Breeder Engagement Brand Marketing Specialist

Nestlé S.A.; St. Louis (MO); On-site; USD 60,000 - 94,000; Full time

Job summary

Nestlé Purina is seeking a Specialist Breeder Enthusiast in the St. Louis area to build partnerships with breeders, handlers, and breed clubs, driving product trial and advocacy through major events, seminars, and community engagement.

The role combines marketing strategy with hands-on field leadership, collaborating with sponsors, ambassadors, and industry organizations to grow Pro Plan presence across campaigns and events.

Qualifications

• Bachelor’s degree from an accredited institution OR High School Diploma with 4+ years of relevant experience.
• 3+ years of experience in dog-related activities, ideally as an accomplished breeder, trainer, handler, competitor, or club official at the national level.

Responsibilities

• Develop and execute marketing strategies that build awareness, product usage, recommendations, and loyalty among breeders, handlers, competitors, breed clubs, and sporting dog organizations.
• Establish and maintain relationships with influential customers, club leaders, event organizers, and industry organizations through meetings, events, presentations, and ongoing engagement.
• Negotiate and manage Pro Plan brand participation and sponsorship of targeted events, competitions, organizations, and breed clubs, evaluating investments based on return on investment.
• Provide product, nutritional, and segment expertise during events, meetings, seminars, and presentations to encourage product trial, conversion, advocacy, and retention.
• Recruit, lead, coach, and manage field consultants, Pro Plan Ambassadors, sponsored influencers, and seminar staff.
• Develop and execute event promotions, grassroots advertising, social media activities, educational programs, and other audience engagement initiatives.
• Manage program and administrative budgets, national contracts, award programs, and related spending to ensure resources are used effectively.
• Generate and follow up on customer leads, maintain relationships with existing influential customers, and gather and report competitive field intelligence.
• Collaborate with internal marketing and business partners by providing input on advertising, breeder-focused content, featured customers, and other special projects.

Education

Bachelor’s degree OR High School Diploma with 4+ years of relevant experience

Job description

Nestlé Purina is seeking a Specialist Breeder Enthusiast in the St. Louis area to build partnerships with breeders, handlers, and breed clubs, driving product trial and advocacy through major events, seminars, and community engagement.

The role combines marketing strategy with hands-on field leadership, collaborating with sponsors, ambassadors, and industry organizations to grow Pro Plan presence across campaigns and events.