Business Development Associate

InnerAction Media; Morgantown, Northern (WV, KY); Hybrid; USD 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Professional development

Job summary

Inner Action Media, a Morgantown‑based marketing agency, is seeking an entry‑level Business Development Associate to identify new opportunities and support client relationships. You will train under the Business Development Manager and gradually take on account management responsibilities for flagship partnerships.

You will contribute to revenue growth through inbound and outbound marketing, while collaborating with Sales, Marketing, and creative teams to ensure smooth handoffs and effective

Qualifications

• Entry-level role designed for growth with training under the Business Development Manager.
• Strong written and verbal communication skills are essential.
• Experience in sales, marketing, client service, or business development is preferred or equivalent experience.
• Ability to use CRM platforms and digital outreach tools is expected.

Responsibilities

• Identify and pursue new business opportunities through research and outreach.
• Assist in developing proposals and presentations for potential clients.
• Execute inbound and outbound sales initiatives to build a strong pipeline.
• Maintain CRM records, contact details, and next steps.
• Conduct market and client research to support targeting strategies.
• Draft client communications and schedule meetings.

Skills

Sales experience

Marketing knowledge

CRM software

Email marketing

Written communication

Verbal communication

Detail oriented

Self-motivated

Team collaboration

Tools

CRM platforms

Email marketing tools

Digital communication systems

Job description

Inner Action Media is a full-service marketing and advertising agency based in Morgantown, West Virginia. We specialize in high-end video production, strategic storytelling, and integrated media campaigns that help organizations connect with people in meaningful ways.

We serve businesses and organizations across West Virginia and beyond—including healthcare systems, financial institutions, and statewide brands—through long-term partnerships and Agency of Record relationships. Our work spans video production, brand strategy, digital and traditional media buying, and performance-driven marketing.

If you are driven by excellence, innovation, and a desire to help businesses grow, we would love to meet you.

Position Overview

The Business Development Associate will play a vital supporting role in advancing the growth of Inner Action Media by assisting in identifying new business opportunities, strengthening client relationships, and supporting the company’s expanding market presence.

This entry-level position reports directly to the Business Development Manager and is intentionally designed as a growth-track role. The associate will train under the BDM, learning IAM’s sales process, client service philosophy, and strategic approach to business development. Over time, this position will evolve into a client-facing role with the expectation of assuming full account management responsibilities for IAM’s flagship partnerships.

In the early stages, the Business Development Associate will function as both a sales associate and assistant, contributing directly to revenue growth while supporting inbound and outbound marketing strategies across the team.

Key Responsibilities:

• Assist in identifying, qualifying, and pursuing new business opportunities through research, outreach, and prospecting.
• Support the development of proposals and presentations by gathering background information, contributing ideas, and coordinating with internal teams.
• Execute inbound and outbound sales initiatives, including email outreach, follow-ups, and maintaining a strong pipeline of prospective clients.
• Maintain accurate records and workflows in the company’s CRM system, ensuring all contact details, communication history, and next steps are up to date.
• Conduct market and client research to support targeting strategies and new business efforts.
• Draft and send client communications, schedule meetings, and coordinate timely follow-ups.
• Shadow the Business Development Manager in meetings, presentations, and strategy sessions, with the goal of transitioning into account management on larger accounts.
• Collaborate with the Sales & Marketing team and internal creative, production, and digital teams to ensure smooth handoffs and support campaign strategy.
• Contribute ideas to improve sales processes, outreach strategies, and overall business development initiatives.

Qualifications:

• Previous experience in sales, marketing, client service, or business development preferred, or equivalent relevant experience.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• A proactive and self-motivated attitude with a willingness to learn and grow.
• Comfortable using CRM platforms, email marketing tools, and digital communication systems.
• Collaborative mindset and the ability to work well within a team.

Why Join Inner Action Media?

At Inner Action Media, we are committed to creating an environment where innovation and creativity thrive. You will have the opportunity to contribute to the growth of a forward-thinking agency while working with a talented and collaborative team. We offer a competitive salary, performance-based incentives, and opportunities for professional development.

Growth Path

The Business Development Associate position is designed as a launchpad into a career in business development and account management. Through hands-on training and mentorship under the Business Development Manager, the associate will build the skills necessary to eventually lead major accounts and contribute to the continued growth and success of Inner Action Media.

InnerAction Media is an award-winning advertising and marketing agency with proven expertise in providing marketing communications to connect organizations with their target audience personas. We have experience in marketing hospitals, healthcare, attorneys, construction, higher education, tourism, banking, and real estate sectors. We are headquartered in Morgantown, West Virginia and serve the Pittsburgh, PA DMA as our primary market.

Services We Provide:

Strategic Marketing | Advertising Campaigns | Web Site Development | Video Production | Social Media Management | Brand Journalism | Google AdWords Marketing