Branded UI Visual Designer

General Motors; Warren (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

General Motors is looking for a Designer to join its Human Interface Design team in Warren, Michigan. The role involves creating thoughtful in-vehicle user experiences in collaboration with design, software, and engineering teams.

The ideal candidate will have a strong design portfolio, experience in digital user interfaces, and proficient in design tools like Sketch and Adobe Creative Suite. Competitive edge will be given to those with more experience in automotive design.

Qualifications

• 3+ years of experience designing digital user interfaces.
• Strong portfolio showcasing visual design and interface design skills.
• Proficiency in industry-standard design tools.

Responsibilities

• Create high-quality visual design concepts and UI assets.
• Collaborate with design and engineering teams on interface solutions.
• Deliver clear design files and documentation for development handoff.

Skills

User interface design

UX design

Visual communication

Collaboration

Prototyping

Education

Bachelor’s degree in Visual Design or related field

Tools

Sketch

Adobe Photoshop

Adobe Illustrator

Job description

The Role

GM Human Interface Design - Vehicle Studio is looking for a Designer who is passionate about creating thoughtful in-vehicle user experiences in close collaboration with design, software, and engineering teams. In this role, you will help shape digital interfaces used by millions of customers across Digital Instrument Clusters, Touchscreens, and Head-Up Displays (HUD). You will work with designers, researchers, engineers, and cross-functional partners to create clear, visually compelling, and customer-centered experiences. The ideal candidate brings strong user interface design and UX skills, exceptional attention to detail, and the ability to contribute high-quality work in a collaborative environment.

What You’ll Do

• Create high-quality visual design concepts, mood boards, UI assets, and production-ready graphics for in-vehicle digital experiences.
• Collaborate with design, engineering, and cross-functional partners to translate user needs, brand intent, and technical constraints into clear, visually compelling interface solutions.
• Contribute to prototypes, storyboards, animations, and presentations that communicate visual design intent, hierarchy, and interaction behavior.
• Apply established design guidelines to create cohesive, brand-aligned, and detail-driven visual experiences across assigned product areas.
• Participate in design reviews, iterate based on feedback, and present work with a focus on visual clarity, craft quality, and execution excellence to project teams and stakeholders.
• Support usability and design evaluation efforts by incorporating feedback and insights into design refinements.
• Deliver clear design files and documentation to support efficient collaboration and development handoff.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Visual Design, Graphic Design, Human-Computer Interaction, Interaction Design, or a related discipline.
• 3+ years of experience designing digital user interfaces for automotive, embedded, mobile, or other complex product experiences.
• Strong portfolio showcasing visual design craft, interface design, creativity, and depth of thought.
• Strong UI visualization, visual communication, digital design, and UX design skills, with the ability to create intuitive and customer-centered interfaces.
• Experience creating sketches, mockups, prototypes, presentations, and other design communication materials.
• Proficiency with industry-standard design tools such as Sketch, Adobe Photoshop, and Adobe Illustrator.
• Ability to balance customer needs, brand goals, and technical constraints to solve design problems effectively.
• Strong collaboration and communication skills when working with cross-functional teams.

What Will Give You a Competitive Edge (Preferred Qualifications)

• 5+ years of experience designing automotive or other complex digital interfaces across multiple surfaces and screen sizes.
• Experience contributing to brand-forward digital experiences, including visual language, brand systems, or interface design systems.
• Strong portfolio which shows evidence of high-quality visual craft, clear design judgment, polished end-to-end execution, and thoughtful UX problem solving.
• Experience balancing visual design excellence with solid UX thinking to create clear, intuitive customer experiences.
• Experience with prototyping, motion design, animation, or interaction storytelling.
• Experience applying usability findings, heuristic evaluation, or customer insights to refine designs.
• Familiarity with the product development lifecycle for digital products, embedded systems, or automotive experiences.