Business Development Associate - Transportation and Logistics Sales Atlanta, Georgia

Geotab Inc.; Atlanta (GA); Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Flex working arrangements

Baby bonus & parental leave top up

Online learning and networking

Electric vehicle purchase incentive

Competitive medical and dental

Retirement savings program

Job summary

Geotab Inc. in Atlanta, GA is seeking a Business Development Associate to grow our SMB telematics business. You will build and manage a portfolio of fleets, qualify opportunities, and drive the sales process end-to-end with guidance from cross-functional teams.

You will learn Geotab products and market dynamics, deliver tailored demonstrations, and leverage CRM and engagement tools to accelerate growth in a dynamic, hybrid work environment.

Qualifications

• Post-Secondary Diploma/degree in Business, Commerce, Marketing, Communications, or related field.
• 1–3 years of sales, business development, customer development, account management, or related customer-facing field.
• Strong communication, listening, research, and relationship-building skills with a demonstrated interest in a business development and sales career.
• Proven ability to learn technical and business concepts quickly and translate customer needs into relevant solutions.
• Experience with prospecting, outreach, discovery conversations, demonstrations, follow-up, and managing multiple sales opportunities with high attention to detail.

Responsibilities

• Manage an assigned list of SMB accounts and sales opportunities, typically serving fleets with 5 to 50 vehicles.
• Use established partner and referral programs to generate qualified pipeline and advance SMB opportunities.
• Deliver clear presentations, product overviews, and demonstrations.
• Build working knowledge of telematics, fleet management, Geotab products, and SMB fleet challenges.
• Qualify new logo opportunities and identify expansion within existing SMB accounts; execute account plans using established selling motions.
• Maintain accurate opportunity stages, next steps, activities, and close dates in Salesloft and SFDC.
• Collaborate with Business Development leadership, Revenue Operations, Partner Account Managers, Marketing, and other cross-functional stakeholders.
• Engage all inbound leads and manage reseller referral process.
• Develop awareness of competitors and market trends.
• Share customer and market observations to inform planning and forecasting.
• Work with partners and cross-functional teams, using AI capabilities to improve selling efficiency.
• Develop product, industry, and competitive expertise to progress into a Business Development Representative role.

Skills

Prospecting

Discovery

Presentation

CRM usage

Salesloft

Education

Post-Secondary Diploma/Degree in Business, Commerce, Marketing, Communications

Tools

Salesforce

Salesloft

Job description

Business Development Associate - Transportation and Logistics

Basis:

Permanent Full Time

Area of Interest:

Location:

Atlanta, Georgia

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Who you are:

What you'll do:

To be successful in this role you will be a coachable, resilient, and curious professional with strong communication, listening, relationship-building, and organizational skills who is motivated by measurable goals. In addition, the successful candidate will have strong prospecting, discovery, and presentation capabilities, the ability to learn technical and fleet management concepts quickly, proficiency or familiarity with CRM and engagement tools like Salesforce and Salesloft, and comfort using developing AI capabilities to enhance selling efficiency.

How you'll make an impact:

Manage an assigned list of SMB accounts and sales opportunities, typically serving fleets with 5 to 50 vehicles but may differ by segment.

Use established partner and referral programs, including emerging SMB initiatives, to generate qualified pipeline and advance standard SMB opportunities through the sales process at high velocities.

Deliver clear presentations, product overviews, and demonstrations appropriate to the customer's needs.

Build working knowledge of telematics, fleet management, Geotab products, and common SMB fleet challenges.

Prospect for and qualify new logo opportunities and identify expansion opportunities within existing SMB accounts. Execute account and opportunity plans for assigned SMB prospects using approved phone, email, digital, partner, referral, and other established selling motions.

Use established discovery questions to understand customer needs, fleet challenges, and buying processes, and connect standard requirements to relevant Geotab solutions. Maintain accurate opportunity stages, next steps, activities, and close dates in Salesloft and SFDC; seek guidance on complex or non-standard requirements.

Collaborate with Business Development leadership, Revenue Operations, Partner Account Managers, Marketing, and other cross‑functional stakeholders to progress opportunities and follow established sales practices.

Engage all inbound leads assigned for your territory and manage conversion & reseller referral process

Develop awareness of competitors, market trends, and segment‑specific sales narratives.

Seek coaching, apply feedback, and continuously improve prospecting, discovery, negotiation, and closing skills.

Share relevant customer and market observations with the team to inform established planning, competitive analysis, and revenue‑forecasting processes.

Work collaboratively with partners and cross‑functional teams, and use developing AI capabilities to improve research, prospecting, preparation, and selling efficiency.

Use customer and market research to identify opportunities and understand SMB fleet pain points.

Build the product, industry, and competitive expertise needed to progress into a Business Development Representative role.

What you'll bring to this role:

Post-Secondary Diploma/Degree in Business, Commerce, Marketing, Communications, or a related field (or equivalent combination of education and/or work experience).

1–3 years of required experience in sales, business development, customer development, account management, customer service, or a related customer‑facing field.

Strong communication, listening, research, and relationship‑building skills with a demonstrated interest in building a career in business development and sales.

Proven ability to learn technical and business concepts quickly, with the ability to translate customer needs into relevant solutions.

Experience with prospecting, outreach, discovery conversations, demonstrations, follow‑up, and managing multiple sales opportunities with high attention to detail.

Familiarity with Salesloft, SFDC (Salesforce), CRM systems, or sales engagement tools is an asset.

Coachable, resilient, curious, and motivated by measurable goals, with an openness to apply coaching and leverage developing AI capabilities to drive efficiency.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

Flex working arrangements
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybridworking model in that we have systems, functions, programs and policies in place to support both in‑person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud‑based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company’s legal duty to furnish information.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [e-mail]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab’s employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at [e-mail]. For more details, view a copy of the EEOC’s Know Your Rights poster . By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy . Click here to read our Privacy Notice.