Business Analytics Lead - Digital Analytics (Adobe Analytics/Experience Platform)
PNC
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Job summary
PNC is seeking a Business Analytics Lead for its Digital-Retail organization. This in-office role requires five days on-site in multiple U.S. cities including Pittsburgh and Chicago.
You will define tagging strategy, implement through tag management, and develop documentation, reports, and training. The ideal candidate has expert Adobe Analytics experience, familiarity with Adobe Experience Platform and related products, strong SQL skills, and proficiency with Excel, PowerPoint, Tableau.
Qualifications
- Expertise in Adobe Analytics is required.
- Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform schemas is required.
- Intermediate SQL skills and experience with Excel/PowerPoint are expected.
- Javascript, HTML, and CSS knowledge is required.
- Experience with Adobe Experience products like Target and Audience Manager is a plus.
Responsibilities
- Lead analytics processes across multiple functions and mentor junior staff.
- Consult with clients on tool implementation, monitoring, and data quality.
- Define analytic approaches, develop solutions, and enable data-driven decisions.
- Analyze results and present conclusions to senior management.
Skills
Education
Tools
Job description
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
As a Business Analytics Lead within PNC's Digital- Retail organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Birmingham, AL, Cleveland, OH, Columbus, OH, Chicago, IL, Austin, TX, Dallas, TX.
R230600
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
This is an in-office position, requiring to be in-office five days a week.
This role requires expertise in Adobe Analytics as you will use your strong analytical skills to understand and interpret data, as well as, making adjustments or recommendations based on your findings.
You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing and training.
Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations. You will then create reports using tools such as Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint and Tableau to share key findings and insights.
- Expert experience with Adobe Analytics is required, experience with Adobe Customer Journey Analytics is preferred
- Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, datastreams, datasets) is required
- Experience with other Adobe Experience products (such as Target, Audience Manager and RT-CDP) preferred
- Excel/Powerpoint; Experience with Tableau, R, Python or other data tools are a plus although candidates should have at least an intermediate level of experience with SQL
- Intermediate level of Javascript, HTML and CSS knowledge is required
- Experience with tag auditing software, such as ObservePoint, is a plus
- Strong quantitative, analytical, and problem-solving skills
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
- Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
- Determining the optimal analytic approach and supporting development, implementation and enhancements.
- Assists peers with guidance on analytic approaches related to more complex solutions.
- Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
- Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
- Analytical Thinking
- Business Intelligence (BI)
- Concept Development
- Data-Driven Decision Making
- Data Integration
- Market Research
- Performance Metrics
- Qualitative Research
- Strategic Planning
- Analytical Thinking
- Business Acumen
- Business Analytics
- Consulting
- Decision Making and Critical Thinking
- Effective Communications
- Emerging Technologies
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors
No Required Certification(s)
No Required License(s)
Base Salary: $91,000.00 – $202,800.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Generally, this opening is expected to be posted for two business days from 07/29/2026, although it may be longer with business discretion.
PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match, pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
In addition, PNC generally provides the following paid time off, depending on your eligibility:
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level
- and years of service
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
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