Business Development Center (BDC) Manager

Burnham Nationwide, Inc.; Rosemont (IL); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading motorcycle retailer is looking for a BDC Manager to enhance their internet sales strategies and digital marketing efforts. The role involves managing online leads, improving customer engagement, and driving a seamless digital shopping experience. Candidates should have experience in BDC or internet sales, ideally in the automotive sector, coupled with strong communication and analytical skills. Competitive salary and benefits offered.

Benefits

Competitive salary with growth opportunities

Annual income increases

Health, dental, vision, and life insurance options

401k plan with a company match

Paid time off and employee discounts

Ongoing training and development

Qualifications

• Experience in a dealership BDC, internet sales, or digital marketing is preferred.
• Strong knowledge of online lead management and CRM systems.
• Ability to analyze performance metrics.

Responsibilities

• Oversee online leads from various sources and implement strategies for conversion.
• Train and manage BDC team for effective customer interactions.
• Collaborate on digital marketing campaigns and monitor online reputation.

Skills

Communication skills

Data analysis

Customer engagement

Tools

CRM systems

Digital advertising platforms

Job description

WIndy City Motorcycle Company

About Us

Windy City Motorcycle Company (WCMC) is a veteran-owned company that operates as more than just a motorcycle retailer. We are a team of riders - catering to other riders. As the largest motorcycle retailer in the industry, WCMC is setting the standard and shaping the future of motorcycle retail experience. Our teams are fueled by their passion for fulfilling dreams of riding two-wheeled, three-wheeled, and power sports vehicles, making each day at work an exciting new adventure.

Job Summary
Be a key player in shaping the future of motorcycle sales through cutting-edge digital strategies. We are seeking a highly motivated BDC (Business Development Center) Manager with a strong focus on internet sales, digital marketing, and lead generation to drive customer engagement and increase online sales. This role is essential in managing the dealership’s online presence, handling inbound and outbound customer inquiries, and ensuring a seamless digital shopping experience. If you're an internet-savvy sales leader who thrives on customer engagement and driving results, this is the perfect opportunity for you!

Responsibilities:

Lead and Internet Sales Management

• Oversee all online leads from the dealership’s website, social media, third-party lead providers, and digital advertising campaigns.
• Develop and implement strategies to maximize internet conversion rates by responding to leads quickly and efficiently.
• Track and analyze lead performance, adjusting strategies as needed to enhance engagement and sales.

Customer Engagement & Follow-Up

• Implement and oversee a structured lead nurturing process, ensuring consistent follow-ups via phone, email, text, and social media.
• Train and manage the BDC team or sales staff to optimize response times and provide top-tier customer service.
• Maintain a customer relationship management (CRM) system to ensure accurate records of customer interactions and preferences.

Digital Marketing & Online Presence

• Collaborate with the marketing team to create targeted digital campaigns to drive website traffic and lead generation.
• Monitor and optimize the dealership’s online reputation, managing Google reviews, social media engagement, and customer feedback.
• Utilize SEO strategies to improve website visibility and ensure listings on third-party platforms are accurate and updated.

Process Improvement & Performance Monitoring

• Develop and refine BDC scripts, email templates, and follow-up strategies to enhance communication effectiveness.
• Set performance KPIs (response time, lead conversion, appointment show rates, etc.) and regularly report on progress.
• Work closely with the sales and finance teams to ensure a smooth handoff from online inquiries to in-store purchases.

Qualifications:

• Experience in a dealership BDC, internet sales, or digital marketing role (motorcycle or automotive industry preferred).
• Strong knowledge of CRM systems, digital advertising platforms (Google Ads, Facebook, etc.), and online lead management.
• Exceptional phone, email, and chat communication skills with a focus on customer experience and conversion.
• Ability to analyze data and performance metrics to refine sales and marketing strategies.
• Passion for motorcycles and the riding community is a plus!

What We Offer:

• Competitive salary with growth opportunities
• Annual income increases
• Health, dental, vision, life insurance, and savings account options
• 401k plan with a company match
• Paid time off and employee discounts on motorcycles, parts, and accessories
• Ongoing training and development to support your career growth

Windy City is an equal employment opportunity employer. We welcome all to come as they are!