BUSINESS DEVELOPMENT COORD/REP BATON ROUGE/ LAFAYETTE REGION

River Oaks Hospital; New Orleans (LA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

Paid time off

Health insurance

Dental & Vision

401(k) with match

Employee discounts

Career development

Benefits website

Job summary

River Oaks Hospital in New Orleans is seeking a Business Development Representative to drive referral growth and market River Oaks’ behavioral health services. The role emphasizes lead generation, campaign execution, and relationship-building with local hospitals and providers.

The position requires a bachelor’s degree in marketing or business and 3 years of marketing/sales experience, preferably in a behavioral health setting.

Qualifications

• Bachelor’s degree in marketing or related field required.
• 3 years minimum marketing/sales/referral development experience preferred in behavioral health.

Responsibilities

• Identify and engage potential leads through outbound prospecting, cold outreach, social selling, and events.
• Develop and execute marketing campaigns across digital, social media, and print channels.
• Market research to identify target audiences, consumer trends, and competitor activities.

Skills

Lead generation

Account-based marketing

CRM management

Client relationships

Brand growth

Digital advertising

Education

Bachelor’s degree in marketing or business

Job description

WHO WE ARE:

River Oaks Hospital (a UHS affilicated hospital), located in metropolitan New Orleans, Louisiana, is a private psychiatric facility for adults, adolescents and children. Since 1970, River Oaks has established a tradition of excellence in the treatment of acute psychiatric illness, dual diagnosis, alcohol and drug detoxification, trauma based disorders, compulsive behaviors, and eating disorders, River Oaks has provided quality treatment to service individuals suffering from mental illness, and/or addictive disorders. Situated on a 14-acre campus, services are available at all levels of care (inpatient, day or partial hospitalization, outpatient, and intensive outpatient). For more information please visit: https://riveroakshospital.com/

Business Development Representative- Greater New Orleans Area

The Business Development & Marketing Representative is an advocate for River Oaks Hospital. We are in search of a creative, detail-oriented individual with the ability to think outside the box, the right candidate will possess both strong communication and organizational skills as well as the ability to interact and connect with individuals or groups daily. This position reports to the Director of Business Development and works closely with other departments to ensure that all marketing efforts are effective and efficient.

Responsibilities

• Identify and engage potential leads through outbound prospecting, cold outreach, social selling, and participation in industry events
• Develop and execute marketing campaigns across digital, social media, and print channels to promote products and services
• Market Research and Analysis: Conducting research to identify target audiences, consumer trends, and competitor activities is a key responsibility. Insights from this research inform marketing strategies and help the company adapt to changing market conditions

Skills And Qualifications

• Skilled in lead generation, account-based marketing, digital advertising, CRM management, client relationship development, and brand growth strategies that drive measurable revenue.
• Implement and execute the network marketing strategy by promoting River Oaks Hospital to organizations to educate them on our services.
• Develop and establish relationships with local organizations/ hospitals/providers to generate new sources of referral business.
• Maintain and build upon existing relationships with current organizations/ hospitals/providers to ensure continual referral business.
• Maintain updated documentation of all interactions with businesses and provide updates to the Director for review.
• Assist with the organization and oversight of business-related events by ensuring all aspects run smoothly. (Ex. trade shows, community engagement, networking, etc.)
• Complete additional projects and tasks pertaining to the job as assigned.
• Experienced in building long-term partnerships with businesses across our industry while maintaining the personalized service and values that we are known for.
• Exceptional verbal and written communication skills with the ability to convey complex ideas clearly and persuasively
• Self-motivated, resilient, and adaptable, with a proactive mindset and ability to overcome objections and adapt strategies based on performance data
• Creativity and problem-solving skills to develop engaging marketing content and campaigns
• Analytical skills to interpret market data and campaign metrics
• Education: Bachelor’s degree in marketing, business or related field required. Experience may be evaluated on a case-by-case basis in lieu of a degree.
• Experience: Prior marketing and/or sales experience within a behavioral healthcare setting preferred. 3 years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.
• Licensure/Certification: Must possess a valid Driver’s License
• Exceptional verbal and written communication skills with the ability to convey complex ideas clearly and persuasively
• Self-motivated, resilient, and adaptable, with a proactive mindset and ability to overcome objections and adapt strategies based on performance data
• Creativity and problem-solving skills to develop engaging marketing content and campaigns
• Previous experience in a psychiatric hospital or related human service field preferred
• Identify and engage potential leads through outbound prospecting, cold outreach, social selling, and participation in industry events
• Develop and execute marketing campaigns across digital, social media, and print channels to promote products and services
• Market Research and Analysis: Conducting research to identify target audiences, consumer trends, and competitor activities is a key responsibility. Insights from this research inform marketing strategies and help the company adapt to changing market conditions

Benefits Highlights

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• Career development opportunities within UHS and its 300+ Subsidiaries!
• More information is available on our Benefits Guest Website: benefits.uhsguest.com
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Territory: Baton Rouge and Lafayette Region

Schedule

• Monday to Friday
• Weekends as needed

Education

• Bachelor's (Preferred)

Experience

• Business Development/Marketing: 3 years (Preferred)

Work Location: In person

About Universal Health Services

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues during 2025 were $17.4 billion. In 2026, UHS was again recognized as one of Fortune World’s Most Admired Companies and in 2025, was listed in Forbes ranking of America’s Largest Public Companies.

Headquartered in King of Prussia, PA, UHS has approximately 101,500 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located in 40 U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. For additional information visit www.uhs.com.

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EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.