Business Development & Digital Growth Associate - GatherGuard

Intact Insurance Specialty Solutions; New York (NY); Hybrid; USD 58,000 - 68,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with up to 12% contributions

Paid time off

Job summary

Intact Insurance Specialty Solutions seeks a Business Development & Digital Growth Associate to join the Marketing team on a hybrid schedule across offices in New York City, Plymouth, Irvine, and Southfield. You will research venues, establish partnerships, and drive digital-customer acquisition for GatherGuard.

The role blends outbound prospecting, SEO/SEM, AI-assisted workflows, and data-driven decision making to optimize revenue and coverage for events.

Qualifications

• Bachelor's degree or equivalent experience.
• 0–2 years of relevant professional experience.
• Willingness to conduct frequent outbound outreach.
• Strong verbal and written communication skills.
• Ability to explain value proposition concisely.
• Familiarity with AI productivity tools.

Responsibilities

• Prospect venues and develop partnerships for GatherGuard.
• Support SEO/SEM and digital-growth initiatives.
• Use AI tools to research prospects and personalize outreach.
• Analyze performance metrics and report findings.
• Collaborate with Marketing, Finance, and Operations teams.

Skills

Outbound outreach

Digital marketing

Analytics

AI productivity tools

CRM software

Venue prospecting

Communication

Education

Bachelor's degree

Tools

CRM software

AI productivity tools

SEO/SEM tools

Job description

Our employees are at the heart of what we do: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you are bringing this purpose to life alongside a passionate community.

Feel empowered to learn and grow while being valued for who you are. At Intact, we commit to supporting you in reaching your goals with tools, opportunities, and flexibility. Its our promise to you.

Who we are

At Intact Insurance Specialty Solutions, we are experts at what we do in protecting what makes businesses unique. Our deep understanding of the specialty insurance market is the foundation for our customized solutions, backed by targeted risk control and claims services. Our employees are passionate about providing insurance coverage thats aligned to our targeted customer groups.

Intacts Global Specialty Lines business spans across more than 20 verticals in four distinct markets: U.S., Canada, UK and Europe. The following opportunity is for our U.S. team.

The opportunity

We currently have an opportunity for a Business Development & Digital Growth Associate - GatherGuard to join our Marketing team based in our Plymouth, MN; Irvine, CA; New York City, NY; Southfield, MI offices on a hybrid schedule. GatherGuard is Intacts digital insurance solution for small events, helping event hosts quickly obtain coverage commonly required by venues. We are looking for a curious, persistent, and analytically minded early-career professional to help grow GatherGuards venue partnerships and digital customer-acquisition channels.

This role combines hands-on business development with modern growth marketing. The associate will research prospective venues, conduct high-volume outbound outreach, establish venue referral relationships, support search-engine optimization and paid-search initiatives, and use approved artificial-intelligence tools to work more efficiently and personalize outreach at scale.

The right candidate will be comfortable picking up the phone many times each day, testing new ideas, learning from data, and being measured on results. Some of the Business Development & Digital Growth Associate responsibilities include but are not limited to:

Venue prospecting and partnership development

• - Build and continuously improve targeted lists of venues, including banquet facilities, hotels, restaurants, community facilities, event spaces, wedding venues, sports facilities, and other organizations that require renters or event hosts to carry liability insurance.
• - Conduct consistent outbound prospecting through telephone calls, personalized email, LinkedIn, and other approved channels.
• - Explain GatherGuards venue value proposition clearly and simply, including how the platform can help venues direct event hosts to an efficient insurance-purchase process.
• - Qualify prospective venues and guide interested contacts through the onboarding and activation process.
• - Maintain organized follow-up sequences and continue engaging prospects through conversion or a clearly documented outcome.
• - Strengthen production from existing venue relationships by identifying inactive or underdeveloped partners and supporting reactivation.
• - Identify venue associations, municipal groups, event-industry organizations, and other scalable partnership opportunities.
• - Represent GatherGuard at selected venue or event-industry conferences and networking opportunities when appropriate.

SEO, SEM, and digital-growth execution

• - Partner with Marketing to support organic search, paid search, landing-page, content, and conversion-improvement initiatives.
• - Highly efficient with AI usage to adapt strategy and build efficiencies
• - Monitor acquisition metrics such as cost per qualified lead, cost per conversion, venue-produced policies, venue-produced premium, and return on advertising spend.
• - Recommend controlled tests and help document the results before marketing spend is expanded.
• - Support content ideas that improve organic search visibility and provide useful information to venues and event hosts.
• - Identify opportunities to increase high-quality backlinks through venue partners, associations, and relevant industry content.

AI-enabled productivity and experimentation

• - Use approved AI tools to research venue prospects, organize target lists, prepare account-specific outreach, draft personalized messaging, summarize prospect information, and improve follow-up efficiency.
• - Develop reusable prompts, templates, and workflows that allow high-quality prospecting to scale without losing personalization.
• - Apply human review, fact-checking, privacy requirements, and company standards to all AI-assisted work.
• - Test new approaches, document what works, and convert successful experiments into repeatable workflows.
• - Identify opportunities for responsible automation while maintaining accurate records and appropriate human oversight.

Analytics, accountability, and collaboration

• - Produce concise weekly and monthly reporting showing activity, conversion, production, acquisition cost, and lessons learned.
• - Analyze performance by venue type, geography, prospecting source, campaign, and venue cohort.
• - Work closely with Entertainment leadership, Underwriting, Marketing, Finance, Operations, and technology partners.
• - Take ownership of goals while responding constructively to coaching and changing priorities.

The expertise you bring

• - Bachelors degree completed before the employment start date, or equivalent relevant experience. Business, marketing, communications, economics, analytics, entrepreneurship, insurance, or a related discipline would all be relevant.
• - Early-career profile, typically 0–2 years of relevant professional, internship, campus-sales, fundraising, customer-service, marketing, or entrepreneurial experience.
• - Willingness and confidence to conduct frequent outbound telephone outreach.
• - Strong verbal communication and ability to explain a straightforward value proposition concisely.
• - Strong written communication, including professional email and personalized prospect outreach.
• - Demonstrated persistence, self-direction, organization, and comfort with measurable goals.
• - Practical familiarity with AI productivity tools and an ability to explain how AI can improve research, personalization, or workflow efficiency.
• - Comfortable learning CRM, analytics, digital marketing, and insurance-related systems.
• - Ability to work regularly from the designated Minnesota office.
• - Ability to travel occasionally for venue meetings, conferences, or team activities.

Our salary ranges are determined by many factors including location, role, experience and skillset of the candidate. The following ranges displayed reflect the target base salary for new hires; however, your recruiter will provide more specific compensation details during the hiring process. The typical base salary range for this position is: $58,000 - $68,000 based on the factors aforementioned. In addition to base salary, full time Intact employees are also eligible for bonus potential and a full range of benefits to include but not limited to:

• - Comprehensive medical, dental and vision insurance with no waiting period
• - Competitive paid time off programs
• - 401(k) savings and annual contributions of up to 12% of annual salary
• - Mental health support programs, life and disability insurance, paid parental leave and a variety of additional voluntary benefits

This position will remain posted until a final candidate is selected. Once the role is filled, this job posting will be removed.

Why choose Intact

We live our Values: We are committed to acting with the highest of ethical standards through our five core values: integrity, respect, customer driven, excellence and social responsibility.

Our commitment to Diversity: Founded in our values, we see diversity as a strength and aspire to create an environment where everyone can be themselves, grow and succeed. Together, we will stand up for whats right to build an inclusive society.

Manage your Time: What you accomplish matters more than hours in the office. We are committed to creating a positive and supportive environment in which you perform your best. Our Time-Off and Flexible Work Arrangement options help foster a healthy work-life balance.

Check out our Glassdoor reviews to see why people love working for Intact!

Our promise to you

Our Values are foundational to our success at Intact. Youll make a difference every day when you live our Values, do your best work, are open to change, and invest in yourself.

In return, we promise you support, opportunities, and performance-led financial rewards in a flexible work environment where you can:

• - Shape the future: Help us lead an insurance transformation to better protect people, businesses and society.
• - Win as a team: Collaborate with inspiring people to do your best work every day and together, stand up for what is right.
• - Grow with us: Refresh and reinvent your skills, learn from our diverse teams, lift others up, and grow.

About Intact

At Intact Insurance Specialty Solutions we are experts at what we do. Our deep understanding of the specialty insurance market is the foundation for our customized solutions, backed by targeted risk control and claims services. Our employees are passionate about providing insurance coverage thats aligned to our targeted customer groups. Today, we help protect over a dozen industries with tailored coverages and services.