Business Development and Marketing Specialist - Litigation | Labor & Employment

Polsinelli PC; Denver (CO); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

sick time off

a referral program

medical insurance and benefits

dental insurance

vision insurance

life insurance

AD&D insurance

ID Theft insurance

long-term disability benefits

short-term disability benefits

Parking/Transit reimbursement

401(k) benefits

employee assistance benefits

Job summary

Polsinelli PC in Denver seeks a Marketing and Business Development Specialist to support the Litigation and Labor & Employment Departments, partnering with the Senior Department Marketing Manager. The role focuses on expanding client relationships and brand awareness across the firm’s practices.

The candidate should have a Bachelor’s degree and 4+ years in legal marketing or professional services, with strong communication, project management, and executive collaboration skills.

Qualifications

• Bachelor’s degree required.
• 4+ years of relevant marketing/business development in legal or professional services.
• Marketing in Litigation and/or Labor & Employment strongly encouraged.
• Excellent project management skills and professionalism.
• Strong written and verbal communication and presentation abilities.
• Comfort working with executives and handle dynamic requests.

Responsibilities

• Develop understanding of practice groups, attorneys, clients, and competition.
• Support development and execution of BD initiatives, events and programs.
• Assist with RFPs, pitch responses, and proposal tracking.
• Maintain compelling external content (web pages, bios, materials).
• Coordinate events with the firm events team and client communications.
• Draft content for external submissions and manage references.
• Monitor knowledge management and client activity in the CRM system.
• Assist with marketing budget and expense reconciliation.

Skills

Marketing experience

Business development

Project management

Communication skills

Client service

Education

Bachelor’s degree

Job description

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails. At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.

Polsinelli’s Marketing Department is seeking an experienced, proactive and driven marketing and business development professional to support the firm’s Litigation and Labor and Employment Departments. The Business Development & Marketing Specialist will work collaboratively with the Departments’ Senior Department Marketing Manager, in addition to the Department Chairs and Practice Group Leaders.

Core Responsibilities

• Develop a deep understanding of the Departments’ practice groups, attorneys, competition, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness.
• Support the development and execution of business development initiatives, programs, events, activities, and strategies for the Departments and practice groups, both independently and in partnership with the Senior Department Marketing Manager.
• Support RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
• Ensure Department and practice-specific marketing and external content is compelling, accurate, and kept up to date (website pages, attorney bios, pitch and proposal materials).
• Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.).
• Coordinate e-communications including eAlerts and blog posts, monthly department emails, and other communications.
• Facilitate and foster collaborative conversations amongst lawyers and within the Marketing department to “connect the dots” across the firm’s departments.
• Collaborate with the firm’s PR team to advance profile-raising efforts within the market.
• Coordinate and draft content for external survey, directory, award, and ranking submissions (e.g., Chambers, Legal 500, and similar publications), as well as collecting matter descriptions, client permissions, and references from attorneys.
• Monitor, track, and collaborate with attorneys on the practices’ knowledge/experience management efforts, using the firm’s Foundation database.
• Monitor the use and updating of client contacts/client team activity information within the InterAction software system.
• Assist with the marketing budget, including processing invoices, reconciling expenses, etc.
• Conduct research and competitive analysis of key practices and industries.
• Other duties as assigned.

Requirements

• Bachelor’s degree.
• 4 years or more of relevant marketing and/or business development work experience in a legal (full service Am Law firm preferred) or other professional services industry.
• Marketing experience in the areas of Litigation and/or Labor & Employment law strongly encouraged
• Drive towards excellence and a strong sense of professionalism, and an ability to identify and understand marketplace trends.
• Excellent project management skills, including the ability to identify and recommend effective solutions and fully own projects from start to completion.
• Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
• Interest in innovation and utilizing AI applications within professional services.
• Strong verbal and written communication and presentation skills.
• Proven ability to work with executives which may entail handling ambiguous or dynamic requests with a flexible working style.
• Desired characteristics: Detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating.
• Demonstrated client service excellence.

The budgeted salary range for this position is $90,000 - $120,000.

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits:

• Paid time off
• sick time off
• a referral program
• medical insurance and benefits
• dental insurance
• vision insurance
• life insurance
• AD&D insurance
• ID Theft insurance
• long-term disability benefits
• short-term disability benefits
• Parking/Transit reimbursement (varies depending on location)
• 401(k) benefits
• and employee assistance benefits

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.