Business Analyst II - Marketing

Guild Mortgage; United States; Remote; USD 82,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D

LTD

401(k) with employer match

Job summary

Guild Mortgage is seeking a Business Analyst II – Marketing to translate business needs into actionable requirements for Marketing and Marketing Technology projects. The role collaborates with Marketing, Product, Engineering, QA, and Compliance to support marketing sites, campaign pages, analytics, tagging, SEO, and related integrations.

The position emphasizes structured requirements, user stories, and acceptance criteria, with a focus on headless CMS, GA4/GTM, and SEO governance.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4+ years in business analysis, marketing technology, digital/web, product, mortgage lending technology, compliance, risk, or related roles.
• Experience with Agile, Waterfall, or Hybrid SDLC.
• Strong written and verbal communication with stakeholders at multiple levels.

Responsibilities

• Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives.
• Translate requests into clear problem statements, outcomes, user stories, and acceptance criteria.
• Document content models, reusable content blocks, SEO fields, and governance needs for headless CMS architecture.
• Proficiency with GA4 and Google Tag Manager, including dataLayer requirements and reporting expectations.
• Document requirements beyond the happy path, including errors, permissions, and cross-functional dependencies.
• Collaborate with Engineering to clarify APIs, integrations, data mapping, performance, and system dependencies.

Skills

Analytical skills

Stakeholder engagement

Communication

Cross-functional collaboration

Attention to detail

Time management

Education

Bachelor's Degree

Tools

Jira

Confluence

Microsoft Office

Job description

Position Summary

The Business Analyst II – Marketing supports Marketing and Marketing Technology initiatives by translating business needs into clear, actionable, and testable requirements. This role partners with Marketing, Product, Engineering, QA, Compliance, vendors, and other stakeholders to support marketing websites, campaign pages, analytics, tagging, SEO, content management, and related integrations.

Compensation

This role is an exempt position with a targeted salary range of $82,000 - $105,000 annually.

Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant’s geographical location.

Essential Functions

• Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives.
• Translate high-level marketing requests into clear problem statements, desired outcomes, user stories, and acceptance criteria.
• Working knowledge of headless CMS architecture, particularly WordPress serving content to a separately hosted front end, with the ability to document content models, reusable content blocks, SEO fields, social-sharing fields, and governance needs.
• Practical familiarity with GA4 and Google Tag Manager, including business measurement needs, dataLayer requirements, GTM configuration needs, and GA4 reporting expectations.
• Understanding of SEO requirements for headless sites, including metadata, canonical URLs, redirects, robots directives, XML sitemaps, structured data, indexability, and social metadata.
• Support requirements for websites, landing pages, forms, content publishing, tracking, analytics, accessibility, and third-party tools.
• Document current-state and future-state workflows, process flows, data flows, and system dependencies.
• Partner with Engineering to clarify APIs, integrations, data mapping, performance, caching, and system dependencies.
• Document requirements beyond the happy path, including errors, permissions, stale data, and other cross-functional teams.
• Proficiency in Microsoft Office and collaborative documentation tools.
• Experience with Jira, Confluence, or similar tools preferred.
• Excellent verbal and written communication skills required.
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required.
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.
• Commitment to company
• Customer Service - Proactive attention to each person
• Integrity - Do and say what's right
• Respect - Treat others with dignity
• Collaboration - Listen and work together
• Learning - Seek knowledge and strive for improvement
• Excellence - Deliver the unexpected

Qualifications

• Bachelor's Degree directly related to the position or equivalent practical experience, preferred.
• Minimum four years' experiencein Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or related roles.
• Experience working within Agile, Waterfall, or Hybrid SDLC methodologies.
• Strong analytical skills with the ability to simplify complex workflows and requirements.
• Ability to produce clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models.
• Excellent written and verbal communication skills with the ability to engage stakeholders at multiple levels.
• Strong organizational skills with the ability to manage competing priorities in a fast-paced environment.
• Ability to collaborate effectively with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams.
• Proficiency in Microsoft Office and collaborative documentation tools.
• Experience with Jira, Confluence, or similar tools preferred.Excellent verbal and written communication skills required.
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required.
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.
• Commitment to company values.
• Customer Service - Proactive attention to each person.
• Integrity - Do and say what's right.
• Respect - Treat others with dignity.
• Collaboration - Listen and work together.
• Learning - Seek knowledge and strive for improvement.
• Excellence - Deliver the unexpected.

Supervision

• Job Scope: Responsible for understanding the department/functional area objectives and goals and how own job contributes to achievement of these goals; may recommend changes and enhancements based on analysis and evaluation of circumstances
• Complexity: Problems encountered are often complex and may involve significant resource coordination and availability, evaluating and resolving discrepancies with data, analyses, processes, etc. using own expertise and judgment
• Impact: Decisions and actions have a major impact on the outcomes of the department, projects, and programs; Has a direct and significant impact on the business and/or operations of major segments of the organization
• Interaction/Supervision: Works under broad direction with considerable latitude for independent actions; guided by professional standards, desired outcomes and unit/project/program specifications

Requirements

• Physical: Work is primarily sedentary; mobility in an office setting.
• Manual Dexterity: Frequent use of computer keyboard and mouse.
• Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation.
• Environmental: Office environment - no substantial exposure to adverse environmental conditions.
• Travel: 5% or less
• Mental: Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow.
• Schedules: Work is primarily performed during the business week, Monday - Friday

Guild offers a pleasant work environment, competitive compensation and excellent benefits package, including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match. Guild Mortgage Company is an Equal Opportunity Employer.