Brand & Workforce Communications Manager

Infra-Metals Co.; Newtown (PA); On-site; USD 60,000 - 90,000; Full time

Job summary

Infra-Metals Co. in Newtown, PA seeks a Social Media & Communications leader to drive strategy and execution across LinkedIn, Instagram, Facebook, YouTube, and X.

You will align external brand storytelling with internal communications, delivering high-impact messaging and campaigns that strengthen brand presence and workforce program engagement. You will manage content creation, campaigns, analytics, and ROI tracking, while maintaining brand voice, coordinating with internal teams, and evolving

Qualifications

• 2+ years in social media management, communications, or digital marketing.
• Strong knowledge of major social platforms and content formats.
• Experience with scheduling tools and analytics platforms.

Responsibilities

• Lead social media strategy and execution across key platforms.
• Create, edit, and publish engaging content for external and internal audiences.
• Plan campaigns to support workforce development and employer branding.
• Manage real-time engagement and online reputation.
• Track engagement, traffic, SEO, and ROI; report insights.
• Ensure brand voice and messaging consistency across channels.

Skills

Social media strategy

Communications

Digital marketing

Analytics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Buffer

Google Analytics

Job description

Job Summary

Leads the strategy and execution of social media, communications, and marketing initiatives that strengthen brand presence, drive workforce program engagement, and enhance organizational alignment. This role bridges external brand storytelling with internal communications, ensuring consistent, high-impact messaging across all channels.

Physical Requirements

Stand or Sit(Stationary position), Walk(Move, Traverse), Use hand/fingers to handle or feel (Operate, Activate, Use, Prepare, Inspect, Place, Detect, Position), Talk/hear(Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information), See (Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess), Repetitive Motion Function in the JobSedentary Work- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Job Function

Social Media Strategy & Execution

Develop and implement comprehensive social media strategies aligned with business and workforce objectivesManage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)Plan and execute organic and paid campaigns, including influencer or partnership opportunitiesMonitor industry trends and continuously evolve channel strategy

Content Creation & Management

Create, edit, and publish engaging content (text, images, video) across platformsDevelop messaging for both external brand storytelling and internal communicationsManage content calendars and ensure consistent, timely deliveryProduce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

Develop and execute communication strategies for workforce development initiativesLead program promotion and adoption campaigns (training, engagement tools, leadership initiatives)Manage internal communications, including leadership messaging and major rolloutsSupport employer branding and talent marketing efforts

Community & Reputation Management

Manage social engagement, respond to followers, and facilitate conversations in real timeMonitor and respond to Google Reviews and external feedback channelsPartner with internal teams to address inquiries and protect brand reputation

Analytics & Performance Optimization

Track engagement, web traffic, SEO, and social media metricsDevelop regular performance reports and ROI analysisUse insights to continuously optimize campaigns, messaging, and channel effectivenessEstablish baseline metrics for communication effectiveness and program engagement

Brand & Message Consistency

Ensure all content aligns with company voice, brand standards, and messaging frameworksMaintain consistency across internal and external communication channels

Required Skills

Required Qualifications

Experience: 2+ years in social media management, communications, or digital marketingPlatform Expertise: Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)Communication Skills: Exceptional written and verbal communication skillsTools: Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)Analytical Mindset: Ability to interpret data and translate insights into actionCreativity: Demonstrated ability to create engaging, trend-aware content

Preferred Qualifications

Bachelor's degree in Marketing, Communications, or related fieldExperience with graphic design (Canva, Photoshop) and video editingKnowledge of SEO, paid media, and digital marketing channelsExperience supporting internal communications or workforce initiatives

EEO Statement

Reliance, Inc. IS A DRUG-FREE WORK ENVIRONMENT EEO/DISABILITY/VETERAN