Business Development Associate

Platformq Health, Inc.; Northern (KY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Medlive, a PlatformQ Health brand, seeks a Business Development/BD Generalist to help prioritize accounts and translate market data into actionable insights. You will research and qualify leads, and drive outbound campaigns with a focus on collaboration with associations and advocacy partners using Claude Cowork AI tools.

You will also assist with deal prep, opportunity analysis, and Salesforce requirements, while supporting day-to-day VP of Sales Operations activities and pipeline reporting.

Qualifications

• 1–3 years of experience in sales, business development, marketing, research, or an analytical role.
• Ability to thrive in a fast-paced environment with evolving priorities and deadlines.
• Strong written communication skills, with the ability to write clear, professional outreach.
• Experience using AI tools for research, writing, or data work.
• Collaborative team player with experience supporting multiple projects involving cross-functional stakeholders.

Responsibilities

• Support Digital Solutions Business Development leadership with account prioritization and pipeline insights, translating internal sales data and external market/claims data into actionable recommendations
• Identify, research, and qualify leads through account research and targeting, and support the creation of actionable Business Development meetings
• Own outbound lead generation campaigns in partnership with Sales Operations and MarComms leadership, and in collaboration with Medlive’s association and advocacy partners— from list build through execution and follow-up, utilizing AI tools, specifically Claude Cowork
• Assist with deal preparation and Business Development administration, including pre-call planning, opportunity analysis, pitch prep and follow-up, proposal and budget development, and Salesforce requirements
• Support the VP of Sales Operations with day-to-day deliverables: meeting prep (agendas, slide decks, follow-up notes), weekly leadership pipeline reports, Salesforce optimization, and product operations documentation
• Track and report weekly on outreach activity, meeting conversion, and pipeline contribution against targets, while building working knowledge of the Medlive portfolio, the digital medical education landscape, and the pharma buying cycle in preparation for growth into a Business Development role

Skills

Sales experience

Business development

Marketing

Research

Analytical skills

Tools

Claude Cowork

Job description

About Medlive:

Medlive—A PlatformQ Health Brand is the leader in learner engagement and educational design for clinicians, patients, and caregivers seeking dynamic, up-to-date, accurate medical education. Medlive provides trusted digital education in partnership with leading societies, associations and advocacy partner organizations (such as NORD, AAFP, AACI, AAFA, LUGPA, KDIGO, ASPC), empowering learners to make informed medical decisions that lead to better health outcomes.

Medlive Digital Solutions team works directly with pharmaceutical and biotech companies to produce innovative peer-to-peer and patient online programs. Our growing Medlive Engage and partner enabled Crossfire sponsorship offerings are resonating well in the marketplace. In addition, the team works with industry patient advocacy, medical and marketing teams to drive sponsorship of interactive online patient-caregiver disease state, clinical trial and company led education and engagement campaigns.

From best-in-class production, digital marketing services, campaign reporting and client service support, the Digital Solutions team offers a powerful value proposition to pharmaceutical and biotech companies and their agency partners to reach and engage both healthcare provider and patient-caregiver audiences.

Visit Medlive.com for more information

Key Responsibilities:

• Support Digital Solutions Business Development leadership with account prioritization and pipeline insights, translating internal sales data and external market/claims data into actionable recommendations
• Identify, research, and qualify leads through account research and targeting, and support the creation of actionable Business Development meetings
• Own outbound lead generation campaigns in partnership with Sales Operations and MarComms leadership, and in collaboration with Medlive’s association and advocacy partners— from list build through execution and follow-up, utilizing AI tools, specifically Claude Cowork
• Assist with deal preparation and Business Development administration, including pre-call planning, opportunity analysis, pitch prep and follow-up, proposal and budget development, and Salesforce requirements
• Support the VP of Sales Operations with day-to-day deliverables: meeting prep (agendas, slide decks, follow-up notes), weekly leadership pipeline reports, Salesforce optimization, and product operations documentation
• Track and report weekly on outreach activity, meeting conversion, and pipeline contribution against targets, while building working knowledge of the Medlive portfolio, the digital medical education landscape, and the pharma buying cycle in preparation for growth into a Business Development role

Qualifications & Experiences:

• 1-3 years of experience in sales, business development, marketing, research, or an analytical role
• Ability to thrive in a fast-paced environment with evolving priorities and deadlines
• Strong written communication skills, with the ability to write clear, professional, personalized outreach
• Experience using AI tools for research, writing, or data work
• Strong organizational, communication, and problem-solving skills
• Collaborative team player with experience supporting multiple projects involving cross-functional stakeholders
• Eager to learn, take initiative, and grow within a business development career track

The expected salary range for this position is $60,000 - $80,000, determined by relevant experience and prior performance.