• Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met.
• Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor.
• Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

You Have:

• 7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform.
• A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with Political-focused opportunities.
• Experience selling data or media solutions directly into the political/public affairs sector (campaigns, agencies, advocacy groups).
• Existing, strong connections within the political and advocacy advertising landscape (Republican, Democratic, and Non-Partisan).
• Knowledge of campaign finance compliance (FEC/local laws) and common political advertising platforms.
• Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders.
• Fluency in the programmatic landscape and all its acronyms - from DMP to PMP
• Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals.
• CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus.
• Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures
• Excellent communication—clear, concise proposals and persuasive storytelling.
• IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications.
• Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions.
• OTE: base + uncapped variable, with accelerators for over-performance

RevOptimal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remote (New York, New York, US)

Remote (Washington, District of Columbia, US)