DataDrone builds 0-1 SaaS products and the team that ships them. No bosses, no managers - the playbook manages, the copilot tracks. Every role owns a small, defined space with extreme accountability. The product's brand identity is distinctive, unapologetic, and instantly recognizable. We need someone who protects that identity across every touchpoint.
What You'll Do
You'll own the visual identity. The Brand Guideline is yours - maintaining it, enforcing it, evolving it. Every piece of content that goes external passes your standard. You're the quality gate for brand consistency - the same way QA ensures code quality, you ensure brand quality. You don't produce at volume. You define the bar and ensure everyone hits it.
Daily Rhythm (How You Operate)
- Within 24 hours: review submitted work and provide specific, actionable, guideline-referenced feedback.
- Per new format: review for brand compliance before first publish.
- Weekly: keep the brand asset library organized, labeled, and version-controlled - no old logos floating around.
- Monthly: run the cross-touchpoint brand audit - website, social, newsletter, collateral.
- Always: evolve the brand intentionally - documented changes, never ad-hoc experiments.
Key Responsibilities
- Own and maintain the Brand Guideline - colors, typography, logo usage, application rules
- Manage the brand asset library - logo files, fonts, color codes, templates, organized and accessible
- Review new content formats for brand compliance before first publish
- Run monthly cross-touchpoint brand audits - website, social, newsletter, collateral
- Provide specific, actionable brand feedback within 24 hours
- Evolve the brand intentionally - documented changes, not ad-hoc experiments
What We're Looking For
- You've managed a brand identity for a company or product. Not just designed - maintained, enforced, and evolved it over time.
- You can write a brand guideline that a junior team member follows without asking you for interpretation.
- You have a sharp eye for visual consistency - you spot the wrong font weight, the slightly-off color, the logo with incorrect spacing.
- You can provide specific, actionable feedback. "Use the bold display weight for headlines, not the body font" - not "this doesn't feel right."
- You can manage a brand asset library. Organized, labeled, version-controlled. No old logos floating around.
- You can balance protection with evolution. A brand that never changes becomes stale. A brand that changes randomly becomes unrecognizable.
Bonus Points For
- Experience with bold, high-contrast visual identities
- Experience with Canva team environments (template creation, brand kit management)
- Experience managing brand compliance across multiple content producers simultaneously
- Experience writing brand guidelines used by non-designers
- Portfolio showing before/after brand consistency improvements
The Mindset We Hire For
- The guideline is the constitution. It's not a suggestion. It's the standard. You enforce it because inconsistency erodes trust faster than bad content.
- Specific beats subjective. "Wrong font" is actionable. "Doesn't feel right" isn't. Your feedback references the guideline, not your personal taste.
- Fast reviews, not slow bottlenecks. If content production slows because you take 3 days to review, you've failed - even if your feedback is perfect.
- Evolution is intentional. New brand applications happen through the guideline first, then into production. Never the reverse.
- The asset library is sacred. If someone uses the wrong logo because they couldn't find the right one, that's your failure - not theirs.
- Internal still counts. If it has the logo on it, it represents the brand. Consistency doesn't stop at the customer-facing boundary.
Success in This Role
- 60 Days - Inconsistencies fixed. Review process established. Creative team first-pass rate above 95%. Guideline gaps filled.
- 90 Days - Cross-touchpoint consistency achieved. Reviews are fast, not bottlenecks. The team produces on-brand content without constant checking.
Tools You'll Use
Canva, Google Drive (brand assets), Slack, AI copilot for brand-accurate content validation.
Why Join Us
You won't protect a brand that looks like every other SaaS company. The product's visual identity is bold, distinctive, and immediately recognizable. Your job is to make sure that identity shows up consistently everywhere - and evolves without losing what makes it recognizable.
5 hours of focused brand work per day. Quality gate, not production line.
Self-Check Before You Apply
- Can you spot the difference between two similar bold display typefaces at a glance?
- When you see an off-brand social post, is your instinct to flag it with a specific guideline reference - or just feel "that's not right"?
- Have you managed a brand asset library where nobody complained about finding the wrong file?
- Can you write a brand guideline section clear enough that a first-week intern follows it without asking you?
- When a creative team member pushes back on your feedback, do you reference the guideline or your personal opinion?
- Do you review submitted work within 24 hours - or does it sit in your queue for days?