BSA Analyst with Marketing Experience

Northern Base; Raleigh (NC); Remote; USD 95,000 - 135,000; Full time

Job summary

Northern Base seeks a BSA with Marketing Experience to translate business needs into technical specifications and drive integrations across Marketo, BlueConic CDP, and the enterprise data warehouse.

You will validate data quality, develop dashboards, and collaborate with analytics, IT, and marketing teams to optimize the MarTech stack and KPIs.

Qualifications

• Experience as a business systems analyst gathering and translating requirements into specs.
• Proficiency with MarTech systems and Marketo in marketing data flows.
• Expertise in data integration, mapping, and ETL processes.
• Experience with BlueConic CDP and CRM integrations.
• Strong SQL skills and experience with relational databases (Oracle/SQL Server/PostgreSQL).
• Data validation, profiling and quality analysis across large datasets.
• Ability to design system solutions and write functional/technical specifications.
• Experience with Agile/Scrum methodologies and cross-functional collaboration.
• Proven ability to manage stakeholders across marketing, analytics, and IT.

Responsibilities

• Gather and translate business requirements into functional and technical specs.
• Design and implement integrations across Marketo, BlueConic CDP, CRM, and EDW.
• Lead marketing data integration initiatives including data flow mapping and testing.
• Perform data quality assessments on large datasets.
• Develop automated Python-based data validation scripts.
• Support and optimize the enterprise MarTech stack and dashboards.
• Create dashboards/reports to monitor KPIs and system health.
• Collaborate with business, development, QA and architecture teams.
• Conduct feasibility analyses and suggest process/tech improvements.
• Support testing, deployment, training and change management.
• Create data dictionaries and technical documentation.

Skills

Business Analysis

MarTech Systems

Marketo

Data Integration

BlueConic CDP

SQL

Databases

Data Validation

System Design

Agile/Scrum

Stakeholder Management

Education

Bachelor's Degree in Computer Science / Information Systems / Business

Tools

Power BI

Tableau

Google Analytics

Marketo

Job description

Hiring Alert | BSA Analyst with Marketing Experience

Location: Raleigh, NC (Remote)
Employment Type: Full-Time
Experience Required: 8 12 Years

Must-Have Skills:

• Business Systems Analysis and Requirements Gathering
• Marketing Technology (MarTech) Systems
• Marketo and Marketing Automation
• Data Integration and Data Mapping
• BlueConic CDP and CRM Integrations
• SQL and Relational Databases
• Oracle, SQL Server, and PostgreSQL
• Data Validation, Profiling, and Quality Analysis
• Power BI, Tableau, and Google Analytics
• Functional and Technical Specifications
• System Design and Functional Analysis
• Agile/Scrum Methodologies
• Root-Cause Analysis and System Troubleshooting
• Cross-Functional Stakeholder Management

Preferred Experience:

• Marketo LinkedIn data integration
• Marketing data platforms and enterprise data warehouses
• Architecture Board / Data Integration and Attribute Mapping (DIAM) frameworks
• Python-based data validation and automation
• Large-scale data quality analysis
• MarTech stack optimization and KPI monitoring
• Tableau, Power BI, and Python visualization
• Banking and Financial Services domain experience
• Experience with IoT systems and data-driven applications
• Advanced Excel: VLOOKUP, INDEX/MATCH, Pivot Tables, and Macros

Key Responsibilities:

• Gather and translate business requirements into functional and technical specifications
• Design and implement integrations across Marketo, BlueConic CDP, Splash, CRM, Oracle, and EDW
• Lead marketing data integration initiatives, including system design, data flow mapping, testing, and deployment
• Perform data and system quality assessments across large-scale datasets
• Develop automated Python-based validation and data quality scripts
• Support and optimize the enterprise MarTech stack
• Develop dashboards and reports to monitor KPIs and system health
• Collaborate with business stakeholders, development teams, QA, and architecture teams
• Conduct system feasibility analysis and recommend process and technology improvements
• Support testing, implementation, end-user training, and change management
• Create system workflows, data dictionaries, user manuals, and technical documentation

Education:

• Bachelor's Degree in Computer Science, Information Systems, Business, or related field preferred