Business Analyst-Customer Data Enablement

eClerx; United States; Remote; USD 120,000 - 130,000; Full time

Job summary

A leading company is seeking a Business Analyst specializing in Customer Data Enablement to enhance integration and activation within their Customer Data Platform. The role demands collaboration across marketing, IT, and data teams to drive seamless data experiences. Candidates should possess a Bachelor’s degree and relevant skills in SQL, data analysis, and CRM systems. This is a full-time position based anywhere in the United States, offering competitive salary prospects.

Qualifications

• Familiarity with Customer Data Platforms (CDPs) and data integration processes.
• Experience with CRM systems, analytics tools, and digital marketing technologies.
• Proficiency in SQL and basic data analysis.

Responsibilities

• Work with cross-functional teams to design and implement customer data workflows into a Marketing CDP.
• Lead data onboarding processes ensuring accurate integration of customer data.
• Create and maintain documentation of data enablement workflows.

Skills

Customer Data Integration

SQL

Data Analysis

Communication

Problem-Solving

Education

Bachelor's degree in Business, Marketing, Data Science, or a related field.

Tools

Tableau

Power BI

CRM systems

Google Analytics

Adobe Analytics

Job description

Business Analyst-Customer Data Enablement

Join to apply for the Business Analyst-Customer Data Enablement role at eClerx

Business Analyst-Customer Data Enablement

Join to apply for the Business Analyst-Customer Data Enablement role at eClerx

Job Description

Business Analyst – Customer Data Enablement (Marketing CDP)

______________________________________________________________________

Job Description

Business Analyst – Customer Data Enablement (Marketing CDP)

______________________________________________________________________

Location: Anywhere in United States

Type: Full-time

Department: Technology

_______________________________________________________________________

Summary

We are seeking a talented and detail-oriented Business Analyst with a focus on customer data enablement to join our team. The primary focus of this role is to enable, manage, and optimize customer data integration and activation within a Customer Data Platform (CDP). This role will collaborate closely with marketing, IT, and data teams to ensure seamless data-driven customer experiences across multiple marketing channels. While specific expertise in Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is essential.

Responsibilities

• Customer Data Integration:
• Work with cross-functional teams to design and implement customer data workflows into a Marketing CDP.
• Lead data onboarding processes, ensuring accurate and efficient integration of customer data from sources like CRM systems, analytics platforms, and third-party tools into the CDP.
• Requirement Gathering:
• Collect and document detailed business requirements from stakeholders for customer data enablement projects.
• Data Mapping & Transformation:
• Analyze customer data sets to define data mapping and transformation logic required for integration into the CDP.
• Work closely with data engineers to ensure smooth data ingestion, transformation, and enrichment processes.
• Stakeholder Collaboration:
• Act as a liaison between marketing, IT, and analytics teams to align data strategies with business objectives and technical requirements.
• Provide regular updates to stakeholders on the progress of data enablement projects and ensure effective cross-team collaboration.
• Reporting & Insights:
• Create dashboards and reports to provide insights into customer data quality
• Quantify data quality issues using SQL and reporting tools within the CDP
• Data Governance & Quality Assurance:
• Conduct regular audits to ensure data quality, accuracy, and adherence to organizational standards.
• Testing & Validation:
• Collaborate with QA teams to define test cases and validate the integration and performance of customer data within the CDP.
• Documentation
• Create and maintain documentation of CDP data dictionary, data flows, and entity relationships
• Create and maintain documentation of data enablement workflows and process
  

Eligibility Requirements

• Bachelor's degree in Business, Marketing, Data Science, or a related field.
• Familiarity with Customer Data Platforms (CDPs) and data integration processes.
• Experience with CRM systems, analytics tools, and digital marketing technologies (e.g., Salesforce, Google Analytics, Adobe Analytics).
• Proficiency in SQL and basic data analysis; experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication skills with the ability to bridge the gap between technical and non-technical stakeholders.
• Strong problem-solving abilities and attention to detail.
• Experience with agile methodologies and project management is a plus.
• Familiarity with data privacy regulations (GDPR, CCPA) and best practices for managing customer data.
  
  

In the US, the target base salary for this role is $120K-$130K. Compensation is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. We expect the majority of candidates who are offered roles at our company to fall throughout the range based on these factors.

About EClerx

eClerx provides business process management, analytics, and automation services to a number of Fortune 2000 enterprises, including some of the world's leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software and high-tech. Incorporated in 2000, eClerx is one of India's leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 17,000+ people across its global sites in the US, Canada, UK, Australia, Italy, Germany, Switzerland, Dubai and Singapore, along with its delivery centers in India and Thailand. For more information, visit www.eclerx.com

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. We are also committed to protecting and safeguarding your personal data. Please find our policy here

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  IT Services and IT Consulting

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