Branded Merchandise Lead: Creative Strategy & Coaching

Phase 3 Marketing and Communications; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical + Dental + Vision

Company Paid Life Insurance and AD&D

Health Savings Account

Employee Assistance Program

401k and Roth IRA

Generous PTO schedule

$500 Employee Referral Bonus

Job summary

Phase 3 Marketing and Communications seeks a Branded Merchandise Manager to lead creative merchandise development and strategic sourcing. You will coach a team, guide suppliers, and drive memorable, high-quality merch proposals for diverse clients.

You will collaborate with sales, production, and finance to ensure timely delivery, strong margins, and client satisfaction while staying current with industry trends and best practices.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Minimum of 2 years of people leadership, supervisory, team lead, or equivalent management experience.
• Minimum of 3 years of experience in branded merchandise, promotional products, retail, account management, project management, sourcing, or related industries.
• Experience managing complex projects with multiple stakeholders, tight deadlines, and detailed execution requirements.
• Strong understanding of promotional product sourcing, decoration methods, supplier communication, production timelines, and quality control.
• Exceptional project management, organization, follow-through, and prioritization skills.
• Ability to manage multiple special projects simultaneously while maintaining accuracy and urgency.
• Excellent written, verbal, presentation, and client communication skills.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

• Coach team members on creative branded merchandise solutions that align with client objectives, audience needs, budget, timing, and brand standards.
• Mentor a team of specialists by strengthening their sourcing approach, product knowledge, presentation quality, and confidence in consultative recommendations.
• Serve as a creative leader who helps the team push beyond standard product ideas and develop more strategic, memorable, and differentiated merchandise concepts.
• Provide practical guidance, feedback, and coaching during brief review, concept development, sourcing, and proposal preparation.
• Model strong collaboration, sound judgment, urgency, and solutions-oriented thinking for the broader merchandising team.
• Review incoming sales briefs to understand client goals, audience, brand requirements, budget, timeline, quantity, delivery needs, and desired experience.
• Determine the appropriate sourcing strategy for each opportunity, including supplier direction, product categories, custom development needs, packaging considerations, and risk factors.
• Guide team members on how to interpret briefs, ask the right clarifying questions, and develop strategic merchandise recommendations.
• Solve difficult sourcing challenges involving custom products, tight timelines, limited budgets, unusual quantities, complex branding requirements, or unique fulfillment needs.
• Ensure sourcing decisions support proposal quality, production feasibility, margin expectations, and client success.
• Lead the development of creative branded merchandise solutions that balance originality, usability, quality, cost, production feasibility, sustainability considerations, and brand impact.
• Approve final presentations before client review to ensure recommendations are strategic, polished, accurate, on-brand, and commercially sound.
• Elevate the quality of proposals by improving product mix, storytelling, visual presentation, pricing clarity, and rationale for recommendations.
• Stay current on product trends, supplier capabilities, decoration techniques, packaging options, retail inspiration, and emerging client expectations.
• Help establish merchandising standards and best practices that improve consistency, creativity, and effectiveness across the team.
• Develop and maintain strong supplier relationships that support creative sourcing, competitive pricing, reliable production, quality execution, and access to new product ideas.
• Partner with suppliers to understand capabilities, lead times, decoration options, custom product development opportunities, packaging solutions, and fulfillment considerations.
• Identify preferred suppliers and specialty partners for custom merchandise categories, rush requests, complex decoration, international sourcing, and unique project needs.
• Negotiate and problem-solve with supplier partners to support proposal competitiveness, quality, delivery, and client satisfaction.
• Work closely with sales, account management, creative, purchasing, production, finance, and customer service teams to support special project success.
• Communicate clearly and proactively with stakeholders to ensure alignment and accountability.
• Identify opportunities to improve project workflows, templates, tracking tools, and communication routines.

Skills

People leadership

Merchandise sourcing

Creative leadership

Project management

Client communication

Excel

PowerPoint

Education

Bachelor's degree or equivalent

Tools

SAGE

ESP

Commonsku

NetSuite

Excel

PowerPoint

Job description

Phase 3 Marketing and Communications seeks a Branded Merchandise Manager to lead creative merchandise development and strategic sourcing. You will coach a team, guide suppliers, and drive memorable, high-quality merch proposals for diverse clients.

You will collaborate with sales, production, and finance to ensure timely delivery, strong margins, and client satisfaction while staying current with industry trends and best practices.