Building Products Commercialization Manager

Core Natural Resources, Inc.; West Virginia; Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is looking for a Building Products Commercialization Manager to spearhead the market introduction of advanced carbon composite products. This pivotal role involves crafting comprehensive go-to-market strategies, fostering relationships with key stakeholders, and ensuring successful product launches. The ideal candidate will possess extensive experience in the building products sector, particularly in decking, siding, and roofing. Join a fast-growing company that values safety, sustainability, and continuous improvement, and play a crucial role in driving market adoption and revenue growth.

Qualifications

• 7+ years in building products industry with focus on decking, siding, roofing.
• Strong commercial instincts and established industry network.

Responsibilities

• Lead go-to-market strategies for carbon composite building products.
• Develop pricing, positioning, and sales enablement strategies.

Skills

Product Commercialization Strategies

Market Strategy Development

Sales Channel Development

Communication Skills

Problem-Solving Skills

Education

Bachelor's Degree in Business or Related Field

MBA

Job description

Building Products Commercialization Manager

CFOAM, 1142 Middle Creek Road, Triadelphia, West Virginia, United States of America ● Remote, OR 97458, USA

Position Summary

CONSOL Innovations LLC, a research and manufacturing organization located in Triadelphia, WV, and a subsidiary of Core Natural Resources, Inc., is a fast-growing, innovative company focused on developing and producing advanced carbon products with applications in building products, energy storage, aerospace, defense, and advanced materials.

We are seeking a highly motivated Building Products Commercialization Manager to lead the development and execution of go-to-market strategies for our line of carbon composite building products, including decking, siding, and roofing. This role is essential for driving market adoption, revenue growth, and strategic positioning of new products. The ideal candidate will have deep industry expertise, strong commercial instincts, and a robust network of customer and distributor relationships.

Target Responsibilities

1. Promote Core Natural Resources' values: Safety, Sustainability, & Continuous Improvement.
2. Develop and execute comprehensive GTM strategies for new products, including pricing, positioning, channel strategy, and sales enablement.
3. Identify target market segments, customer needs, and value propositions; build relationships with key stakeholders.
4. Establish and expand sales channels and distribution networks; train and support sales teams and distributors.
5. Coordinate product launches, marketing campaigns, trade shows, technical documentation, and sales training.
6. Monitor market intelligence, including competitive landscape, product specifications, codes, and regulations.
7. Collaborate with R&D and engineering teams to support new product development based on market needs.
8. Ensure logistics, packaging, and supply chain readiness for product rollout.
9. Track and report on commercialization metrics, customer feedback, and market trends; recommend adjustments.

Required Skills and Experience

• Bachelor's degree in Business, Marketing, Engineering, Construction Management, or related field; MBA preferred.
• Minimum 7+ years of experience in the building products industry, with a focus on decking, siding, roofing, or related categories.
• Experience in developing and executing product commercialization strategies.
• Understanding of sales channels, contractor networks, and logistics.
• Knowledge of product specifications, building codes, testing, and certification processes.
• Established network of industry contacts including customers, contractors, architects, and distributors.
• Ability to strategize and execute tactically, with strong problem-solving skills.
• Excellent communication and presentation skills; ability to influence stakeholders.
• Self-motivated, adaptable to fast-paced, innovative environments.
• Willingness to travel as needed.

Preferred Skills

• Experience with innovative materials like composites and advanced polymers.
• Experience with products requiring code compliance or regulatory approval.
• Background working with startups, innovation groups, or growth-stage companies.