Business Analytics Lead - Digital Analytics (Adobe Analytics/Experience Platform)

PNC Financial Services Group, Inc.; Columbus (OH); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Education assistance

Job summary

PNC Financial Services Group, Inc. is seeking a Business Analytics Lead for the Digital-Retail organization. The role is in-office five days a week across listed U.S. cities including Columbus, OH.

You will define tagging strategies, implement via tag management, and create actionable reports using Adobe Analytics, Tableau and Excel to guide business decisions.

Qualifications

• Expert experience with Adobe Analytics is required.
• Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform is required.
• SQL proficiency and intermediate JavaScript/HTML/CSS knowledge are required.
• Tableau, Excel and PowerPoint skills are expected; familiarity with Python or R is a plus.

Responsibilities

• Lead analytics processes across functions; mentor junior staff.
• Define tagging strategy and implement via tag management system.
• Develop implementation requirements, tests, and documentation.
• Create reports using Adobe Analytics, Tableau, Excel and PowerPoint to share insights.
• Collaborate with stakeholders to drive data‑driven decisions.

Skills

Adobe Analytics

Adobe Customer Journey Analytics

Adobe Launch

SQL

JavaScript

HTML/CSS

Tableau

Excel

PowerPoint

Data visualization

Education

Bachelor's degree

Tools

Adobe SDK

Adobe Experience Platform

ObservePoint

R/Python

Job description

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

As a Business Analytics Lead within PNC's Digital- Retail organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Birmingham, AL, Cleveland, OH, Columbus, OH, Chicago, IL, Austin, TX, Dallas, TX. This is an in-office position, requiring to be in-office five days a week.

This role requires expertise in Adobe Analytics as you will use your strong analytical skills to understand and interpret data, as well as, making adjustments or recommendations based on your findings.

You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing and training. Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations.

You will then create reports using tools such as Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint and Tableau to share key findings and insights.

Skill Sets

• Expert experience with Adobe Analytics is required, experience with Adobe Customer Journey Analytics is preferred
• Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, datastreams, datasets) is required
• Experience with other Adobe Experience products (such as Target, Audience Manager and RT-CDP) preferred
• Excel/Powerpoint; Experience with Tableau, R, Python or other data tools are a plus although candidates should have at least an intermediate level of experience with SQL
• Intermediate level of Javascript, HTML and CSS knowledge is required
• Experience with tag auditing software, such as ObservePoint, is a plus
• Strong quantitative, analytical, and problem-solving skills

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Assists peers with guidance on analytic approaches related to more complex solutions. Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Employee Expectations

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

• Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
• Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $91,000.00 – $202,800.00. Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 07/29/2026, although it may be longer with business discretion.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Company Culture

For nearly 160 years, PNC has strived to make a meaningful impact for our employees, customers, communities, and shareholders. We believe our success and positive reputation are built on open and honest dialogue, an unwavering focus on smart risk management, relationship-based customer service and community investments. Our inclusive workplace allows our employees to be heard, valued, and developed to do their best work. Being a great place to work means we are making a lasting difference for everyone we serve. Check out the top reasons to join PNC. PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more. The benefits and programs highlighted below are just a sampling of what PNC offers its employees. To learn more, visit our Total Rewards page.