Business Consultant - Analytics & Digital Customer Experience

Jobs via Dice; Raleigh (NC); Remote; USD 111,000 - 170,000; Full time

Job summary

A leading company is seeking a strategic Business Consultant specializing in Adobe Experience Cloud to enhance customer engagement and drive revenue growth. This remote role involves collaborating with various teams to implement scalable Adobe solutions, manage data integration, and promote best practices. Ideal candidates will have significant experience in business strategy and a strong understanding of digital marketing tools.

Benefits

Competitive benefits program

Qualifications

• 8 years experience in Business Strategy or 12 years relevant experience.
• Adobe certifications preferred.

Responsibilities

• Partner with leaders to align Adobe platform capabilities with business goals.
• Lead implementation of Adobe platforms for data activation.

Skills

Communication

Stakeholder Engagement

Education

Bachelor's Degree

High School Diploma or GED

Tools

SQL

Adobe Experience Cloud

Job description

Business Consultant - Analytics & Digital Customer Experience

Overview

This is a remote role that can be hired in several markets across the United States. Preference is given to locations near FCB hubs.

We are seeking a strategic, experienced Adobe Enterprise Architect to join our Direct Bank Digital team and drive the enterprise vision and technical execution of the Adobe Experience Cloud ecosystem—specifically Real-Time CDP, Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Analytics. This individual will play a pivotal role in enabling a seamless, data-driven customer experience across digital channels. You will collaborate closely with business product owners, digital marketing teams, and customer journey strategists to architect and implement scalable Adobe solutions that drive customer engagement, personalization, and revenue growth.

Responsibilities

1. Strategic Enablement & Planning:
   Partner with business and digital product leaders to align Adobe platform capabilities with customer experience strategy and business goals.
   Collaborate on strategic planning and discovery with the business to identify use cases for real-time customer data, journey orchestration, and personalization.
2. Enterprise Architecture & Solution Design:
   Define and own the enterprise architecture for Adobe Experience Platform (AEP), including Real-Time CDP, AJO, and Target.
   Architect end-to-end customer data flows, integrations, and audience activation strategies leveraging Adobe-native tools and enterprise data assets.
   Design and document scalable, reusable solution patterns, frameworks, and data pipelines.
3. Technical Delivery & Platform Management:
   Lead the implementation and configuration of Adobe platforms, including data ingestion into Real-Time CDP, audience creation, profile unification, and identity resolution.
   Enable seamless data activation into Adobe Target and other marketing destinations to power real-time personalization and journey orchestration.
   Develop automated workflows, custom events, and complex audience segments using SQL, API integrations, and Adobe-native tools.
4. Collaboration & Agile Delivery:
   Act as the technical liaison across digital product, analytics, and marketing teams to drive cross-functional collaboration.
   Support Agile sprint cycles by defining technical requirements, providing architecture oversight, and validating deliverables.
   Collaborate with the enterprise IT and Data teams to ensure alignment with data governance, privacy, and enterprise architecture standards.
5. Enablement, Training & Best Practices:
   Establish and promote platform governance, reusable components, and best practices.
   Mentor internal teams and business users on Adobe Experience Cloud capabilities and architecture.
   Build training artifacts, documentation, and onboarding material to drive adoption and platform maturity.

Qualifications

• Bachelor's Degree and 8 years of experience in Business Strategy, Project Planning, and the Financial Services industry OR High School Diploma or GED and 12 years of relevant experience.
• Adobe certifications are preferred (e.g., Adobe Certified Expert - AEP Architect, Target Developer, or AJP Specialist).
• Proven experience delivering complex use cases with Adobe Real-Time CDP, AJO, Adobe Target, and Adobe Analytics.
• Hands-on expertise in data integration, profile management, identity resolution, and audience segmentation.
• Advanced proficiency in SQL, webhooks, custom actions, and API integration.
• Strong understanding of customer journey orchestration, personalization strategies, and digital campaign execution.
• Experience working in agile environments, partnering with business, marketing, and analytics stakeholders.
• Excellent communication, documentation, and stakeholder engagement skills.

This job posting is expected to remain active for 45 days from the initial posting date. If necessary, the posting may be extended or removed early based on business needs or application volume.

The base pay ranges from $111,000 to $170,000, with actual starting pay determined by skills, experience, and location. Total compensation may include bonuses, benefits, and other incentives.

Benefits are a key part of total rewards. First Citizens Bank is committed to providing a competitive benefits program. More information can be found at [link].