Brand Voice Lead — Own Ahrefs’ Global Narrative

Ahrefs Pte Ltd.; California; On-site; USD 90,000 - 150,000; Full time

Job summary

Ahrefs seeks a dedicated copywriter to own our brand voice. You’ll decide how we sound across the website, ads, emails, and booth copy, acting as the voice of one of the industry’s best‑known brands. You’ll write much of it yourself and ensure all teams reflect a consistent, compelling message.

You’ll craft homepage content, campaign concepts, customer communications, print materials, and conference talks. This is the main job for a skilled writer who thrives on producing high‑impact copy.

Responsibilities

• Own and write copy for the website, including homepage, tool pages, comparison pages, ad landing pages, and explainer video scripts.
• Create campaigns with concepts, headlines, banners and video scripts for advertising.
• Write customer messages: product emails and in‑app notifications that readers engage with.
• Produce print materials: brochures, flyers, and copy for booth walls.
• Shape Ahrefs' stage messaging for talks and keynotes at events.
• Collaborate with social media to ensure consistent voice across posts and landing pages.
• Define the core brand story and product positioning, write it down, and drive adoption across teams.

Job description

Ahrefs seeks a dedicated copywriter to own our brand voice. You’ll decide how we sound across the website, ads, emails, and booth copy, acting as the voice of one of the industry’s best‑known brands. You’ll write much of it yourself and ensure all teams reflect a consistent, compelling message.

You’ll craft homepage content, campaign concepts, customer communications, print materials, and conference talks. This is the main job for a skilled writer who thrives on producing high‑impact copy.