Braze Developer

Digital Links Inc; Chantilly (VA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Digital Links Inc. seeks a versatile developer with Braze, ExtJS, and JavaScript expertise to design and deploy personalized omnichannel campaigns for retail/e-commerce. You will build marketing automation workflows, craft engaging front-end interfaces, and ensure seamless data integration across Braze, CRMs, and e-commerce platforms.

The role emphasizes campaign strategy, analytics, and cross-functional collaboration, requiring strong technical and marketing acumen in a hybrid work setting.

Qualifications

• Requires strong hands-on experience configuring and deploying campaigns in Braze (or similar platforms).
• 2+ years front-end development using ExtJS (Sencha) and JavaScript.
• Retail/e-commerce marketing campaign management experience preferred.

Responsibilities

• Oversee end-to-end marketing campaigns across digital channels, from ideation to execution and optimization.
• Design, implement, and optimize Braze campaigns (email, push, in-app, SMS) with Canvas, Liquid, and segmentation.
• Develop and maintain interactive ExtJS dashboards and front-end interfaces to support e-commerce operations and campaign tracking.
• Integrate data flows between Braze, ExtJS apps, CRMs, POS, and e-commerce platforms via REST APIs and event tracking.
• Collaborate with marketing, product, and retail teams to align digital campaigns with in-store experiences.

Skills

Braze

JavaScript

ExtJS

Education

Bachelor's degree in Computer Science or Marketing Technology or related field

Tools

REST APIs

JSON

SQL

Job description

Must: Braze, JavaScript, ExtJs, Retail/ E-commerce background

Job Description

Remote

[REDACTED]

USC/ GC/ EAD

Must: Braze, JavaScript, ExtJs, Retail/ E-commerce background

Job Description

Role Summary

We are seeking a versatile developer with proven experience in retail or e-commerce environments. This hybrid role merges deep technical expertise in marketing automation (Braze), front-end web development (ExtJS), and end-to-end marketing campaign management to design, build, and optimize personalized omnichannel customer engagement.

Key Responsibilities

• Campaign Strategy & Management: Oversee the end-to-end lifecycle of marketing campaigns, from strategic ideation and customer segmentation to execution, monitoring, and optimization across digital channels.
• Braze Automation & Execution: Design, develop, and deploy campaigns (email, push, in-app, SMS) using Braze Canvas, Liquid scripting, and dynamic segmentation to target specific retail customer segments.
• ExtJS Front-End Development: Architect, build, and maintain interactive web applications, internal marketing dashboards, and user interfaces using the ExtJS framework to support e-commerce operations and campaign tracking.
• Data Integration & API Management: Integrate and maintain data flows between Braze, ExtJS applications, CDPs, CRMs, POS systems, and e-commerce platforms using REST APIs, JSON, and custom event tracking.
• Analytics & Performance Tuning: Utilize event-based data to create context-aware triggers. Collaborate with analytics teams to evaluate A/B tests, footfall conversion, cart abandonment, and customer KPIs (CLV, retention).
• Cross-Functional Collaboration: Partner with marketing, product, and retail operations teams to align digital campaign engagement with in-store experiences and technical front-end capabilities.

Qualifications

• Education: Bachelor's degree in Computer Science, Marketing Technology, or a related field.
• Experience:
  • 4+ years of experience configuring and deploying campaigns in Braze (or Iterable, Salesforce Marketing Cloud, Adobe Campaign).
  • 2+ years of hands-on front-end development experience using ExtJS (Sencha) and JavaScript.
  • Proven background in marketing campaign management, preferably within retail or e-commerce environments.
• Technical Skills: Proficiency in ExtJS, JavaScript, Liquid scripting, REST APIs, SQL, JSON data structures, and mobile/web SDK integrations.
• Core Competencies: Strong analytical troubleshooting skills, deep understanding of customer lifecycle marketing, and the ability to bridge the gap between UI development and marketing automation.

Preferred Experience

• Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines.
• Exposure to Shopify, Magento, or other major retail e-commerce platforms.
• Knowledge of data warehousing, ETL tools, and managing large-scale retail datasets.