Business Development Advisor

Home Instead; Castle Rock (CO); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Health, Dental and Vision

401k with Match

Company vehicle or mileage reimburse

PTO and paid holidays

Training and development

Job summary

Home Instead seeks a dynamic Business Development Advisor to own the Castle Rock territory, building and deepening referral networks across hospitals, SNFs, physicians, and senior care partners. You will conduct in-person outreach, present to clinical teams, and track activities in Salesforce to meet growth targets.

You will drive market development from the ground up, with uncapped earnings potential through commissions, while partnering with leadership to shape regional strategy and deliver

Qualifications

• 2+ years of outside sales, business development, or account management experience — healthcare, senior care, or medical sales strongly preferred.
• Demonstrated track record of meeting or exceeding activity and revenue targets.
• Valid Colorado driver's license and reliable personal vehicle — this is a field-based role.
• Strong CRM discipline — you log everything and use data to manage your territory.
• Excellent verbal and written communication skills — you can adapt your style from a one-on-one with a social worker to a group presentation with clinical staff.
• Proficiency in Microsoft Office Suite and comfort with technology platforms.

Responsibilities

• Conduct structured, consistent in-person outreach to all referral providers in your territory.
• Develop and execute weekly and monthly territory plans in partnership with EVP of Business Development and VP of Ops.
• Deliver formal and informal presentations to clinical teams, social workers, discharge planners, and community groups.
• Track all activity and contacts in Salesforce — every visit, call, and follow-up logged with discipline.
• Identify and pursue net-new referral sources through cold outreach, community events, and networking.
• Manage and grow existing referral relationships through consistent, value-add touchpoints.
• Represent Home Instead at community events, health fairs, senior expos, and professional association meetings.
• Meet and exceed weekly consult referral targets and monthly revenue generation goals.
• Follow up on all inbound and outbound leads in a timely and professional manner, conduct in-home care consultations, and guide prospective clients through the enrollment process to bring new clients onto service in alignment with company Start of Service (SOS) goals.

Skills

Outside sales

Relationship building

CRM discipline

Verbal and written communication

Microsoft Office

Education

Bachelor's degree in business, marketing, healthcare administration, or related field

Tools

Salesforce

CRM software

Microsoft Office

Job description

We2019ve been caring for Castle Rock, CO for years, providing trusted senior in-home care to the local community. Douglas County, Jefferson County, Castle Rock, Parker, Highlands Ranch, Franktown, Elizabeth, Evergreen, Conifer, Genesee

We are looking for a high-energy, relationship-driven Business Development Advisor to own this territory from day one. This is a ground-floor opportunity to build a referral network, shape a market, and directly grow a business that changes lives. If you thrive in the field, love working with people, and want your work to mean something, please consider this position.

About the Role

As our Business Development Advisor for the Castle Rock territory, you will be the face of Home Instead in the community. You will spend most of your time in the field, building and deepening relationships with the referral sources who connect seniors and their families to our services.

Your referral network will include, but is not limited to:

• Hospitals
• Skilled Nursing & Rehabilitation
• Assisted Living & Memory Care
• Independent Living Communities
• Physician practices, discharge planners, case managers, social workers, and senior care advocate
• Hospice Industry Partners
• VA-affiliated care coordinators serving our active-duty and veteran community
• Senior placement and referral agencies
• Senior community organizations, faith communities, adult day programs, Area Agency on Aging, and other networks serving older adults and their families in the region

What You Will Do

Primary Responsibilities

• Conduct structured, consistent in-person outreach to all referral providers in your territory.
• Develop and execute weekly and monthly territory plans in partnership with EVP of Business Development and VP of Ops
• Deliver formal and informal presentations to clinical teams, social workers, discharge planners, and community groups
• Track all activity and contacts in Salesforce — every visit, call, and follow-up logged with discipline
• Identify and pursue net-new referral sources through cold outreach, community events, and networking
• Manage and grow existing referral relationships through consistent, value-add touchpoints
• Represent Home Instead at community events, health fairs, senior expos, and professional association meetings
• Meet and exceed weekly consult referral targets and monthly revenue generation goals
• Follow up on all inbound and outbound leads in a timely and professional manner, conduct in-home care consultations, and guide prospective clients through the enrollment process to bring new clients onto service in alignment with company Start of Service (SOS) goals

Secondary Responsibilities

• Conduct client and Care Professional introductions and quality assurance visits when needed
• Conduct Client Care Consultations
• Provide market intelligence on competitor activity, referral dynamics, and emerging opportunities in the territory
• Collaborate with the care team on any clinical or care coordination needs that arise from referral conversations
• Competitive base salary commensurate with experience (discussed during interview)
• Commission
• Performance-based commission on new client revenue generated through your referrals — uncapped earnings potential
• Health, Dental and Vision. 401k /w Match
• Car/Mileage
• Company Vehicle or potentially mileage reimbursement for all field activity within the territory in lieu of company vehicle.
• PTO
• Paid time off, including holidays
• Training
• Onboarding training on Home Instead systems, sales methodology, and the senior care market
• Development
• Ongoing professional development — sales coaching, industry events, and Home Instead franchise network resources

Mission

Work for a company that genuinely matters — every referral you generate connects a senior to care that preserves their independence and dignity

What We Are Looking For

The ideal candidate is a confident relationship builder who thrives in a community-facing role and is equally comfortable connecting with hospital discharge planners, physicians, senior living leaders, and other referral partners. You are highly organized, detail-oriented, and understand that consistent communication and follow-through are critical to success. Self-motivated and results-driven, you are passionate about helping seniors age in place while building meaningful professional partnerships throughout the community.

Required

2+ years of outside sales, business development, or account management experience — healthcare, senior care, or medical sales strongly preferred

Demonstrated track record of meeting or exceeding activity and revenue targets

Valid Colorado driver's license and reliable personal vehicle — this is a field-based role

Strong CRM discipline — you log everything and use data to manage your territory

Excellent verbal and written communication skills — you can adapt your style from a one-on-one with a social worker to a group presentation with clinical staff

Proficiency in Microsoft Office Suite and comfort with technology platforms

Strongly Preferred

Experience selling to or working within hospitals, SNFs, assisted living, memory care, or physician practices

Existing relationships within the Douglas County healthcare community

Familiarity with VA benefits, long-term care insurance, and private-pay senior services

Experience with Salesforce or comparable CRM platform

Bachelors degree in business, marketing, healthcare administration, or related field

Character Requirements

Authentic commitment to serving seniors and families.

Integrity and professionalism in every interaction — you represent our brand with every conversation

Self-starter who thrives with autonomy and accountability in equal measure

Collaborative spirit — you work closely with our care management and operations team

Excellent communication and relationship-building skills, with a strong commitment to follow-through, responsiveness, and attention to detail

Why Home Instead

We are a locally owned, professionally operated home care company and part of the globally recognized Home Instead network, an Honor company. While we benefit from the strength of a trusted national brand, our roots are firmly planted in the South Denver, Colorado Springs, and mountain communities we serve.

Build a market from the ground up. This is a rare opportunity to establish and grow our presence in South Denver areas and mountain territories. The relationships you cultivate and the partnerships you develop will directly shape the success of the territory, creating significant long-term growth potential.

Direct access to leadership. As a locally owned business, you9ll work closely with engaged owner-operators who are actively involved in the company9s growth and success. Decisions are made quickly, collaboration is encouraged, and your voice matters.

A broader care continuum. Our Colorado Class A Home Health License and VA authorization allow us to offer a more comprehensive range of services than many traditional home care agencies, creating meaningful value for referral partners and the families we serve.

Skilled nursing capabilities. Unlike many agencies that provide only companion and personal care services, we offer skilled nursing support — an important differentiator that strengthens our position in the marketplace.

Strong operational support. Our experienced operations team manages day-to-day service delivery, allowing you to focus on relationship building, community engagement, and business development with confidence that referrals will be well supported.

The power of a trusted brand. Home Instead is one of the most recognized and respected names in home care. Youll enter referral conversations with the credibility, reputation, and resources of an industry leader behind you.