Business Data Analyst

Shoptalk; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

People Inc. in New York is seeking a Business Data Analyst to support commerce strategy, marketing initiatives, and data-driven decision making to drive revenue, profit, and growth. The role is hybrid in-office in New York.

You will analyze performance across digital assets, transform complex datasets into actionable insights, and present findings to stakeholders. A strong analytical mindset and collaboration with internal teams are essential.

Qualifications

• Minimum 3–5 years in business analysis, data analysis, digital media strategy, corporate strategy, or data-driven commerce roles.
• Experience with digital media metrics, web analytics, or data visualization tools (Data Studio/Looker) preferred.
• High attention to detail required and ability to translate data into executive summaries.
• Excellent verbal and written communication skills.

Responsibilities

• 40% Ad hoc analysis of recent and YoY trends and KPIs.
• 20% Proactively analyze business KPIs and data pipelines to identify trends and inform recommendations.
• 20% Create presentations and present reports/findings to stakeholders.
• 10% Create Data Studio/Looker reports and dashboards for commerce teams.
• 10% Perform market research and provide competitive analyses as needed.

Skills

Analytical mindset

Stakeholder collaboration

Data storytelling

Business analysis

Education

Bachelor's degree preferred

Tools

Excel

Data Studio

Looker

Job description

Business Data Analyst

Job Description

About The Position | Major goals and objectives and location requirements

This position is hybrid in-office.

The Business Data Analyst will be tasked with supporting commerce business strategy, marketing initiatives, and data-driven decision-making to deliver on revenue, profit, and growth goals. A successful candidate will have:

• Strong analytical mindset


• Work closely with internal stakeholders to track, analyze, and optimize business performance across our digital assets


• Ability to transform complex datasets into actionable strategic insights while maximizing growth and maintaining cost efficiencies

About The Team: | The Team and/or Brand.

The Commerce Business Strategy and Marketing team is a data-driven, strategic team that drives growth and operational excellence across People Inc.’s commerce portfolio, leveraging data and market analysis to scale revenue and support executive decision-making.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

• 40% Ad hoc analysis of recent and YoY trends and irregularities based on key KPIs.


• 20% Proactively analyze business KPIs and data pipelines to identify trends, make business recommendations, and ensure reporting accuracy.


• 20% Create presentations and present reports/findings to relevant stakeholders.


• 10% Create Data Studio/Looker reports and dashboards for use by various commerce teams


• 10% Perform market research and provide competitive analyses as needed.

Education:

B.A./B.S. in business, finance, economics, marketing, statistics, or related fields preferred.

Experience:

• Minimum of 3-5 years of experience in business analysis, data analysis, digital media strategy, corporate strategy, or data-driven commerce roles.

Specific Knowledge, Skills, Certifications and Abilities:

• High attention to detail required.


• Advanced proficiency in Excel required, including the ability to build advanced financial/data models, pivot tables, and data visualizations.


• Experience with digital commerce metrics, web analytics tools, or data visualization software (e.g., Data Studio, Looker) highly preferred.


• Proven quantitative analytical abilities and comfort translating data into executive-level strategic summaries.


• Must enjoy & effectively build relationships with internal & external contacts.


• Ability to collaborate and work cross-functionally.


• Positive attitude and ability to work under tight time restrictions.


• Good verbal and written communication skills.


• Motivated self-starter with a collaborative and entrepreneurial spirit.


• Thrive in a fast-paced environment, with multiple demands and shifting priorities.

% Travel Required (Approximate):

N/A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $80,000.00 - $100,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.